Alloy Entertainment

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Alloy Entertainment, LLC
Limited liability company
Industry Book packaging, Television studio
Predecessor 17th Street Productions
Founded 1996; 21 years ago (1996)
Headquarters New York City, New York, U.S.
Key people
Leslie Morgenstein, CEO
Owner Time Warner
Parent Warner Bros. Television

Alloy Entertainment (formerly 17th Street Productions) is a book-packaging and a television production unit of Warner Bros. Television, part of Time Warner. It is a creative think tank and full-service editorial partner that develops and produces original books, television series, and feature films. The company generates unique commercial entertainment franchises and collaborates with authors, leading publishers, television networks, and movie studios to deliver its properties to the world.

Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment’s books have reached the New York Times Best Sellers list, including most recently Everything, Everything and The Sun is Also a Star by Nicola Yoon, The Thousandth Floor by Katharine McGee, Max by Jennifer Li Shotz and 99 Days by Katie Cotugno. Past bestselling franchises The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, The Lying Game, The 100, The Clique, The Luxe, and The A-List have sold tens of millions of copies worldwide. Among the television series produced by the company are The Vampire Diaries, Gossip Girl, Pretty Little Liars, and The 100.

The company was formerly a corporate sibling of Defy Media (formerly Alloy Digital), a Multi Channel Network which produces the web series First Day, First Day 2: First Dance and Talent.[1] Additionally, the company produces or co-produces several television shows and films which are novel adaptations.[2] On June 11, 2012, Warner Bros. Television acquired Alloy Entertainment from it owner, Zelnick Media Capital[3][4]

Alloy's President is Leslie Morgenstein.


The following table lists the production credits of Alloy Entertainment.

Title Format Year
The Sisterhood of the Traveling Pants Film 2005
Gossip Girl TV series 2007–2012
The Sisterhood of the Traveling Pants 2 Film 2008
Samurai Girl TV miniseries 2008
Privileged TV series 2008–2009
Sex Drive Film 2008
The Clique Film 2008
Private Web Series 2009
The Vampire Diaries TV series 2009–2017
Pretty Little Liars TV series 2010–present
Huge TV series 2010
First Day Web Series 2010
Talent Web Series 2011–2012
The Nine Lives of Chloe King TV series 2011
The Lying Game TV series 2011–2013
First Day 2: First Dance Web Series 2011
Wendy Web Series 2011
The Secret Circle TV series 2011–2012
How to Rock TV series 2012
Frenemies TV movie 2012
Dating Rules from My Future Self Web Series 2012
666 Park Avenue TV series 2012–2013
The Originals TV series 2013–present
Ravenswood TV series 2013–2014
The 100 TV series 2014–present
Significant Mother TV series 2015
Everything, Everything Film 2017


  1. ^ "Why Alloy Digital Might Hold the Secret to YouTube". The Wrap. Retrieved 11 June 2013. 
  2. ^ Alloy Entertainment
  3. ^ "Hollywood Deadline" Warner Bros TV Group Acquires Alloy Entertainment, Retrieved on June 12, 2012
  4. ^ "Hollywood Reporter" Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment, Retrieved on June 12, 2012

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