Robur Siena S.S.D.
|Full name||Robur Siena Società Sportiva Dilettantistica|
|Ground||Stadio Artemio Franchi,
|Head coach||Massimo Morgia|
|2014–15||Serie D/E, 1st (promoted)|
Robur Siena Società Sportiva Dilettantistica, formerly known as Associazione Calcio Siena and often referred to as 'Robur' or simply 'Siena', is an Italian football club based in Siena, in the region of Tuscany. The club played in Serie B, after being relegated from Serie A in the 2012–13 season, and eventually announced their bankruptcy on 15 July 2014, with a new name.
Siena play their home games at the Stadio Artemio Franchi. The ground's capacity is only 15,725 and is located in Siena itself, whereas its more famous namesake is located in Florence. In March 2011, A.C. Siena announced plans to move to a new stadium at Isola d'Arbia, at the southern end of the city. The 20,000 seat stadium features a unique below-ground design and was awarded an MIPIM AR Future Projects Award for 2011.
Formed in 1904 as Società Studio e Divertimento (Society for Study and Entertainment), as a sports club characterised by a black and white striped jersey which was derived from the City of Siena coat of arms. It founded its football club, named Società Sportiva Robur in 1908. Today the name "Robur" is widely used by the local supporters to distinguish itself from the two basketball teams, "Mens Sana" and "Virtus".
The team finally became known as Associazione Calcio Siena in 1933–34. In 1934–35 Siena were promoted for the first time to Serie B. In the post-war season 1945–46, Siena played in the top division of Italian football for the first time. During that season, a mixed wartime league was composed of both Serie A and Serie B teams. Some of the southern sides that took part in the top division, including Siena, were Serie B teams, while northern Serie B teams played at the second level with the Serie C teams. Therefore although Siena played in the top division, it was not considered as having officially played in Serie A during that season and not having qualified for the National Round.
After having spent 55 years playing in several lower divisions, Siena were promoted back to Serie B for the start of the 2000–01 season. Following a good first up season in Serie B, the following season saw Siena in serious trouble and coach Giuseppe Papadopulo sacked however later recalled. He was able to save the team from relegation on the last day of the season.
The following season, again with Papadopulo as head coach, Siena were promoted to Serie A for the first time officially, led by players such as Rodrigo Taddei and Pinga. It had been 58 years since their last appearance in the top division of Italian football.
In the 2003–04 campaign, the first Serie A season in the club's history, Siena ended in a respectable 13th place.
In the 2004–05 Serie A campaign, with Luigi De Canio as head coach, Siena struggled for long periods of the season, languishing in the relegation zone for a great part of the campaign, and with the team drawing far too many games and barely recording any wins, they looked almost certain to be relegated. However, a resurgence of form towards of the end of the season gave them hope, and a 2–1 win against already relegated Atalanta on the last day saw them secure safety and an acceptable 14th place in the table.
The 2005–06 season also saw Siena fighting hard and it successfully kept its place in Serie A. They ended the season in 17th place. For the 2006–07 season, Mario Beretta, who led Parma in the previous season, was appointed as new head coach. He kept Siena in Serie A after a 2–1 home win against Lazio in the final matchday.
During the 2006–07 season, club chairman Paolo De Luca, who took over in 2001 and helped the club to their first historical Serie A promotion, started talks to sell AC Siena to a conglomerate of Tuscan businessmen led by Giovanni Lombardi Stronati, president of Valle del Giovenco. The bid was finalised on 30 March 2007, one day before De Luca died after a long illness.
The club also explored the possibility of changing its denomination to include the name of their main sponsor, Monte dei Paschi di Siena. On 9 July 2007 the club announced it had changed their denomination to A.C. Siena Montepaschi. However, the name change needed to be accepted by the Italian Football Federation to become official: After the refusal by FIGC, this idea was abandoned.
The club was then acquired by Massimo Mezzaroma, with Valentina Mezzaroma as vice-president. On 7 May 2011, A.C. Siena were once again promoted to the Serie A after finishing in the runner-up spot in the 2010-11 Serie B. The club's stint into the top flight lasted two seasons, as they were relegated after ending the 2012–13 Serie A in 19th place.
In Summer 2014 the club was refounded as Robur Siena Società Sportiva Dilettantistica, restarting from Serie D.
Colors and badge
The team's home colours are black and white.
Notable former players
As of 25 July 2015
Note: Flags indicate national team as defined under FIFA eligibility rules. Players may hold more than one non-FIFA nationality.
- Vittorio Faroppa– 1936–39
- Oronzo Pugliese– 1959–61
- Lauro Toneatto– 1964–66
- Ettore Mannucci– 1977–78
- Ottavio Bianchi– 1978–79
- Ferruccio Mazzola– 1983–86
- Marcello Lippi– 1986–87
- Adriano Lombardi– 1987–88
- Ferruccio Mazzola– 1988–89
- Vincenzo Guerini– Nov 2001 – Feb 2002
- Giuseppe Papadopulo– 2001 – Dec 2004
- Luigi Simoni– Jun 2004 – Jan 2004
- Luigi De Canio– Nov 2004 – Jun 2006
- Mario Beretta– Jul 2006 – Jun 2007
- Andrea Mandorlini– Jul 2007 – Nov 2007
- Mario Beretta– Nov 2007 – Jun 2008
- Marco Giampaolo– Jul 2008 – Oct 2009
- Marco Baroni– Oct 2009 – Nov 2009
- Alberto Malesani– Nov 2009 – May 2010
- Antonio Conte– May 2010 – May 2011
- Giuseppe Sannino– Jun 2011 – Jun 2012
- Serse Cosmi– Jun 2012 – Dec 2012
- Giuseppe Iachini– Dec 2012–13
- Mario Beretta– 2013– Jun 2014
- Massimo Morgia– Jul 2014-
- Peck, Brooks (3 March 2011). "Siena's new stadium will be below ground level". Yahoo. Retrieved 18 July 2014.
- "Siena sell to new investors". Football Italia. 3 March 2007. Archived from the original on 13 June 2007. Retrieved 11 July 2007.
- "Siena mourn President De Luca". Football Italia. 31 March 2007. Archived from the original on 10 June 2007. Retrieved 11 July 2007.
- "Siena set for name change?". Football Italia. 10 May 2007. Archived from the original on 12 May 2007. Retrieved 11 July 2007.
- "L'Assemblea Straordinaria" (in Italian). Football Italia. 9 July 2007. Archived from the original on 26 September 2007. Retrieved 11 July 2007.
- "Comunicato Ac Siena" (in Italian). AC Siena. 15 July 2014. Retrieved 15 July 2014.