Arnold Worldwide

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Arnold Worldwide
Industry Advertising agency
Founded 1946
Headquarters Boston, Massachusetts (HQ)
Number of locations
10 offices in 9 countries
Area served
Key people
Pam Hamlin (Global President)
Jim Elliott (Global Chief Creative Officer)
Peter Grossman (President, ArnoldNY)
Lisa Unsworth (Chief Marketing Officer)
Scott Feyler (Chief Financial Officer)
Products Advertising, marketing
Number of employees
Parent Havas

Arnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France.[2] Some of Arnold’s clients include Progressive Insurance, Jack Daniel’s, CenturyLink, New Balance, Titleist, Ocean Spray, Carnival Cruise Lines and Hershey’s.


The agency has 10 offices in nine countries, including Boston, London, Madrid, Milan, New York, Prague, São Paulo,[3] Shanghai, Sydney and Toronto.[1]


Arnold Rosoff founded the company in 1946. Eskandarian grew Arnold "through about a dozen acquisitions".[4] In 1995, Eskandarian, a former partial-owner of the Boston Red Sox,[5] sold Arnold to Snyder Communications. Havas acquired Snyder Communications in 2000.[6]

Advertising Age ranked Arnold as the 19th largest American agency in 2005 with revenues of $114m.[7] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m.[8] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.[9]

After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[10] The agency hired Andrew Benett as CEO in February 2010[11] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[12] In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[9]

In 2010, Arnold opened an additional office in Amsterdam.[13] The agency also formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.[14]

Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian acquired the agency in 1990 and grew Arnold through acquisitions [4] before selling the agency to Snyder Communications in 1995 and retiring at the end of 2010.[15] Havas acquired Arnold in 2000.[16]

Notable awards[edit]

2015: Won an Effie Award (CDC),[17] two Emmy Awards (Boston Bruins),[18] two Clio Awards (Boston Bruins)[19] and Arnold’s work for truth was named by Advertising Age as one of the "Top Ad Campaigns of the 21st Century"[20]
2014: Won three Effie Awards (truth, Climate Reality, CDC),[21] an Emmy Award (Boston Bruins),[22] a Cannes Lions award (truth),[23] and five Clio Awards (truth and CDC)[24]
2013: Won a Gold Effie Award (CDC), two Cannes Lions awards (CDC and Jack Daniel’s), and 11 Clio Awards (truth and CDC)
2012: Won two Effie Awards (Amtrak and truth) and was named “Agency of the Year” by the Delaney Report
2011: Won three Effie Awards (Ocean Spray, Huntington, Progressive), a Gold Cannes Lion award (Fidelity), was named to Ad Age's "Agency A-List," and Entertainment Weekly's readers named Progressive's Flo "Advertising's Greatest Icon"
2010: Ad Age Comeback Agency of the Year
2009: Adweek reader poll named truth the campaign of the decade.[25] Arnold’s work for truth has picked up two Emmy Awards.[26]
2005 & 2006: truth received Emmy Awards[27]
2003: truth received a Grand Effie


  1. ^ a b Diaz, Johnny. Advertising Itself Boston Globe, November 24, 2010.
  2. ^ "Havas Business Unit". 
  3. ^ Penteado, Claudia and Laurel Wentz. Brazil Drawing in Ad Agencies from Around the Globe Ad Age, December 6, 2010.
  4. ^ a b Warner, Judy (March 30, 1998). "Arnold, Snyder Do The Deal". AdWeek.
  5. ^ Healy, Beth. Minority Owner Selling Stake in Red Sox The Boston Globe,May 27, 2009.
  6. ^ Gianatasio, David. Ex-Ad Exec Arnold Rosoff Dies Adweek, November 20, 2009.
  7. ^ Ad Age Staff. 2006 Agency Report Ad Age
  8. ^ Ad Age Staff. [agencyprofilesyearbook07 s.qxp 2007 Agency Report] Ad Age.
  9. ^ a b Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
  10. ^ Gianatasio, David and O’Leary, Noreen. Panasonic Selects Arnold Adweek, December 29, 2009.
  11. ^ Parekh, Rupal. Arnold Names Euro's Benett as First Global CEO Advertising Age, February 17, 2010.
  12. ^ Parekh, Rupal. Arnold is Ad Age's 2010 Comeback Agency of the Year Advertising Age, January 24, 2010.
  13. ^ BusinessWeek.
  14. ^ Cassidy, Anne. Arnold Ties with Euro RSCG KLP to Boost 'Micro-Network' Brand Republic, September 30, 2010.
  15. ^
  16. ^ Gianatasio, David. Ex-Ad Exec Arnold Rosoff Dies Adweek, November 20, 2009.
  17. ^ "2015 North American Effie Winners" (PDF). 
  18. ^ ""The Calm" and "The Wolfpack" Win Boston/New England Emmy Award" (PDF). 
  19. ^ "2015 Clio Sports Winners". 
  20. ^ "Top 15 Ad Campaigns of the 21st Century". 
  21. ^ "2014 North American Effie Winners" (PDF). 
  22. ^ ""Behind the B" Show Intro Wins Boston/New England Emmy Award". 
  23. ^ "Arnold Worldwide Awarded Bronze Lion for truth Anti-Tobacco Profiles Campaign". 
  24. ^ "2014 Clio Healthcare Winners". 
  25. ^ Gianatasio, David (November 20, 2009). "Ex-Ad Exec Arnold Rosoff Dies". Adweek. 
  26. ^ "truth Advertising Campaign, Shards O' Glass, Takes Home Emmy". 
  27. ^ "The Emmy Awards 2006". 

External links[edit]