Activision Blizzard

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Activision Blizzard, Inc.
NASDAQ-100 Component
S&P 500 Component
Industry Video games
Interactive entertainment
Founded 2008; 8 years ago (2008) (as Activision, Inc.)
Headquarters Santa Monica, California, U.S.
Coordinates 34°01′10″N 118°27′09″W / 34.0195°N 118.4524°W / 34.0195; -118.4524Coordinates: 34°01′10″N 118°27′09″W / 34.0195°N 118.4524°W / 34.0195; -118.4524
Area served
Key people
Brian Kelly (Chairman)
Mike Griffith (Vice Chairman)
Robert Kotick (President and CEO)
Products Activision:
Call of Duty series
Skylanders series
Spyro the Dragon series
Tony Hawk's Pro Skater series
Guitar Hero series
Blizzard Entertainment:
Warcraft series
StarCraft series
Diablo series
Heroes of the Storm
Revenue Decrease US$ 4.41 billion (2014)
Decrease US$ 1.183 billion (2014)
Decrease US$ 817 million (2014)
Total assets Increase US$ 14.746 billion (2014)
Total equity Increase US$ 7.513 billion (2014)
Number of employees
6,690 (Feb. 2015)
Subsidiaries Activision
Blizzard Entertainment
Footnotes / references

Activision Blizzard, Inc. is an American video games publishing company[4] headquartered in Santa Monica, California. Current subsidiaries include Activision and Blizzard Entertainment. Intellectual property published by Activision Blizzard include the multi-million dollar video game franchises of Call of Duty, StarCraft, and Warcraft.[4] Formed in 2008,[5] in 2014, Activision Blizzard was the fifth largest gaming company by revenue.[6] As of 2015 it is the third video game publisher in North America on the S&P 500 Component.[7]


Merger into Activision Blizzard (2007–2008)[edit]

In December 2007, Activision announced that the company and its assets would merge with fellow games developer and publisher Vivendi Games. At the time, Vivendi was best known as the holding company for the game studios Sierra Entertainment and Blizzard Entertainment. The new company was to be named Activision Blizzard, and would retain its central headquarters in California. Robert Kotick of Activision was announced as the new president and CEO, while René Penisson of Vivendi was appointed chairman.[8] The European Commission permitted the merger to take place in April 2008, approving that there weren't any antitrust issues in the merger deal.[9] On July 8, 2008, Activision announced that stockholders had agreed to merge, and the deal closed the next day for an estimated transaction amount of $18.9 billion.[10]

Vivendi was the majority shareholder, with a 52% stake in the company.[10] The rest of the shares were held by institutional and private investors, and were to be left open for trading on the NASDAQ stock market for a time under NASDAQATVID, and subsequently as NASDAQATVI. At this point, Jean-Bernard Levy replaced René Penisson as chairman of Activision Blizzard.[11] The merger made Activision Blizzard the parent company of Vivendi Games' former divisions.[12][13][5] While Blizzard retained its autonomy and corporate leadership in the merger, other Vivendi Games divisions such as Sierra ceased operation.[14] With the merger, Kotick was quoted stating if a Sierra product did not meet Activision's requirements, they "won't likely be retained."[14] However, a number of Sierra's games such as Crash Bandicoot, Spyro the Dragon and Prototype were retained and are now published by Activision.[15]

New titles and sales records (2009–2012)[edit]

Activision Blizzard does not publish games under its central name and instead uses its subsidiaries to publish games.[16] In early 2010, the independent studio Bungie entered into a 10-year publishing agreement with Activision Blizzard.[17][18] By the end of 2010, Activision Blizzard was the largest video games publisher in the world.[19] The 2011 release of Activision Blizzard's Call of Duty: Modern Warfare 3 grossed $400 million in the US and UK alone in its first 24 hours, making it the biggest entertainment launch of all time.[20] It was also the third consecutive year that the Call of Duty series broke the biggest launch record; 2010's Call of Duty: Black Ops grossed $360 million on day one; and 2009's Call of Duty: Modern Warfare 2 brought in $310 million.[21]

In 2011, Activision Blizzard debuted its Skylanders franchise,[22] which led to the press crediting the company with inventing and popularizing a new toys-to-life category.[22][23][24] The first release Skylanders: Spyro's Adventure was nominated for two Toy Industry Association awards in 2011: "Game of the Year" and "Innovative Toy of the Year".[25] Skylanders: Spyro's Adventure and its sequels were released for major consoles and PC, and many were released on mobile devices as well.[22]

Split from Vivendi and growth (2013–2014)[edit]

Activision Blizzard at Gamescon 2013, where the company exhibited 2013 titles such as Call of Duty: Ghosts and Skylanders: Swap Force.

On July 25, 2013, Activision Blizzard announced the purchase of 429 million shares from owner Vivendi for $5.83 billion, dropping the shareholder from a 63% stake to 11.8% by the end of the deal in September.[26] At the conclusion of the deal, Vivendi was no longer Activision Blizzard's parent company,[27] and Activision Blizzard became an independent company as a majority of the shares became owned by the public. Robert Kotick and Brian Kelly retained a 24.4% stake in the company overall. In addition, Kotick remained the president and CEO, with Brian Kelly taking over as chairman.[26] On October 12, 2013, shortly after approval from the Delaware Supreme Court, the company completed the buyback, along the lines of the original plan.[28] Vivendi sold half its remaining stake on May 22, 2014, reducing its ownership to 5.8%.[29]

Activision Blizzard released a new title, Destiny, on September 9, 2014. The game made over $500 million in retail sales on the first day of release, setting a record for the biggest first day launch of a new gaming franchise.[30] On November 5, 2013, the company released Call of Duty: Ghosts, which was written by screenwriter Stephen Gaghan.[31] On its first release day the game sold $1 billion into retail.[30] In 2014, Activision Blizzard was the fifth largest gaming company by revenue worldwide,[6] with total assets of US $14.746 billion and total equity estimated at US $7.513 billion.[2]

S&P 500 and new divisions (2015–2016)[edit]

Activision Blizzard joined the S&P 500 on August 28, 2015, becoming one of only three companies on the list related to gaming, alongside Microsoft and Electronic Arts.[7] The company released the next iteration of the Skylanders franchise in September 2015, which added vehicles to the "toys to life" category.[32] On September 15, 2015, Activision and Bungie released Destiny: The Taken King, the follow up to the Destiny saga. Two days later, Sony announced that the game broke the record for the most downloaded day-one game in PlayStation history, in terms of both total players and peak online concurrency.[33]

Activision Blizzard announced on November 2, 2015 that it would acquire social gaming company King, creator of the popular casual game Candy Crush Saga, for $5.9 billion.[34] At an Investor Day presentation on November 6, 2015, in the wake of the upcoming Warcraft feature film, Activision Blizzard announced the formation of Activision Blizzard Studios, a film production subsidiary dedicated to creating original films and television series. Headed by former The Walt Disney Company executive Nick van Dyk, Activision Blizzard Studios would look to produce films based on the Call of Duty franchise. The studio also announced possible sequels to the upcoming Warcraft movie with Legendary Pictures, as well as an animated television series based on Skylanders called Skylanders Academy.[35]

Activision Blizzard owns the Call of Duty and Starcraft franchises, both of which have been popular as e-sports.[36][37] On October 21, 2015, Activision Blizzard announced the upcoming establishment of a new e-sports division.[38] Named Activision Blizzard Media Networks, the division is led by sports executive Steve Bornstein and Major League Gaming (MLG) co-founder Mike Sepso, with assets from the acquisition of the now defunct IGN Pro League. Bornstein was appointed the new division's chairman.[36][37] On December 31, 2015, it was reported that "substantially all" of Major League Gaming's assets would be acquired by Activision Blizzard.[36][37] The New York Times reported that the acquisition was intended to bolster Activision Blizzard's push into e-sports, as well as its plan to develop an e-sports cable channel.[39] Reports indicated that MLG would be shuttered, and that the majority of the purchase price would go towards paying off the company's debt.[36][37] Activision Blizzard acquired MLG on January 4, 2016[39] for $46 million.[36][37]


Game studios[edit]

Incomplete list of studios that have been owned or operated by Activision Blizzard
Studio name Headquarters Founded Notes Current
Activision Santa Monica, California 1979 (Oct 1) Merged with Vivendi Games on July 9, 2008. Active
Beachhead Studios Santa Monica, California 2011 (Feb) Founded and wholly owned by Activision,[40] team originally built Call of Duty ELITE.[41] Active
Beenox Quebec City, Quebec, Canada 2000 (May) Acquired on May 25, 2005. Active
Blizzard Entertainment Irvine, California 1991 (Feb) Founded as Silicon & Synapse, acquired in 1998 by Vivendi, merged with Activision on July 9, 2008. Active
Demonware Dublin, Ireland
Vancouver, Canada
2003 Acquired in May 2007. Active
FreeStyleGames Leamington Spa, United Kingdom 2002 Acquired on September 12, 2008. Active
Fun Labs Bucharest, Romania 1999 A subsidiary of Activision.[42] Active
High Moon Studios San Diego, California 2001 (Apr) Founded as Sammy Corporation, acquired by Vivendi Games in January 2006. Active
Infinity Ward Encino, Los Angeles 2002 Acquired in October 2003. Active
Radical Entertainment Vancouver, Canada 1991 Acquired by Vivendi Games in 2005. Active
Raven Software Madison, Wisconsin 1990 Acquired in 1997. Active
Sierra Entertainment Fresno, California 1979 Founded as On-Line Systems, changed name to Sierra On-Line in 1982, eventually changed name to Sierra Entertainment, closed in 2008,[13] reopened in 2014. Active
Sledgehammer Games Foster City, California 2009 (Nov 17) An independent, wholly owned subsidiary of Activision since 2009.[43][44][45][46] Active
Toys for Bob Novato, California 1989 Acquired on May 3, 2005. Active
Treyarch Santa Monica, California 1996 Acquired in 2001. Active
Vicarious Visions Menands, New York 1990 Acquired in January 2005. Active
Activision Blizzard Media Networks 2015 (Oct) Formed as an Activision Blizzard division in October 2015, utilized assets and staff from the acquisition of IGN Pro League. Active
Activision Blizzard Studios United States 2015 (Nov) Announced as a film production subsidiary on November 6, 2015.[35] Active
Major League Gaming New York City 2002 Acquired by Activision Blizzard in January 2016. Active
7 Studios Los Angeles, California 1999 Acquired in April 2009, closed on February 11, 2010. Defunct
Activision Value Eden Prairie, Minnesota 2001 Merged into Activision in 2010, changed name to Activision Publishing Minneapolis. Defunct
Bizarre Creations Liverpool, England[47] 1987 Founded as Raising Hell Productions, the studio changed names in 1994. Acquired on September 26, 2007, closed on January 20, 2011. Defunct
The Blast Furnace Leeds, United Kingdom 2011 (Nov) Founded as Activision Leeds, changed name in August 2012, closed in March 2014. Defunct
Budcat Creations Iowa City, Iowa 2000 (Sep) Acquired on November 10, 2008, closed on November 16, 2010.[48] Defunct
Gray Matter Interactive Los Angeles, California 1994 Founded as Xatrix Entertainment before name change, acquired in January 2002, merged into Treyarch in 2005. Defunct
Blizzard North San Mateo, California 1993 Founded as Condor, purchased and renamed by Blizzard Entertainment in 1996, closed in 2005. Defunct
Infocom Cambridge, Massachusetts 1979 (Jun 22) Acquired in 1986, closed in 1989. Defunct
Luxoflux Santa Monica, California 1997 (Jan) Acquired in October 2002, closed on February 11, 2010.[49] Defunct
Neversoft Los Angeles, California 1994 (Jul) Acquired in October 1999, merged into Infinity Ward on May 3, 2014[50] and was officially made defunct on July 10, 2014.[51] Defunct
RedOctane Mountain View, California 2005 (Nov) Acquired in 2006, closed on February 11, 2010. Defunct
Shaba Games San Francisco, California 1997 (Sep) Acquired in 2002, closed on October 8, 2009. Defunct
Underground Development Redwood Shores, California 1994 Acquired in May 2002, closed on February 11, 2010. Defunct
Berkeley Systems Berkeley, California 1987 Acquired by Sierra Entertainment in 1997, closed in 2000. Defunct
PyroTechnix Founded as Computer Presentation, acquired by Sierra Entertainment in February 1996, closed in 1999. Defunct
Impressions Games Cambridge, Massachusetts 1989 Acquired by Sierra Entertainment in 1995, closed April 2004. Defunct
Dynamix Eugene, Oregon 1984 Acquired by Sierra Entertainment in August 1990, closed on August 14, 2001. Defunct
Yosemite Entertainment Oakhurst, California 1998 Formed as a division of Sierra Entertainment, closed in 1999 then sold to Codemasters that year. Defunct
Green Thumb Software Acquired by Sierra Entertainment in 1995. Defunct
Synergistic Studios 1978 Acquired in 1996, studio closed in 1999. No longer involved in the video game industry. Defunct
Bright Star Technology Bellevue, Washington 1980 Acquired by Sierra Entertainment in 1992. Defunct
Davidson & Associates 1989 Acquired by CUC International in 1996, closed in 1999. Defunct
Fox Interactive Los Angeles, California 1994 Formed as a division of 20th Century Fox, acquired by Vivendi Games in 2003, closed in 2006. Defunct
Impressions Games Cambridge, Massachusetts 1989 Acquired by Sierra Entertainment in 1995, closed April 2004. Defunct
Papyrus Design Group Watertown, Massachusetts 1987 Acquired by Sierra Entertainment in 1995, closed in May 2004. Defunct
Vivendi Games Los Angeles, California 1990s Founded as Universal Interactive Studios, acquired by Vivendi in December 2000, changed name to Vivendi Universal Games in 2002, changed name to Vivendi Games on May 2, 2006, closed on July 9, 2008 after Activision Blizzard merger.[13] Defunct
Headgate Studios Bountiful, Utah 1992 Acquired April 1996, sold to original owner in 1999. Sold
Knowledge Adventure Southern California 1989 Sold in 2004. Sold
Massive Entertainment Malmö, Sweden 1997 Acquired by Vivendi Games in 2002, sold to Ubisoft on November 10, 2008. Sold
Swordfish Studios Birmingham, England 2002 (Sep.) Acquired by Vivendi Games in June 2005, sold to Codemasters on November 14, 2008. Sold
Wanako Studios New York City 2005 Acquired by Vivendi Games on February 20, 2007, sold to Artificial Mind and Movement on November 20, 2008. Sold
Coktel Vision Paris, France 1985 Acquired by Sierra Entertainment in 1993, sold to Mindscape in 2005. Sold
- "Active" denotes a studio operated by Activision Blizzard as of December 2015.


On March 30, 2012, Worlds, Inc. filed a patent infringement lawsuit in Massachusetts Federal Court alleging Activision Blizzard, Inc et al. had infringed on Worlds, Inc. US Patents Nos. 8,082,501; 7,945,856; 7,493,558; and 7,181,690. Worlds, Inc. a small publicly traded IP firm asked for damages arising out of the Activision infringement, including enhanced damages pursuant to 35 U.S.C. § 284. Further asking and enjoining Activision and their respective officers, agents, employees, and those acting in privity with them, from further infringement.[52] The alleged infringement covered the Call of Duty and World of Warcraft franchises.[53]

During pre-trial oral arguments, Activision Blizzard lead counsel was quoted on the record stating "billions were at stake" in regard to the claims made by Worlds, Inc.[better source needed][54]

The case was heard on October 3, 2014 in Massachusetts Federal Court with Judge Denise Caspar presiding. As of December 31, 2014, Judge Denise Caspar had yet to rule on which of the claims would proceed to trial.[55]

On June 26, 2015, the Massachussetts courts released a ruling in the continuing case by Worlds Inc. against Activision Blizzard. The ruling only clarified technical terms for the suit.[56]

See also[edit]


  1. ^ "Activision - Corporate Info". from Activision's official website. Archived from the original on October 11, 2007. 
  2. ^ a b "Activision Blizzard - Annual Report 2013" (PDF). 
  3. ^ "Annual Report 2012" (PDF). Vivendi. Retrieved April 8, 2013. 
  4. ^ a b "Activision - Blizzard: Our Company". Retrieved January 11, 2016. 
  5. ^ a b Richtel, Matt (December 3, 2007). "Vivendi to Acquire Activision". The New York Times. Retrieved January 15, 2016. 
  6. ^ a b "The Top 25 Public Companies Generated $54.1Bn Game Revenues in 2014, Up 10.4% Year-on-Year". NewZoo. April 20, 2015. Retrieved May 22, 2015. 
  7. ^ a b Takahashi, Dean (August 27, 2015). "Call of Duty publisher Activision Blizzard joins the S&P 500". VentureBeat. Retrieved October 23, 2015. 
  8. ^ "Vivendi and Activision to Create Activision Blizzard - World's Largest, Most Profitable Pure-Play Video Game Publisher". December 2, 2007. Retrieved January 6, 2016. 
  9. ^ Sliwinski, Alexander. "EU greenlights Activision-Vivendi merger". 
  10. ^ a b Thang, Jimmy. "Activision/Vivendi Games Merger Approved: Stockholders support Activision Blizzard venture". 
  11. ^ Thorsen, Tor; Sinclair, Brendan (May 5, 2009). "Vivendi CEO Activision Blizzard's new chairman". Retrieved August 27, 2009. [dead link]
  12. ^ Alexander, Leigh (July 8, 2008). "Activision Blizzard Merger Official". Kotaku. Retrieved January 15, 2016. 
  13. ^ a b c Cavalli, Earnest (July 9, 2008). "Activision: Vivendi Games Merger Officially Approved". Wired. Retrieved January 15, 2016. 
  14. ^ a b "Blizzard stay autonomous in Activision merger, Sierra not so lucky - Strategy Informer". 
  15. ^ Sinclair, Brendan. "Brutal Legend, Ghostbusters, more dropped by Activision". 
  16. ^ "Activision Blizzard Inc details.". p. 2. Retrieved August 27, 2009. 
  17. ^ Klepek, Patrick (April 29, 2010). "Industry Shocker: Developer Bungie Studios Signs Deal With Activision". Retrieved April 30, 2010. 
  18. ^ Kohler, Chris (April 29, 2010). "Bungie, Activision Sign 10-Year Publishing Deal". Wired. Retrieved April 30, 2010. 
  19. ^ Palmer, Maija; Bradshaw, Tim (June 30, 2010). "Computer games industry hits at tax rethink". Financial Times. Retrieved June 30, 2010. 
  20. ^ Crecente, Brian (November 11, 2011). "Call of Duty: Modern Warfare 3 Shatters All Sales Records". Kotaku. Retrieved November 11, 2011. 
  21. ^ "MW3 Breaks Black Ops Launch Record". November 11, 2011. Retrieved November 11, 2011. 
  22. ^ a b c Ewalt, David (July 29, 2011). "Bobby Kotick On Hatching Skylanders: Spyro's Adventure". Forbes. Retrieved August 29, 2015. 
  23. ^ "Skylanders story". April 16, 2014. Retrieved August 29, 2015. 
  24. ^ Takahashi, Dean (June 5, 2012). "With Skylanders Giants, Activision could dominate toys and video games (video and gallery)". VentureBeat. Retrieved August 29, 2015. 
  25. ^ Appell, Adrienne. "Toy Industry Unveils Nominees for 2012 Toy of the Year (TOTY) Awards; Announces Inductees into Toy Industry Hall of Fame". Toy Industry Association. 
  26. ^ a b "Activision Blizzard Announces Transformative Purchase of Shares from Vivendi and New Capital Structure". Retrieved July 25, 2013. 
  27. ^ Seppala, Timothy (October 13, 2013). "Activision Blizzard completes buyback from Vivendi Universal in multi-billion dollar deal". Engadget. Retrieved August 29, 2015. 
  28. ^ Makuch, Eddie (October 12, 2013). "Activision Blizzard completes buyback from Vivendi". GameSpot. Retrieved October 15, 2013. 
  29. ^ "Vivendi to sell 41.5 million Activision Blizzard shares". Retrieved July 6, 2014. 
  30. ^ a b Kain, Erik (September 10, 2014). "'Destiny' Crosses $500 Million On Day One, Biggest New Video Game Launch Ever". Forbes. Retrieved August 29, 2015. 
  31. ^ Chmielewski, Dawn (December 10, 2013). "Challenge for Activision CEO: capitalizing on next-gen game consoles". Los Angeles Times. Retrieved August 29, 2015. 
  32. ^ Yin-Poole, Wesley (June 3, 2015). "Skylanders SuperChargers adds vehicles to the list". Eurogamer. Retrieved June 3, 2015. 
  33. ^ Parfitt, Ben (September 18, 2015). "Destiny: The Taken King claims PSN's records". MCV - UK. Retrieved October 23, 2015. 
  34. ^ "Activision Blizzard to Buy King Digital, Maker of Candy Crush". The New York Times. November 2, 2015. Retrieved November 3, 2015. 
  35. ^ a b Goldfarb, Andrew (November 6, 2015). "Call of Duty Movie, Skylander TV Show Headline New Activision Blizzard Film Studio". IGN. Retrieved November 6, 2015. 
  36. ^ a b c d e "Activision Blizzard beefs up e-sports muscle". CNET. Retrieved January 4, 2016. 
  37. ^ a b c d e "Report: Major League Gaming shuttered after $46 million Activision buyout". Ars Technica. Retrieved January 4, 2016. 
  38. ^ Morris, Chris (October 22, 2015). "Why Activision-Blizzard just launched a new eSports division". Fortune. Retrieved November 13, 2015. 
  39. ^ a b "Activision Buys Major League Gaming to Broaden Role in E-Sports". The New York Times. Retrieved January 5, 2016. 
  40. ^ Watts, Steve (February 9, 2011). "Activision Unveils Beachhead Studio, to Create Call of Duty 'Digital Platform'". ShackNews. Retrieved January 15, 2016. 
  41. ^ "Beachhead Studios". Retrieved January 15, 2016. 
  42. ^ "Fun Labs". WholesGame. Retrieved January 15, 2016. 
  43. ^ Rogers, Bruce (February 21, 2013). "Glen Schofield and Michael Condrey's Sledgehammer Games: Growing the Call of Duty Franchise". Forbes. Retrieved March 1, 2013. 
  44. ^ "Sledgehammer Games: Inside the Studio". Activision Publishing, Inc. Retrieved October 24, 2012. 
  45. ^ "Call of Duty: Modern Warfare 3 Feature: Who is Sledgehammer Games?". Gamespot. Retrieved November 1, 2012. 
  46. ^ Brightman, James (November 8, 2011). "Better Know Sledgehammer's Michael Condrey and Glen Schofield". Industrygamers. Retrieved November 6, 2012. 
  47. ^ "Activision Acquires U.K. Game Developer Bizarre Creations". from Activision's website. 
  48. ^ Sinclair, Brendan. "Budcat put down". 
  49. ^ Fritz, Ben (February 11, 2010). "Activision lays off about 200 employees, shuts down Santa Monica studio Luxoflux". Los Angeles Times. Retrieved November 23, 2013. 
  50. ^ Fahey, Mike (May 3, 2014). "Report: Neversoft Merging With Call Of Duty Developer Infinity Ward". Retrieved June 16, 2014. 
  51. ^ Phillips, Tom (July 10, 2014). "Tony Hawk studio Neversoft bids farewell, burns eyeball effigy". Eurogamer. Retrieved July 11, 2014. 
  52. ^ "Worlds vs. Activision Original patent infringement". Archived from the original on July 28, 2013. 
  53. ^ Gaudiosi, John (April 13, 2012). "Worlds Inc. Explains Why Its Suing Activision Blizzard Over World Of Warcraft And Call Of Duty". Forbes]. Retrieved January 6, 2016. 
  54. ^ Patent Plays (February 13, 2014). "Where's The Next Billion-Dollar PAE Play?". Seeking Alpha. 
  55. ^ Patent Plays (October 3, 2014). "With Cameras Rolling, Worlds Inc. Battles Activision Blizzard October 3". Seeking Alpha. 
  56. ^ "Memorandum and Order" (PDF). United States District Court of Massachusetts. June 26, 2015. Retrieved January 6, 2016. 

External links[edit]