Arriva Sapphire

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Arriva Sapphire
Arriva Sapphire Logo.png
Arriva Buses Wales Cymru 4402 J200ABW (8699953492).jpg
Slogan Making everyday journeys sparkle
Parent Arriva
Founded April 2013
Service type Luxury bus
Routes 28 (January 2016)
Fleet Alexander Dennis Enviro400
Wright Pulsar/Pulsar 2
Wright StreetLite
Operator Arriva Buses Wales
Arriva Midlands
Arriva North East
Arriva North West
Arriva Shires & Essex
Arriva Southern Counties
Arriva Yorkshire
Website Website

Arriva Sapphire is a premium brand used by various Arriva bus subsidiaries in the United Kingdom.


In February 2013, Arriva announced it would be launching a premium service under the Sapphire brand for its bus services in the United Kingdom.[1] It is similar to the Stagecoach Gold brand launched by Stagecoach in 2007.

The brand was rolled out initially on four pilot routes:[2]

In 2014, the brand was rolled out on a further 11 routes with another six scheduled for conversion in late-2015.[7][8][9]

In 2015, the Sapphire brand was shortlisted for an award for exemplary commitment to customer excellence at the International Association of Public Transport World Congress & Exhibition.[10]


There are currently 29 Arriva Sapphire routes.

Arriva Buses Wales[edit]

Arriva Midlands[edit]

Arriva North East[edit]

Arriva North West[edit]

Arriva Shires & Essex[edit]

Arriva Southern Counties[edit]

Arriva Yorkshire[edit]


Buses have leather seats, free WiFi, power points and a modified two tone blue livery. The initial pilot routes commenced with a mix of refurbished double deck buses and new Wright Pulsar bodied VDL SB200s.[1][20] Mostly since then new buses have been purchased, primarily Alexander Dennis Enviro400s and Wright StreetLites.[9] A number of Wright Pulsar/Pulsar 2 vehicles have been refurbished to operate Sapphire routes.[21]

See also[edit]


  1. ^ a b Arriva launches Sapphire upgrade Bus & Coach Professional 21 February 2013
  2. ^ Where We Operate Arriva Sapphire
  3. ^ a b Commute with a little bit of sparkle thanks to Sapphire North Wales Daily Post 29 April 2013
  4. ^ a b Sapphire is jewel in the crown of Arriva services Leicester Mercury 29 June 2013
  5. ^ a b Arriva launches third Sapphire scheme Bus & Coach Buyer 25 July 2013
  6. ^ a b Sapphire launched in north east Bus & Coach Buyer 11 December 2013
  7. ^ 11 new routes for Arriva's Sapphire RouteOne 9 July 2014
  8. ^ Where We Operate Arriva Sapphire
  9. ^ a b ADL in pole position as Arriva confirms 2015 orders Bus & Coach Professional 5 March 2015
  10. ^ UITP award nomination for Sapphire brand Bus & Coach Professional 14 May 2015
  11. ^ Sapphire on Deeside Bus & Coach Buyer 20 March 2015
  12. ^ Arriva's new luxury buses add touch of sparkle to Derby Derby Telegraph 8 August 2014
  13. ^ Sapphire in Tamworth Bus & Coach Buyer 16 October 2014
  14. ^ Arriva Leicester welcomes report Bus & Coach Buyer 15 April 2016
  15. ^ Sapphire launched in Ashington Bus & Coach Buyer 7 August 2014 page 10
  16. ^ a b New buses set to be launched on the 130 route between Macclesfield and Manchester Macclesfield Express 4 September 2015
  17. ^ Stormtroopers travel faster by bus on the new Arriva Sapphire 263 service Arriva North West 4 April 2016
  18. ^ a b Double deckers on Arriva Sapphire route Bus & Coach Buyer 22 April 2015
  19. ^ Sparking in Leeds Bus & Coach Buyer 21 April 2015
  20. ^ Sapphire investment brings sparkle to bus services Arriva 20 June 2013
  21. ^ Arriva North West & Wales - Initiatives for growth & quality Bus & Coach Buyer 10 April 2014

External links[edit]