B2X GmbH

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
B2X GmbH
IndustryBusiness process outsourcing, customer service
FounderKarim Barkawi
Areas served
Key people
Marc Achhammer (COO),
Puru Govind (CTO)
ServicesCustomer service solutions for smartphones and IoT devices
Number of employees

B2X GmbH is a customer service outsourcing company for manufacturers of smartphones and other electronic devices, insurance providers, mobile network operators and retailers. The services are based on a technology platform called SMARTCARE Technology.[2] Although its headquarters are located in Munich, Germany, the company works in more than 130 countries through a network of over 400 service partners and 2,000 service locations.[3][4][5][6]


The company was founded in 2007 by management consultant Karim Barkawi. In 2008, B2X took on the warranties held by Siemens Mobile after the company decided to discontinue its mobile phone operations.[7] B2X's core business is provision of customer service solutions in the business process outsourcing (BPO) arena. This also includes customer care and after-sales solutions primarily to global smartphone and IoT brands.[8] For example, Microsoft outsourced support for Nokia and Microsoft mobile devices to B2X in 2016.[9][10]

Shortly after its launch B2X received initial investment from Grazia Equity in 2009.[11] In 2010, B2X announced the closing of a financing round with Earlybird. The financing was said to be used to further drive international growth and to expand the service scope to a broader range of end-product markets.[12]

In 2013, the company was acknowledged as the German National Champions as part of the European Business Awards.[13] In May of the same year, the company was also recognized in the Fastest Revenue Grower category at the GP Bullhound’s tenth annual Summit and Media Momentum Awards.[14]

In January 2014 it was announced that it has been named as one of the final 100 businesses and Ruban d'Honneur recipients in the 2013/2014 European Business Awards.[15] Selected as one of ten finalists in the InfoSys Business of the Year Award for companies with more than EUR 150m in revenue B2X was awarded Winner of the European business awards in May 2014. Furthermore, Gartner selected B2X as a Cool Vendor for Supply Chain Management in 2014.[16]

In 2016, B2X ranked on the third position of the Inc. 5000 Europe list.[17] As of 2017, B2X had over 1,000 employees across 35 countries.[1]

B2X’ headquarters is located in Munich, Germany. As of 2017, the company has a presence in Argentina, Australia, Belarus, Brazil, Canada, Chile, China, Colombia, Denmark, France, Greece, Hong Kong, Indonesia, Italy, Japan, Mexico, Peru, Poland, Portugal, Russia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Thailand, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam.[18] The company additionally maintains a strong presence in India.[4][5][6]

B2X’s service range comprises backend and frontend solutions and begins with the term SMART, followed by a description of the service application. Their backend solutions include SMARTLOGISTICS, SMARTREPAIR, SMARTPARTS and SMARTRECOVERY. B2X’s frontend solutions include SMARTAPP, SMARTWEB, SMARTHELP and SMARTBAR.[19]

Since April 2016, B2X is led by Rainer Koppitz as Chief Executive Officer who was previously CEO at Nfon, a provider of Cloud-based telephone systems. Chairman of the Advisory Board of B2X is Lothar Pauly who was previously CEO of T-Systems, a German global IT services and consulting company and a subsidiary of Deutsche Telekom.


  • European Business Awards - German Champions (2013)[20]
  • Summit and Media Momentum Awards – Fastest Revenue Grower (2013)[21]
  • Stevie Awards – Bronze Medal Fastest Growing Company (2013)[22]
  • The Golden Bridge Awards – Finalist and Silver Award (2013)[23]
  • European Business Awards for Infosys Businesses of the Year (2014)[24]
  • Third position, Inc. 5000 Europe (2016)[17]


  1. ^ a b "About B2X - B2X". B2X.
  2. ^ "B2X Care Solutions GmbH: Private Company Information - Bloomberg". www.bloomberg.com.
  3. ^ "B2X to Manage Global Customer Care for Microsoft Lumia Smartphones and Microsoft Feature Phones".
  4. ^ a b Aulakh, Gulveen (11 September 2017). "Xiaomi India ties up with B2X for after sales service" – via The Economic Times.
  5. ^ a b "B2X raises $6.76 million for customer care, used by Apple, Motorola and Xiaomi". 16 June 2016.
  6. ^ a b Lunden, Ingrid. "B2X Raises $15M For Smartphone Care, Buys Apple Partner TSS In India For $45M - TechCrunch".
  7. ^ "This CEO Seized An Obvious Opportunity In Smartphones And Grew Sales From $13 Million To $340 Million In Four Years".
  8. ^ "Our Customers - B2X". B2X.
  9. ^ "Support options for Nokia, Lumia, and feature phone devices". Microsoft. Retrieved April 25, 2019.
  10. ^ "Microsoft outsources customer care and support for Lumia phones to B2X".
  11. ^ FinSMEs (1 July 2010). "B2X Care Solutions Closes Growth Financing Round with Earlybird". FinSMEs.
  12. ^ "Tornado Insider - Press Release - Earlybird". www.tornado-insider.com.
  13. ^ "The European Business Awards". www.businessawardseurope.com.
  14. ^ "GP Bullhound announces winners of Media Momentum Awards".
  15. ^ "B2X Named as a Ruban d'Honneur Recipient and Finalist in Prestigious European Business Awards - Press Release - Digital Journal". www.digitaljournal.com.
  16. ^ "B2X Selected as a "Cool Vendor" in the Supply Chain Industry by Gartner".
  17. ^ a b "The 2016 Inc. 5000 Europe List - Inc.com". www.inc.com.
  18. ^ "Worldwide Locations - B2X". B2X.
  19. ^ "Solutions - B2X". B2X.
  20. ^ "The European Business Awards". www.businessawardseurope.com. Archived from the original on 2013-09-02. Retrieved 2017-02-23.
  21. ^ "GP Bullhound announces winners of Media Momentum Awards".
  22. ^ "B2X Wins a Bronze Stevie(R) in 2013 International Business Awards(SM)".
  23. ^ "B2X Named as Finalist in the 5th Annual 2013 Golden Bridge Awards for Fastest Growing Company of the Year - B2X". B2X.
  24. ^ "B2X Care Solutions wins prestigious European Business Awards for Infosys Businesses of the Year with Over $200 Million - B2X". B2X.