Bali (lingerie)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Bali
Subsidiary
Industry apparel
Founded 1927
Headquarters Winston-Salem, North Carolina, United States
Key people
Sara Stein
Products bras, panties, sleepwear, hosiery
Parent HanesBrands Inc.
Website BaliCompany.com

Bali is a lingerie company operating in the United States of America.

Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985. In 2006 Sara Lee spun off its apparel company into HanesBrands Inc.. HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC,[1] their primary advertising agency since 2005.

References[edit]

External links[edit]