Born Free is American artist Kid Rock’s eighth studio album. It released on November 16, 2010 with the title track being its lead single. The album is a rock and roll collaboration produced by Rick Rubin featuring several high profile artists such as, T.I., Sheryl Crow, and Bob Seger. This is Kid Rock's first album not to feature a Parental Advisory sticker. It is also described as a country music album. Kid Rock described it as "very organic blues-based rock and roll". Cable network TBS used the title track, "Born Free", for its coverage of the 2010 Major League Baseball postseason. It was announced on June 16, 2011 that Born Free was certified Platinum by the RIAA for shipments in excess of one million copies. This gives Kid Rock his sixth Platinum album certification in the US. A Michigan only promotion was released with the album. It was a 4 song EP called "Racing Father Time".
The album's lead single was the title track. The songs promotional push included being the theme for the MLB Playoffs,European Music Awards and the CMA Festival. He also performed "Times Like These" at the American Music Awards and "Care" at the Rally for Sanity. This led to a debut of 189,000 copies sold and landing at number five on the billboard top 200. VH-1 aired the Isle of Malta concert special. The following single "God Bless Saturday" became the secondary theme song for ESPN's College Game Day. The third single "Collide" saw him reunite with Sheryl Crow and go on a joint tour together. "Purple Sky" failed to chart and the final single was "Care" with rapper TI and depending on the version Martina McBride,Mary J Blidge or Angelenna Pressly of the Pistol Annies. The song lead to a 12 city charity tour,all the money from the tour went to 12 cities personally choice for donation.
Upon its release, Born Free received positive reviews from most music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 63, based on 10 reviews, which indicates "generally favorable reviews".
Allmusic praised Born Free, saying it "goes a long, long way toward keeping that heartland flame burning bright: it’s familiar yet fresh, and song for song it’s the best album Kid Rock has cut since "Devil Without a Cause." This album was number 16 on Rolling Stone 's list of the 30 Best Albums of 2010.