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Cupid (Fifty Fifty song)

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"Cupid"
Digital cover
Single by Fifty Fifty
ReleasedFebruary 24, 2023 (2023-02-24)
Genre
Length2:54
LabelAttrakt
Composer(s)
  • Adam von Mentzer
  • Mac Felländer-Tsai
  • Louise Udin
Lyricist(s)
  • SIAHN
  • AHIN
  • Keena
  • von Mentzer
  • Felländer-Tsai
  • Udin
Producer(s)
  • SIAHN
  • von Mentzer
  • Felländer-Tsai
  • Udin
Fifty Fifty singles chronology
"Higher"
(2022) 		"Cupid"
(2023)
Music video
"Cupid" on YouTube

"Cupid" is a song recorded by South Korean girl group Fifty Fifty. It was released as The Beginning: Cupid, a single album featuring a Korean version, an English version (titled the "Twin version") sung by group members Sio and Aran, and an instrumental version of the song, on February 24, 2023 through Attrakt. It is a K-pop, disco-pop, synth-pop, and bubblegum song about a young woman's unrequited love and the shame she feels because of it.

The song became one of the first from a minor K-pop label to find global commercial success after a sped-up version of it went viral on TikTok. "Cupid" was Fifty Fifty's first entry on both the Billboard Hot 100 and the UK Singles Chart, making the group the fastest Korean musical act to enter either chart after their debut. "Cupid" peaked at number 17 on the Hot 100, where its 10-week-long chart run made it the longest-charting song by a K-pop girl group, and at number eight in the UK, where Fifty Fifty became the first K-pop girl group to reach the chart's top-10. The song also reached the top-10 of the charts in South Korea and Australia while peaking at number one on the Billboard Global Excl. U.S. chart and in New Zealand.

Background, release, and promotion

Fifty Fifty at a press conference in 2023

Fifty Fifty were trained for two years before their debut as the first idol group of independent South Korean record label Attrakt, who reached out to creative consultant Siahn and his development group The Givers to manage the group, with its lineup consisting of members Aran, Keena, Saena, and Sio.[1] Their sound was tailored by Siahn for international audiences, including those other than K-pop fans, and intended to deviate from the norms of the K-pop industry at the time.[2] Before releasing "Cupid", the group debuted with the extended play (EP) The Fifty, the lead single of which was "Higher", in November 2022.[3][4]

On February 15, 2023, Attrakt posted a schedule on Fifty Fifty's social media accounts, announcing the upcoming release of the group's first single album on February 24.[5] It was revealed three days later that the single album was named The Beginning: Cupid, which consists of three versions of "Cupid": its main version, sung in Korean; its "Twin version", which was sung in English and performed solely by Sio and Aran; and its instrumental.[2][6][7] The Twin version, named as such due to it being mostly the same as the original with some changes, was intended by Siahn to make the song marketable globally.[8] As scheduled, the single was released to various music platforms on February 24, 2023.[9]

On February 20 and 22, the music video teasers for "Cupid" were released.[10] The music video was released on February 23, the same day where the group was performing the single for the first time on stage at M Countdown.[11] They continued to perform "Cupid" on several music shows in the same week.[12]

The song's Twin version and a user-generated sped-up version became popular on TikTok due to a dance challenge started by the group.[2] The song's sped-up version was used in more than 2.6 million videos by April 2023.[13][14] By May 2023, the song had been used in eight million TikTok videos in total and gathered about 12 billion views on the platform.[15] As a result of the viral success of the Twin version, Fifty Fifty and Attrakt signed a deal with Warner Records for global promotion in April 2023.[1] On April 8, 2023, an official sped-up rendition of "Twin" version was released on various streaming platforms under the artist name "Sped Up 8282" through Warner.[16] A CD of "Cupid" will be released in Target stores in June 2023.[17]

Composition

"Cupid" was composed by Adam von Mentzer—who had previously produced the group's song "Lovin' Me" from their debut extended play—Mac Felländer-Tsai, and Louise Udin, all of whom produced the song with Siahn and wrote the song with Keena.[18]

"Cupid" is written in common time in the key of B minor with a tempo of 120 beats per minute, with the group's vocals ranging from a low note of G3 to a high note of E♭5.[19] It is a "retro"-sounding[8] K-pop,[1] disco-pop,[20] synth-pop,[21] and bubblegum[22] song that runs for about three minutes. Its lyrics describe a young woman's unrequited crush and her feeling dumb for falling in love.[23] They were described by Sio as being about a "pure, amateur love".[4] In the song's chorus, the group sings, "I gave a second chance to Cupid/I believed you, I'm so stupid/Let me show you, my secret love, is it real?/Cupid is so dumb," in Korean.[3] The chorus for the Twin version instead uses the lyrics "I gave a second chance to Cupid/But now I'm left here feeling stupid". The group harmonizes on the song, while the latter half of the song includes a key change and a rap verse performed by Keena; the Twin version lacks a rap verse.[2][24] The instrumental features synths and guitars.[3] Molly Raycraft of The Guardian described the song as "sweet but sardonic pop reminiscent of hits by Ariana Grande and Doja Cat" with "a nostalgic sound".[2]

Critical reception

Professional ratings
Review scores
SourceRating
IZM[25]

So Seung-geun of IZM gave the song 4.5 out of 5 stars, writing that Fifty Fifty had found their own color.[25] Music critic Kim Yoon-ha from Yes24 noted how "Cupid" highlighted the vocals, putting them to the forefront instead of considering the voice as one of several instruments, stating that this approach reminded Kim of the Korean songs of the late 2000s rather than modern K-pop.[26]

Commercial performance

"Cupid" became the longest-charting K-pop girl group song on the Billboard Hot 100, displacing "Ice Cream" by Blackpink (pictured) and Selena Gomez

"Cupid" was initially less successful in Fifty Fifty's home country of South Korea than it was elsewhere.[6] In South Korea, it peaked at number eight on the Circle Chart for the week of May 21, 2023.[27] It became one of the first K-pop songs not released under one of the "big four" K-pop labels—Hybe, YG, SM, JYP—to find global success.[2] In the United States, "Cupid" initially appeared on Billboard's Bubbling Under Hot 100 chart at number 12 for the chart dated March 25, 2023, 123 days after their debut. This made Fifty Fifty the fastest K-pop girl group to appear on the chart, beating the previous record of 156 days held by NewJeans for their song "Ditto".[28] It charted on the Billboard Hot 100 at number 100 the following week, becoming the group's first entry on the chart.[29] They became the fastest Korean act to enter the chart and the sixth Korean group to do so after Wonder Girls, BTS, Blackpink, Twice, and NewJeans.[30] The song peaked at number 17 on the chart dated May 20, 2023 and it became the longest-charting K-pop girl group song on the Billboard Hot 100—a record previously held by Blackpink and Selena Gomez's song "Ice Cream", which appeared on the chart for eight weeks—after charting for ten consecutive weeks.[31][6][32] "Cupid" also debuted at number eight on Billboard World Digital Song Sales chart during the week of March 11, 2023, making "Cupid" the fastest song to appear on any Billboard chart after its group's debut.[33]

In the United Kingdom, "Cupid" debuted at number 96 on the UK Singles Chart, making Fifty Fifty the fastest K-pop group to enter the chart.[34] After the song entered the top-40 of the chart to make Fifty Fifty the second K-pop girl group after Blackpink to have a song do so, "Cupid" later peaked at number eight on the chart in May 2023, making Fifty Fifty the first K-pop girl group to reach the top-10 of the chart.[2][15] It spent a total of 10 weeks on the chart.[35] The song also peaked in Australia at number two on the ARIA Singles Chart and at number one in New Zealand, both for two weeks.[36] "Cupid" peaked at number two on the Billboard Global 200 chart, making Fifty Fifty the fifth Korean group to enter the chart's top-10 after BTS, Blackpink, Big Bang, and NewJeans.[37][38] Fifty Fifty also became the third K-pop group after BTS and Blackpink to top the Billboard Global Excl. US chart with "Cupid" during the week dated May 27, 2023 and the first all-female group to top the chart with a debut song; "Cupid" remained at the top of the chart for two weeks.[22][32] The Twin version of "Cupid" was also the second-fastest K-pop girl group song behind Blackpink's "Pink Venom" to reach 300 million streams on Spotify, reaching the mark within 94 days of the song's release.[39]

Track listing

  • CD / digital download / streaming (The Beginning: Cupid)
  1. "Cupid" – 2:54
  2. "Cupid" ("Twin" version) – 2:54
  3. "Cupid" (instrumental) – 2:54
  • Digital download / streaming (Sped Up version)
  1. "Cupid" ("Twin" version; Sped Up version) – 2:25

Credits and personnel

Credits adapted from Melon.[40]

  • Fifty Fifty – vocals
  • Siahn – lyrics, production, arrangement
  • Ahin – lyrics
  • Keena (Fifty Fifty) – lyrics (original version)
  • Adam von Mentzer – production, composition, arrangement
  • Mac Felländer-Tsai – production, composition, arrangement
  • Louise Udin – production, composition, arrangement
  • Oh Sung-keun – mixing (at Studio-T & The Givers)
  • Cheon "bigboom" Hoon – mastering (at SONICKOREA (assisted by Shin Sumin))

Charts

Certifications

Certifications for "Cupid"
Region Certification Certified units/sales
Australia (ARIA)[88] Gold 35,000‡
Canada (Music Canada)[89] Platinum 80,000‡
New Zealand (RMNZ)[90] Gold 15,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Release history for "Cupid"
Region Date Format Version Label(s) Ref.
Various February 24, 2023
  • Original
  • Twin
  • Instrumental
[91]
March 21, 2023 CD [92]
April 10, 2023 Streaming Sped-up Twin
  • Attrakt
  • Warner Korea
 [93]
Italy April 21, 2023 Radio airplay Twin Warner [94]
United States May 9, 2023 Contemporary hit radio [95]
June 5, 2023 Adult contemporary radio [96]
June 9, 2023 CD
  • Original
  • Twin
  • Instrumental
 Attrakt [97]

References

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