Cvetni trg is a small, triangularly shaped neighborhood in what was once the central part of the previously large neighborhood of Vračar. In terms of modern administrative division, it is located in the western part of the municipality of Vračar, on one of Belgrade's main streets of Kralja Milana and the border of the municipality of Savski Venac. Other two streets that mark the borders of the neighborhood are Njegoševa and Svetozara Markovića, but the term generally comprises a few adjoining blocks to the north and east, making a local community of Cvetni Trg, which existed until the late 2000s, when the municipality of Vračar abolished local communities. In the 1990s, the adjoining local communities of Slavija, Nada Purić and Kalenić was annexed to Cvetni Trg. Population of Cvetni Trg in that period was 9,308 (31,410 with other three local communities) in 1981, 8,664 (28,641) in 1991 and 25,759 in 2002. Cvetni Trg is located right across the Yugoslav drama theatre and Manjež park.
The area of Cvetni trg was one of the Vračar areas covered in vast forests of oak and ash trees. The forest was cut down a long time ago to make place for an urban development (small open greenmarket and future supermarket) with only one tree surviving today. A 30 meters tall pedunculate oak (Serbian: hrast lužnjak) with a crown diameter of 18 meters, it is one of the three oldest trees on the territory of Belgrade, after two oaks in the village of Šiljakovac. In 2013 it was estimated to be 200 years old. In November 2013 the tree's roots were protected with the concrete casing an it has been concluded that it is healthy and in the good shape. Dried branches are regularly removed and the cuts are covered with the protective coatings. To keep them safe, the largest branches are supported by the metallic cables. Since 1980 it has been protected by the state as the natural monument.
Greenmarket was opened in 1884, and by the end of the century streets around it got sidewalks and avenues. Cvetni trg was named after the many flower shops located there, which lasted until the early 2000s (decade) when most of them were closed. The dominant feature of the neighborhood since 28 April 1958 has been the first and, at that time, largest modern supermarket in the Balkans, the first one with shelves and baskets (even before Vienna). Used to the small stores, in the beginning the customers couldn't manage themselves in the supermarket so the helpers were employed to give the baskets to the customers, help them move around and explain that they can't take baskets home with them. Novelties included packed meat, coffee in bags and free paper bags for the groceries. The cashiers were paid by the company to visit hairdressers every week. As a curiosity, it was the first store to sell Coca-Cola cans in this part of the world. Since 1960 it has become part of Serbia's largest store chain, Centroprom, and for decades remained Belgrade's supermarket with the highest revenues. It was renovated in 1990, and given a modern, marble appearance. However, as C-market (the successor of Centroprom) was bought by the Delta Holding system, the supermarket was closed on 1 November 2006 and the thorough reconstruction began to change its purpose from a grocery market to the BMW car salon which was to be opened on 7 February 2007. Car salon was closed and the supermarket returned on 7 May 2009 (branded Maxi Exclusive).
In the early 2000s (decade), the section of Njegoševa street north of Cvetni trg was closed for traffic, paved with stone and turned into a series of small stair-like plateaus, used as patios for local coffee shops, thus enlarging the area of the square.
Despite previous recent works, after 2013, new city government headed by mayor Siniša Mali decided to do another reconstruction. As soon as the project, headed by architect Ksenija Bulatović, was chosen, both professional and public opinion were already against it. Nevertheless, city government pushed the project and the new square was officially opened on 16 December 2015. The small square which gave a feel of being cosy and tucked in, was completely buried under the white concrete. It was soon nicknamed the “Concrete square”, and seen as a sickly white, empty, sterile and resembling a great tomb. It was soon evident that, apart from being completely botched, it was poorly done and that it may need new reconstruction soon. As the public discontent didn’t stop, Bulatović authored a text in Politika, titled Emptiness is an event, trying to explain her work and saying that the "basic quality of an urban area is reaction of the human senses" and that it is important "whether some area is pleasant or desirable to spend time in it". Preachy and philosophical text only provoked the public opinion even more, and she got a harsh public response from composer Ivana Stefanović titled Great white emptiness replying that the "event" actually makes you feel negative and unpleasant spending time in it and that the spirit of Cvetni trg, that of the small city garden, was killed and replaced by the graveyard silence. Dramaturge and university professor Predrag Perišić said that someone "ripped out the flowers and planted concrete" and that "it is a rare case that one urban complex, after the reconstruction and lots of resources spent on it, looks worse than before". Architect Zdravko Zdravković criticized the city government in general for hiring only the architects of the same mind, ignoring all the other professions which participate in the urban development. He added that after the reconstruction Cvetni Trg completely lost its function and was transformed into the "barren, empty space", but that "failures, luckily, can be repaired". Despite the public outcry, mayor Mali, who publicly said that he can’t draw even a stick figure, said that the new square is “probably the most beautiful in Belgrade”.
- Osnovni skupovi stanovništva u zemlji – SFRJ, SR i SAP, opštine i mesne zajednice 31.03.1981, tabela 191. Savezni zavod za statistiku (txt file). 1983.
- Stanovništvo prema migracionim obeležjima – SFRJ, SR i SAP, opštine i mesne zajednice 31.03.1991, tabela 018. Savezni zavod za statistiku (txt file).
- Popis stanovništva po mesnim zajednicama, Saopštenje 40/2002, page 4. Zavod za informatiku i statistiku grada Beograda. 26 July 2002.
- "Vekovi u krošnjama", Politika (in Serbian), p. 32, 2008-04-26
- Branka Vasiljević (2013), "Hrast na Cvetnom trgu dobija novu zaštitu", Politika (in Serbian)
- Dragan Perić (22 October 2017), "Beogradski vremeplov - Pijace: mesto gde grad hrani selo" [Belgrade chronicles - Greenmarkets: a place where village feeds the city], Politika-Magazin, No. 1047 (in Serbian), pp. 26–27
- S.Depotović (May 2009), "Ponovo radi samoposluga na Cvetnom trgu", Politika (in Serbian)
- Borka (7 May 2009). "Ponovo radi supermarket na Cvetnom trgu - otvoren Maxi exclusive" (in Serbian). eKapija.
- "Otvoren rekonstruisani Cvetni trg" (in Serbian). Večernje Novosti. 16 December 2015.
- "Cvećare kao saune" (in Serbian). Večernje Novosti. 29 March 2016.
- Andrej Ivanji (24 December 2015). "Bescvetni trg" (in Serbian). Vreme.
- Ivana Stefanović (2 April 2016), "Velika bela praznina", Politika – Kulturni dodatak (in Serbian), p. 7
- Predrag Perišić (12 June 2017), "Cvetni trg", Politika (in Serbian), p. 12
- Zdravko Zdravković (23 June 2017), "Urbanistički promašaji i poneki uspeh", Politika (in Serbian)
- Maja Nikolić (25 March 2016). "Po čijim merama je krojen novi beogradski kiosk?" (in Serbian). N1.
- "Otkriven spomenik Borislavu Pekiću na Cvetnom trgu" (in Serbian). Politika. 2 March 2016.
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