DS 7 Crossback
|DS 7 Crossback|
France: Mulhouse (PSA Mulhouse Plant)|
|Body and chassis|
|Class||Compact luxury crossover SUV|
|Body style||5-door SUV|
|Platform||PSA EMP2 platform|
Citroën C5 Aircross|
Peugeot 3008 II
Peugeot 5008 II
Opel Grandland X
|Length||4,570 mm (179.9 in)|
|Width||1,895 mm (74.6 in)|
|Height||1,620 mm (63.8 in)|
The DS 7 Crossback is a compact luxury crossover SUV from the French automaker DS Automobiles. The vehicle was presented for the first time on the 28th February 2017, and its public premiere at the 87th Geneva Motor Show in March 2017. The SUV, like the Peugeot 5008 II and the Citroën C5 Aircross, is based on the EMP2 platform of Groupe PSA. Though not the first SUV for and from the brand (see DS 6), it is the first for Europe.
Before the DS 7 Crossback was officially revealed, DS Automobiles had already announced this model, notably through its general manager Yves Bonnefont via a teasing on Twitter. The SUV is officially unveiled to the press the 28th of February 2017, before being shown to the public at the 2017 Geneva Motor Show and marketed in January 2018 for diesel versions.
A new positioning for DS
Since the DS 5 in 2011, DS Automobiles had no longer launched new models in Europe and its sales went down. In addition to improving sales, the DS 7 Crossback marked a new focus for DS, focusing more on comfort, on the quality of the assembly and the materials, and on the technologies (driving aids, driving semi-autonomous), in order to get closer to the top trio of premium car manufacturers, consisting of Audi, BMW, and Mercedes-Benz. Moreover, it seems to be one of the first models that the PSA Group intends to launch in North America, with the aim of eventually settling in this market.
DS 7 Crossback Presidential
On his inauguration on the 14th of May 2017, the elected president Emmanuel Macron chose the DS 7 Crossback as his presidential car. This was the first time a president used an SUV model as part of an inauguration ceremony.
This specific version (lent seven months before the model is sold in France, scheduled for January 2018) is in an ink blue color, has a custom-made, uncovered roof, and multiplies the identity details: French flags and logos "RF" (for "République Française" (or "[the] French Republic" in French)) appear in various places, the interior proposes a black leather derived from the Opéra finish, and a "lacquer canvas" (a fabric coated with a luxurious lacquer) has been specially designed and manufactured by the Maury workshop. The model was only used once for this occasion, and was later exhibited in the showroom DS World Paris.
On the 10th of September 2017, the DS 7 Crossback Presidential participated in the contest of elegance of the Chantilly Arts & Elegance Richard Mille accompanied by a mannequin dressed by Eymeric François .
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