Daiso
 | |
 A Daiso store in Japan | |
Native name | [株式会社大創産業] Error: {{Lang}}: unrecognized language code: jp (help) |
|---|---|
Romanized name | Daiso Sangyo |
| Formerly | Yano Shoten |
| Company type | Private |
| Industry | Variety store |
| Founded | December 1977 in Takamatsu, Kagawa, Japan |
| Founder | Hirotake Yano |
| Headquarters | |
Number of locations | 3,660[1] |
Area served | Asia, Oceania, Middle East, North America, Central America, Brazil, Africa[2] |
Key people | Hirotake Yano (President) |
| Website | www |
Daiso Industries Co.,Ltd. (株式会社大創産業) is a large franchise of 100-yen shops founded in Japan. Its headquarters are in Higashihiroshima, Hiroshima Prefecture.
Daiso has a range of over 100,000 products, of which over 40 percent are imported goods, many of them from China.[3] Many of their products are house-hold items such as kitchenware and cleaning products. Daiso has locations in 25 countries and regions worldwide.
History
Daiso was originally opened first as a street vending shop dealing with 100-yen products known as “Yano Shoten" by Hirotake Yano in 1972. He later founded Daiso in 1977.[4]
Business method
Daiso often uses such locations as previous pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers.
Daiso categorizes all of its own branded items on sale using the morpheme za (ザ), the Japanese representation of the English word "the", plus a category. For example, za hanabi (ザ・花火) is the category for fireworks, and za purasuchikku (ザ・プラスチック) is the category for plastic items such as plastic buckets or trays.
In 2004, Daiso started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen.[4]
Locations
Daiso has 2,800 stores in Japan, 975 in South Korea, and 700 stores overseas in Australia, Bahrain, Brazil, Cambodia, Canada, China, Hong Kong, Indonesia, Kuwait, Macau, Malaysia, Mexico, Myanmar, New Zealand, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United States of America, and Vietnam.[5][6]
Number of Daiso stores, as of 20 April 2017.[7]
|
Middle East [8]
Asia |
Americas
Oceania
Africa |
Australia
The first Daiso store opened up in Abbotsford, Victoria in 2010, selling thousands of items at a flat rate of $2.80.[11] Since then it has expanded to twelve stores in New South Wales, eleven in Queensland, two in South Australia and ten in Victoria. The stores range from 133 m2 (1,430 sq ft) to 1,200 m2 (13,000 sq ft) (Central Park store), which is currently the largest in Australia. Almost every item is AUD$2.80, except for a small range of products (5% of total range) that is sold at varying prices from $3 to $15.
Canada
In December 2003, Daiso opened a 2,400 m2 (26,000 sq ft) store in Aberdeen Centre, in Richmond, British Columbia, Canada. Most items sold in the store (Daiso products plus a small selection of Japanese foods and beverages) are CAD$2 each. "This store is to be our springboard to launch Daiso's operations across North America," said Roy Fujita, director of the company's international division.[12]
Malaysia
All products are priced at RM5.90 GST-inclusive. The price increase from RM 5.30 to the current price was effective from 1st Mar 2017.[13]
Singapore
There are fifteen Daiso stores in Singapore. All products are priced at SGD$2.
South Korea
Daiso Korea owns 975 stores across the country,[14] which was established in 1992 as the Daiso-Asung Corporation. Working in cooperation with Daiso Japan in 2001 (until 2011), the chain has proliferated over the last 10 years by using a low cost-high quality strategy. Each store stocks over 30,000 items and most are under 1,000 won. Daiso has an online shopping mall that allows people to purchase the same items at home.[15]
In 2011 and 2014, Daiso Korea announced that they were no longer part of Daiso Japan; they claim that Daiso Japan was trying to promote Takeshima, as part of Japan. Daiso Korea confirmed that they were not selling the products Daiso Japan was selling and that they were acting as a different company.[16]
Daiso Korea has a unique logo compared to the rest of the Daiso Corporation. The modified logo is used inside the country to rebrand itself as a more modern company and to show its break-off from Daiso Japan.[17]
United States
On October 2, 2005, the first store in the United States opened for business in Alderwood Mall located in Lynnwood, Washington near Seattle, WA. This store is much smaller at only 442 square meters (approx. 4,750 square feet), and items were originally one of three prices, $1, $1.50, & $2 (all USD). The current inventory now includes packaged food and items are now priced up to $8, though most items are at the $1.50 price point.
There are over fifty stores in the United States: seven are in Washington and over forty in California. The largest U.S. Daiso is located in Union City, California, which has 17,760 square foot (1,650 square meters) of floor space and opened on August 8, 2007. A total of 15 to 20 locations are planned for the entire San Francisco Bay Area in the future.[18]
Controversies
In June 2017 Daiso was forced by the Australian Competition and Consumer Commission to recall 165 products in Australia. These included toys which pose a choking hazard or could cause injury and beauty products with unknown ingredients.[19]
References
- ^ "Corporate Profile". Daiso Global. Retrieved 24 December 2014.
- ^ "Locations". Daiso Global. Retrieved 24 December 2014.
- ^ Reitman, Valerie. "Japanese Retailer Bucks a Trend by Selling Cheap." The Los Angeles Times, 8 January 2000. Retrieved 19 August 2012.
- ^ a b "Corporate Vision". Daiso Global. Retrieved 25 December 2014.
- ^ "Locations". Daiso Global. Retrieved 7 March 2015.
- ^ "Locations". Daiso Global Profile. Retrieved 7 March 2015.
- ^ "Daiso Store Locator". daiso.com.
- ^ "Daiso Store Location in Middle East".
- ^ "Daiso Store Locator Thailand". Daiso Thailand.
- ^ "Daiso USA Store Locator".
- ^ "Daiso $2.80 Everything". OzBargain. Retrieved 25 December 2014.
- ^ Richmond News: Daiso sees Richmond as springboard to North America
- ^ http://www.aeonretail.com.my/daiso/
- ^ "Get into "다이소 전국 매장찾기"".
- ^ http://www.daisomall.co.kr/shop/shopbrand.html?xcode=811&type=Y
- ^ "한국 다이소아성산업 다케시마 후원과 무관".
- ^ "로고 자료실 다이소".
- ^ Daiso's arrival intrigues Daly City shoppers, Oakland Tribune
- ^ http://www.9news.com.au/national/2017/06/22/15/37/hundreds-of-daiso-products-recalled
External links
