Daiso

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Daiso Industries Co., Ltd.
Native name
株式会社大創産業
Daiso Sangyo
FormerlyYano Shoten
TypePrivate
IndustryVariety store
FoundedDecember 1977 (1977-12) in Takamatsu, Kagawa, Japan
FounderHirotake Yano
Headquarters
Number of locations
3,150 domestic; 1,900 overseas[1]
Area served
Asia, Oceania, North America, Central America, Brazil, Africa[2]
Key people
Hirotake Yano (President)
Websitehttps://daisous.com/ (United States) https://daisojapan.com/ (international)

Daiso Industries Co., Ltd. (株式会社大創産業, Kabushiki gaisha Daisōsangyō) is a large franchise of 100-yen shops founded in Japan. The headquarters are in Higashihiroshima, Hiroshima Prefecture.

Daiso has a range of over 100,000 products, of which over 40 percent are imported goods, many of them from China, South Korea, and Japan.[3] Many of their products are house-hold items such as kitchenware and cleaning products. Daiso has locations in 25 countries and regions worldwide.

History[edit]

Daiso was originally opened first as a street vending shop dealing with 100-yen products known as “Yano Shoten" by Hirotake Yano in 1972. He later founded Daiso in 1977.[4]

Business method[edit]

Daiso often uses such locations as previous pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers.

Daiso categorizes all of its own branded items on sale using the morpheme za (ザ), the Japanese representation of the English word "the", plus a category. For example, za hanabi (ザ・花火) is the category for fireworks, and za purasuchikku (ザ・プラスチック) is the category for plastic items such as plastic buckets or trays.

In 2004, Daiso started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen.[4]

Locations[edit]

Daiso has 3,620 stores in Japan, and nearly 2,300 stores overseas in Australia, Bahrain, Brazil, Cambodia, Canada, China, Hong Kong, Indonesia, Israel, Kuwait, Macau, Malaysia, Mexico, Myanmar, New Zealand, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States of America, and Vietnam.[5][6]

Number of Daiso stores, as of 2022.[7]

Asia

Middle East

Americas

Oceania

Africa

Australia[edit]

The first Daiso store opened up in Abbotsford, Victoria in 2010, selling thousands of items at a flat rate of $2.80.[13] Since then it has expanded to thirteen stores in New South Wales, fourteen in Queensland, three in South Australia, twelve in Victoria and one in Perth (at Westfield Carousel). The stores range from 209 m2 (2,250 sq ft) to 1,000 m2 (11,000 sq ft) (Midtown Plaza, Melbourne store), which is currently the largest in Australia. Almost every item is AUD $3.10, or US$2.22, except for a small range of products (5% of total range) that is sold at varying prices from $3 to $15.

Bahrain[edit]

Daiso's main store in Bahrain is located at Dasman Center, Manama, and spans 2 floors. It has been in operation since 2005. Daiso also runs a smaller outlet at Ramli Mall, A'ali. As of 2007, most products cost BHD 0.600, or US$1.6.[14]

Canada[edit]

Daiso opened its first corporate Canadian store on Granville Street in downtown Vancouver, British Columbia in April 2021, with plans to expand nationally.[15]

A franchise store, owned by Fairchild Group, was operated in Richmond, British Columbia from 2003 to 2019, when it was rebranded under Fairchild's Oomomo banner. Oomomo has continued to sell some Daiso products, but this supply will be cut off as Daiso expands.[15]

Cambodia[edit]

There are three locations of Daiso Japan in Cambodia. All products are priced at about US$1.90.[16] As of 2018, its new name in Cambodia is ”DAISO JAPAN Life Coordinates Store”.

Israel[edit]

A branch of Daiso in Israel.

There are 6 locations in Israel:

All products are priced at 10 ILS, or US$2.81,[17] though some items are sold as 1+1 for 10 ILS.

Malaysia[edit]

All products are priced at RM 5.90, or US$1.42 GST-inclusive. The price increase from RM 5.30 to the current price was effective from March 1, 2017.[18] The price temporarily reduced to RM 5.57 since there is no longer GST implemented in Malaysia, but returned to RM 5.90 again because of SST (Sales and Services Tax) that was effective from September 1, 2018.[19]

Singapore[edit]

There are 27 Daiso stores in Singapore, together with 11 Threeppy stores and 1 Standard Products store. The minimum pricing is $2.14 and followed by 10 of the tiered increments. [20]

South Korea[edit]

Daiso Korea owns 1,150 stores across the country,[21] which was established in 1992 as the Daiso-Asung Corporation. Working in cooperation with Daiso Japan in 2001 (until 2011), the chain has proliferated over the last 10 years by using a low cost-high quality strategy. Each store stocks over 30,000 items and most are under 1,000 won, or 0.86. Daiso has an online shopping mall that allows people to purchase the same items at home.[22]

In 2011 and 2014, Daiso Korea announced that they are no longer part of Daiso Japan; they claim that Daiso Japan was trying to promote Liancourt Rocks, as part of Japan. Daiso Korea confirmed that they were not selling the products Daiso Japan was selling and that they were acting as a different company.[23]

Daiso - South Korea

Daiso Korea has a unique logo compared to the rest of the Daiso Corporation. The modified logo is used inside the country to rebrand itself as a more modern company and to show its break-off from Daiso Japan.[24]

United States[edit]

On October 2, 2005, the first store in the United States opened for business in Alderwood Mall located in Lynnwood, Washington near Seattle, WA. This store is much smaller at only 442 square meters (approx. 4,750 square feet), and items were originally one of three prices, $1, $1.50, & $2 (all USD). The current inventory now includes packaged food and items are now priced up to $8, though most items are at the $1.50 price point.

There are 77 stores in the United States, with more being built: seven are in Washington, eight are in Texas, and 59 in California. The largest U.S. Daiso is located in Union City, California, which has 17,760 square feet (1,650 m2) of floor space and opened on August 8, 2007.

On December 12, 2018, Daiso Japan opened its first store in Honolulu, Hawaii, and opened two others on March 14, 2019 and January 20, 2022.[25]

On March 8, 2019, Daiso Japan opened its first branch in the U.S. East Coast in Flushing, Queens, New York.[26]

On December 29, 2021, Daiso opened its first store in Las Vegas, Nevada.[27]

Controversies[edit]

In June 2017 Daiso was forced by the Australian Competition & Consumer Commission to recall 165 products in Australia. These included toys which could pose a choking hazard or injury and beauty products with unknown ingredients.[28]

References[edit]

  1. ^ "Corporate Profile". Daiso Global. Archived from the original on 3 April 2019. Retrieved 26 October 2019.
  2. ^ "Locations". Daiso Global. Archived from the original on 16 November 2015. Retrieved 24 December 2014.
  3. ^ Reitman, Valerie. "Japanese Retailer Bucks a Trend by Selling Cheap." Los Angeles Times, 8 January 2000. Retrieved 19 August 2012.
  4. ^ a b "Corporate Vision". Daiso Global. Archived from the original on 24 December 2014. Retrieved 25 December 2014.
  5. ^ "Locations". Daiso Global. Archived from the original on 16 November 2015. Retrieved 7 March 2015.
  6. ^ "Locations". Daiso Global Profile. Archived from the original on 5 March 2015. Retrieved 7 March 2015.
  7. ^ "Daiso Store Locator". daiso.com. Archived from the original on 2015-11-16. Retrieved 2014-12-24.
  8. ^ "Daiso Store Locator Thailand". Daiso Thailand.
  9. ^ "Store Locator". daisome.com.
  10. ^ "Daiso USA Store Locator". Archived from the original on 2017-04-27. Retrieved 2016-12-13.
  11. ^ "Nossas Lojas" [Our Stores]. Daiso Japan Brasil (in Portuguese). Daiso Brasil Comércio e Importação Ltda. Retrieved 17 August 2019.
  12. ^ "DAISO Japan - New Zealand". Retrieved 20 October 2021.
  13. ^ "Daiso $2.80 Everything". OzBargain. Retrieved 25 December 2014.
  14. ^ Tanaka, Miya (2007-06-09). "Daiso 100-yen-style shops start to blossom in Mideast". Japan Times. ISSN 0447-5763. Retrieved 2019-11-04.
  15. ^ a b Patterson, Craig (April 11, 2021). "Japanese Retailer Daiso Expands into Canada with 1st Store". Retail Insider. Retrieved April 11, 2021.
  16. ^ "Daiso Cambodia". www.facebook.com. Archived from the original on 2019-11-04. Retrieved 2019-11-04.
  17. ^ "Daiso IL". daiso.co.il (in Hebrew). Retrieved 2019-11-04.
  18. ^ "DAISO (by AEON)". www.aeonretail.com.my.
  19. ^ "SST (by S & F Consulting Firm)". www.sfconsultingbd.com.
  20. ^ "Daiso S'pore items no longer S$2 from May 1, 2022, will charge 7% GST". 14 April 2022. Retrieved 15 April 2022.
  21. ^ "Get into "다이소 전국 매장찾기"".
  22. ^ "Shop Brand". Archived from the original on 2013-03-03. Retrieved 2013-04-06.
  23. ^ "한국 다이소아성산업 다케시마 후원과 무관". Archived from the original on 2014-10-24.
  24. ^ "로고 자료실 다이소".
  25. ^ Lee, Diane S. W. (May 12, 2022). "Discount chain Daiso to open 1st neighbor island store in Hilo". Honolulu Star-Advertiser.
  26. ^ "Daiso Japan to Open First East Coast Store in Flushing New York". Webwire. Retrieved 5 March 2019.
  27. ^ "Daiso opens doors to 1st Nevada store, much to delight of shoppers". Las Vegas Review-Journal. December 29, 2021.
  28. ^ "More than 160 Daiso products recalled - 9News". www.9news.com.au.

External links[edit]