Discovery Kids (Latin America)

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Discovery Kids
DiscoveryKidsLatin 2009.svg
Launched November 1, 1994
Owned by Discovery Communications
Picture format 480i (SDTV) 1080i (HDTV)
Slogan Aquí, en Discovery Kids (Latin America); Aqui, no Discovery Kids (Brazil); " Here, in Discovery Kids" (United States)
Country United States
Language Spanish/Portuguese (for Brazil)/English (SAP)
Broadcast area Latin America, USA and Brazil
Headquarters Miami, Florida
Sister channel(s) Discovery Turbo
Investigation Discovery
Discovery Home & Health
Website Discovery Kids Latin America
Discovery Kids Brazil
DirecTV (USA) 310
Dish Network (Mexico) 310
DirecTV (Latin America) 330
SKY México 303
Dish Network (USA) 319
NET TV (Brazil) 100 (SD)
600 (HD)
Time Warner Channel 359
AT&T U-Verse Channel 993
Sky Angel Channel 298
Streaming media
OneLink Communications Channel 60

Discovery Kids Latin America is a cable television channel owned by Discovery Communications and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature spokescharacters.

Since the original U.S. version's rebranding to "The Hub" (later the Hub Network and now Discovery Family) on October 10, 2010, this was the only Discovery Kids channel in the world, until March 4, 2012, when an Asian version was launched, followed by the Australian version by the late 2014.

The channel is divided on four feeds: Mexico, Argentina, the rest of Latin America, and a Portuguese feed for Brazil.


The channel started broadcasting on November 1, 1996. Originally its programming was aimed at older children and teens, airing shows such as Ghostwriter, Popular Mechanics for Kids, and Cyberkids.

In 2002, when Discovery Kids in United States was being launched as a programming block on NBC, the Latin American channel changed its programming to focus mainly on the pre-school audience. Programming for young children aired round-the-clock on weekdays, while series for teens aired only on weekends. This was due to low ratings on the non-preschool programming and hard competition with rival networks Cartoon Network (Latin America), Nickelodeon (Latin America) and Fox Kids Latin America (now known as Disney XD (Latin America)).

On January 13, 2003, the channel changed its programming to target mainly pre-schoolers and dropping all teen series completely, airing programs for young children round-the-clock seven days a week. On March 8, 2005, the channel introduced Doki, a dog who would become the official mascot of the channel. In 2008, Doki was accompanied by Mundi, a female anthropomorphic ladybug who serves as his best friend; the channel had previously introduced characters who are Doki's friends, including Gabi, Oto, Fico, and Anabella.

On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules.[1]

Another image renovation was adopted on April 15, 2013. This coincided with the premiere of the new series Doki: The Series. New bumpers and schedule changes were part of this rebranding.

In the U.S., it is available as a block on Discovery Familia, known as Discovery Kids en Español.





Live events[edit]

  • La Ronda de Discovery Kids: The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and make performings. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time.


See also[edit]