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Disney Channel (Southeast Asian TV channel)

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Disney Channel
Headquarters4 Loyang Ln #01-01/02 and #02-01/02., Singapore 508914
Programming
Language(s)English
Chinese
Japanese
Malay
Tamil
Indonesian
Thai
Vietnamese (subtitles)
Filipino (dubbed shows on TV5 Network Inc. until 2016)
Ownership
OwnerDisney Channels Worldwide
(Disney–ABC Television Group)
The Walt Disney Company Southeast Asia

Disney Channel Asia (formerly known as The Disney Channel from 1996 to 1997) is a basic cable and satellite television channel that broadcasts in Southeast Asia as the flagship property of owner Disney Channels Worldwide unit of the United States-based Disney–ABC Television Group and operated by The Walt Disney Company Southeast Asia. Most of its original programming is aimed at pre-teens and adolescents ages 10–16 while its Disney Junior programs are targeted at younger children ages 3–9, although certain programs are aimed at audiences of all ages. The channel's programming consists of original first-run television series, theatrically-released and original made-for-cable movies and select other third-party programming. Some countries do not carry the network, due to either a lack of capacity or government restrictions.

Profile

Disney Channel Asia was launched in January 2000 with a multi-language feed with an English main feed and dubbing and subtitling in Mandarin. The channel became available in Malaysia, Singapore, Brunei and the Philippines. On 1 June 2002, the channel was launched in the South Korea market with a Korean language feed.[1] Over the first six months of 2005, Disney Channel Asia along with sister channel Playhouse Disney (now Disney Junior) launched in Vietnam, Palau and Thailand. It finished off with a launch of both in Cambodia, its 11th market, with Cambodia Entertainment Production Co. Ltd. as distributor.[2]

Feeds

  • Asia: main feed available in Indonesia, Thailand, Papua New Guinea, Vietnam, Palau and Cambodia
  • Singapore: same schedule as Asia feed, plus new episodes of live-action shows and local advertisements
  • Malaysia: same schedule as the Asia feed, plus local advertisements; also available in Brunei
  • Philippines: same schedule as the Asia feed, plus new episodes of live-action shows and local advertisements; dubbed Disney shows to Tagalog from TV5 Network Inc. until 2016; a joint venture with Asian Cable Communications, Inc and Globe Telecom
  • Hong Kong: own schedule with local advertisements; separated from Asia feed on 2 April 2004. Broadcast in English and Cantonese.
  • Taiwan: own schedule with local advertisements; the first overseas feed of Disney Channel; began operations in March 1995;[2] broadcast in Taiwanese Mandarin

Programming

Current programming from Disney Channel and Disney XD

Acquired programming

Live action

Movie and specials block

Disney Junior on Disney Channel

Upcoming

Censorship

Some programming is edited due to local culture and mores to be acceptable to various audiences such as Muslim with removal of romantic plotlines, violence, profanity, and some suggestive dialogue. Some scenes with items that are inappropriate for children (such as wine) were pixelated.[citation needed]

Presentation

In September 1996, the Disney Channel in Asia's logo was a simplified Mickey Mouse head, with 'The Disney Channel' text on the bottom. Six idents for the 1995 logo were created by Lambie-Nairn. In February 1997, the channel dropped 'The' from its name, with a new splat logo, for the launch of Disney Channel France. In March 1997, Disney Channel France adopted the same logo and idents. In May 1999, Disney Channel refreshed its identity as it launched its new "Circles" logo, with symmetrical circles forming the iconic Mickey Mouse head shape. The new ident set was created in CGI animation, with various objects forming the Disney Channel logo. The new identity package was created by French graphic design company, GÉDÉON. According to GÉDÉON, the new logo is also described as an "experimental field for animation".[5] More than 30 illustrators, animators, graphic designers, directors, and motion graphic studios, such as Gamma Studios, Estructura7, Velvet mediendesign, and Pedall, collaborated with the project.[6]

When the new look was first launched, nine idents air on the same day. Some of the idents were also used by its sister channels, Playhouse Disney and Toon Disney.

  • On March 2000, Disney Channel in Asia, suggesting ideas on making logos for the channel.
  • On March 2003, Disney Channel adapted a new logo used by Disney Channel in US. The idents and bumpers were created by Razorfish and CA Square respectively.
  • On April 2011, Disney Channel adapted the new smartphone app logo from the US.
  • On July 2013, Disney Channel began airing advertisement breaks, meaning some shows would be around half an hour long or more, as opposed to previously 25 minutes.
  • On 1 August 2014, Disney Channel adapted the current DC Germany logo, similar to Disney Channel US and on-air graphics.

Logos

When launched in 1996, Disney Channel used the same logo as United States and the same idents as the United Kingdom. In 1997, Disney Channel dropped the word "The" from the network's name, and used a new splat logo using the red and blue colors and shaped objects to form the logo. In 1999, Disney Channel launched a new logo with simple circles forming the Mickey Mouse head including two red splats and a blue splat, three raindrops, three pumpkins, two orange mini-discs and a blue disc, and two yellow circles and an orange one. The splat logo (from 1997) is still in use. New idents were created in CGI, designed by GEDEON. Other design companies such as Gamma Studos Pedall and Estructura7 also shared a project. In 2003, Disney Channel launched the same logo as Disney Channel US that was used in 2002 created by CA Square. Disney Channel launched a smartphone app logo in early August 2011 but was used rarely until 8 locations of 2011. This logo was launched in the United States in August 2011.

On 1 August 2014, Disney Channel unveiled a new logo and on-air imaging design; first introduced in January 2014 by the then-new, free-to-air Disney Channel service in Germany and similar to the sister network, Disney Channel U.S., the new logo replaces the boxed design of the previous logo with a more compact wordmark, and incorporates the Mickey Mouse imagery as the dot of the "I" within the Disney script. Designed in collaboration with Disney Channel's U.S. and European operations and the design agencies Royale and BDA, the overall presentation package was designed so that the network could maintain its iconic "wand" idents (where stars of the network's programs either dotted the "I" with a wand or drew out the ears element), and allow such IDs made for the channel's previous on-air imaging to be adapted for use with the new logo – especially in markets where "new" episodes of older Disney Channel programs that had concluded their U.S. run were still premiering.[7]

See also

References

  1. ^ Godfrey, Leigh (30 May 2002). "Disney Channel Asia Launches In Korea". Animation World Network. Retrieved 8 March 2014.
  2. ^ a b "Disney launches two channels in Cambodia". Indiantelevision.com. Mumbai. 20 June 2005. Retrieved 26 February 2014.
  3. ^ Bungalon, Kier Ariel (26 December 2015). "Disney Asia - 2016 Promo". YouTube. Retrieved 8 January 2016.
  4. ^ Bungalon, Kier Ariel (26 December 2015). "Disney Asia - 2016 Promo". YouTube. Retrieved 8 January 2016.
  5. ^ "GEDEON Broadcast design company".
  6. ^ "Disney Channel UK's autumn schedule will launch on 1 September with a new graphics package created by French production company Gedeon. The idents, set to roll out to other parts of".
  7. ^ Sam Theilman (22 May 2014). "Here Is Your First Look at the New Disney Channel Logo". Adweek. Retrieved 23 May 2014.