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Draft:Joyride Sweets

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Joyrides Sweets
Company typePrivate
IndustryFood processing
Founded
  • Project 7: 2008; 16 years ago (2008)
  • Joyride Sweets: 2022; 2 years ago (2022)
Founder
  • Tyler Merrick
Headquarters
United States
Key people
  • Tyler Merrick (CEO)
  • Ryan Trahan (Co-owner)
ProductsGummies
OwnerTyler Merrick
Websitejoyridesweets.com

Joyride Sweets (stylized as JOYRIDE and Joyride Uncommon Candy, previously Project 7[1]) is a gummy candy brand founded by Tyler Merrick in 2008 and co-owned by YouTuber Ryan Trahan.[2]

History[edit]

In 2008, entrepreneur Tyler Merrick founded Project 7, a company that specialized in chewing gum and gummy candy. Merrick aimed for the company to be philanthropic, supporting causes such as anti-bullying, anti-homophobia, water purification initiatives, and tree planting.[3][1]

In 2022, Merrick rebranded the company as Joyride Sweets to focus on low-carbohydrate candy.[1]

In January 2024, YouTuber Ryan Trahan uploaded a video titled “My last video,”[4] where he announced his role as Co-Owner and Chief Creative Officer at Joyride Sweets. Alongside Merrick, Trahan contributes to the creation of non-GMO, vegan, low-carbohydrate, fibrous candy.[1][5]

Products[edit]

  • Cherry Berry Ropes
  • Sour Watermelon Wedges
  • Sour Strawberry Rope Bites
  • Classic Strawberry Twists[6]

References[edit]

  1. ^ a b c d Wescott, Adam (27 February 2024). "Ryan Trahan Leaves Sour New Taste In Audience Mouth". Forbes. Retrieved 18 May 2024.
  2. ^ "our story — JOYRIDE". joyridesweets.com. Retrieved 18 May 2024.
  3. ^ Feldman, Amy (12 July 2017). "How Project 7's Tyler Merrick Channeled His Inner Willy Wonka To Turn Around His Gum Startup". Forbes. Retrieved 18 May 2024.
  4. ^ Trahan, Ryan (13 February 2024). "My last video - YouTube". YouTube. Retrieved 18 May 2024.
  5. ^ "YouTube Sensation Ryan Trahan Takes a Sweet Turn as JOYRIDE's Chief Creative Officer Launching First-of-its-Kind Sour Strips and Viral Social-First Ad Campaign". PR Newswire. JOYRIDE. 15 February 2024. Retrieved 18 May 2024.
  6. ^ "Launch Pack 2 - JOYRIDE". joyridesweets.com. Retrieved 18 May 2024.