Dun & Bradstreet

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Dun & Bradstreet
Traded as NYSEDNB
S&P 500 Component
Industry Business services
Founded New York City, New York 1841
Headquarters Short Hills, New Jersey, U.S.
Key people
Robert Carrigan, Chairman & CEO
Products Business information, information technology, services, research, software
  • Decrease US$ 1,655.2 million (2013) [1]
  • Decrease US$ 1,663.0 million (2012) [1]
  • Increase US$ 437.1 million (2013) [1]
  • Increase US$ 432.1 million (2012) [1]
  • Decrease US$ 258.5 million (2013) [1]
  • Increase US$ 295.5 million (2012) [1]
Total assets
  • Decrease US$ 1,890.3 million (2013) [2]
  • Increase US$ 1,991.8 million (2012) [1]
Total equity
  • Decrease US$ -1,042.3 million (2013) [2]
  • Decrease US$ -1,014.3 million (2012) [2]
Number of employees
4,600 (2012)[3]
Website www.dnb.com

Dun & Bradstreet, Inc. (NYSEDNB) is an American business services company headquartered in Short Hills, a community in Millburn, New Jersey, US[4] that provides commercial data to businesses on credit history, business-to-business sales and marketing, counterparty risk exposure, supply chain management, lead scoring and social identity matching.[5] Often referred to as D&B, the company’s database contains information on more than 235 million companies across 200 countries worldwide.[3] Dun & Bradstreet has been listed on the Fortune 500 and was one of the first companies to be publicly traded on the New York Stock Exchange.[6][7]



Dun & Bradstreet traces its history back to July 20, 1841, with the formation of The Mercantile Agency in New York City by Lewis Tappan, later called R.G. Dun & Company.[8] Recognizing the need for a centralized credit reporting system, Tappan formed the company to create a network of correspondents who would provide reliable, objective credit information to subscribers.[9] As an advocate for civil rights, Tappan used his abolitionist connections to expand and update the company’s credit information.[10] In spite of accusations for invading personal privacy, by 1844 the Mercantile Agency had over 280 clients. The agency continued to expand allowing offices to open in Boston, Philadelphia, and Baltimore. By 1849, Tappan retired, allowing Benjamin Douglass to take over the booming business.

In 1859, Douglass transferred the company over to Robert Graham Dun, who immediately changed the firm’s name to R.G. Dun & Company.[11] Over the next 40 years, Graham Dun continued to expand the business across international boundaries.


In 1933, Dun merged with competitor, John M. Bradstreet to form today's Dun & Bradstreet.[12] The merger was engineered by Dun's CEO Arthur Whiteside.[13] Whiteside's successor, J. Wilson Newman, worked to increase Dun's range of products and services and expanded dramatically during the 1960s by engineering ways to apply new technologies to evolving operations.[13] The Data Universal Numbering System (DUNS) was invented in 1962.[14] In 1996 the company tri-vested creating three entities D&B Companies, Nielsen and the Cognizant Corporation. Cognizant Corporation included Nielsen TV Ratings, Gartner Group, Clarke-O'Neill, Erisco and several other lesser known entities. In 1999 Cognizant Corporation spun off Nielsen TV Ratings and shortly thereafter divested all its holdings emerging as IMS Health. IMS Health continued to hold its prize incubator company that is today known as Cognizant Corporation. ACNielsen (1996),[15] Cognizant Technology Solutions (1996),[16] and Moody's (1999)[17]


On February 5, 2003, Dun & Bradstreet restated prior period results to correct timing errors in the recognition of some of the revenue associated with 14 of the Company's 200+ products, after a review of its revenue recognition from 1997 through 2002.[18] In August 2010, Dun & Bradstreet spun off and sold their credit monitoring and management business to a newly formed company, Dun & Bradstreet Credibility Corp.[19] In 2012, Dun & Bradstreet acquired AllBusiness.com.[20]


Dun & Bradstreet maintains a database of over 240 million companies globally[3] and over 100 million professional contact names using a variety of sources including public records, trade references, telco providers, telephone interviews, print, digital and trade publications, among others.[21] The company derives revenues through subscriptions as well as pay-per-business report, and to a smaller extent, third-party licensing agreements. Additional revenue is derived from business subsidiaries including Hoover's.[22]

Products and services[edit]

Dun & Bradstreet products and services fall under three main categories: finance solutions (credit and risk management), operations solutions (supply chain management) and sales and marketing solutions (Hoover's, lead generation, API-integrated corporate, social media and third-party information and DaaS tools).[5][23]

Risk management products include the Business Information Report, Comprehensive Report, D&B Direct and the DNBi platform, often offered to listed participants as a way to improve their rating. These solutions provide current and historical business information primarily used for third party marketing.[24]

Sales and marketing products such as the DUNS Market Identifier database, Optimizer, D&B 360 and D&B Professional Contacts provide sales and marketing professionals with business data for both prospecting and CRM activity. In the DNBi platform customers can view ECF reports, decision based on data, view alerts.[25][26]

Dun & Bradstreet also owns the business research corporation Hoover's.[27]

International branches[edit]

Dun & Bradstreet has offices in five continents – North and South America, Australia - (In Australia, Dun & Bradstreet are one of 2 major credit reporting agencies), Asia and Europe.[28] The company has had offices in Australia since 1887, Mexico since 1896, New Zealand since 1903, Argentina since 1911, Venezuela since 1920, Brazil since 1933 and Peru since 1981. The company’s core office locations are in the US and Canada, Ireland, the UK, the Netherlands, Taiwan, China, Hong Kong, Philippines, Brazil and Australia.[21][29] It has several offices in India as well, with its head office in Mumbai.[30]


Competitors to Dun & Bradstreet include:


Dun & Bradstreet's Executives

Chairman & Chief Executive Officer: Robert Carrigan

President & Chief Operating Officer: Joshua Peirez

Chief Content & Technology Officer: Curtis Brown

Chief Marketing Officer: Rishi Dave

Chief Legal Officer: Christie Hill

Chief Data Scientist: Anthony Scriffignano

Chief Financial Officer: Richard Veldran

Chief People Officer: Roslynn Williams


  1. ^ a b c d e f g "DUN & BRADSTREET CORP/NW 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 28, 2014. 
  2. ^ a b c "DUN & BRADSTREET CORP/NW 2014 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. May 7, 2014. 
  3. ^ a b c "Dun & Bradstreet Corp/NW - Form 10-K - February 28, 2013" (PDF). secdatabase.com. Retrieved 2013-03-29. 
  4. ^ "About Us." Dun & Bradstreet. Retrieved on October 1, 2012. "HQ info: 103 John F. Kennedy Parkway Short Hills, NJ 07078"
  5. ^ a b "Profile - Dun & Bradstreet Corp.". Yahoo! Finance. Retrieved September 12, 2014. 
  6. ^ "Dun & Bradstreet". Fortune. 2006. 
  7. ^ "Public companies 100 years old or more" (PDF). USA Today. Retrieved September 13, 2014. 
  8. ^ "R.G. Dun & Co. / Dun & Bradstreet Collections". Harvard Business School. Retrieved September 12, 2014. 
  9. ^ "History of the Dun & Bradstreet Corporation- Funding Universe". Funding Universe. Retrieved June 22, 2015. 
  10. ^ "Who Made America? Innovators Lewis Tappan". PBS. Retrieved June 22, 2015. 
  11. ^ "Dun & Bradstreet: This Month in Business History". Library of Congress. Retrieved June 22, 2015. 
  12. ^ Hightower, Michael J. (2013). Banking in Oklahoma Before Statehood. University of Oklahoma Press. p. 345. ISBN 9780806150260. Retrieved September 12, 2014. 
  13. ^ a b "Dun and Bradstreet Company History". dnb.com. Retrieved 8 December 2015. 
  14. ^ "Frequently Asked Questions for D-U-N-S Number and SAM Registration". United States Department of Agriculture. Retrieved September 12, 2014. 
  15. ^ Veronica Anderson (January 15, 1996). "Nielsen Exits D&B A Weakened Brand;Spinoff Alone Will Not Solve Unit's Problems". Crain's Chicago Business. 
  16. ^ "Cognizant Technology Solutions Corporation History". Funding Universe. 2004. 
  17. ^ Kenneth N. Gilpin (December 16, 1999). "Dun & Bradstreet Will Spin Off Moody's". The New York Times. 
  18. ^ "D&B Restated Prior Period Results". dnb.com. 
  19. ^ "Dun & Bradstreet Credibility Corp. Announces $100M Strategic Acquisition; Company Secures $100M of Additional Financing". MarketWire. July 29, 2010. 
  20. ^ Nicole, Kristen (December 4, 2007). "Dun & Bradstreet Acquires AllBusiness.com for $55M". Mashable. 
  21. ^ a b "Dun & Bradstreet Corp". Bloomberg Businessweek. September 16, 2014. 
  22. ^ "Summary - DNB Financial Corp. (DNBF)". Yahoo Finance. September 16, 2014. 
  23. ^ "Company Overview of Hoover's, Inc.". Bloomberg Businessweek. September 16, 2014. 
  24. ^ "D&B Direct for Sales & Marketing". Dun & Bradstreet. Retrieved September 16, 2014. 
  25. ^ Larence, Eileen R. (2011). ACORN: Federal Funding and Monitoring. DIANE Publishing. p. 49. ISBN 9781437987560. Retrieved September 17, 2014. 
  26. ^ "D&B Launches D&B360TM, Expanding Data Leadership into Data-as-a-Service Solutions". Business Wire. September 14, 2010. 
  27. ^ Anupreeta Das (July 31, 2012). "Dun & Bradstreet Explores Sale". The Wall Street Journal. 
  28. ^ "Global Customer Service Centers". Dun & Bradstreet. Retrieved September 18, 2014. 
  29. ^ "D&B Worldwide Network". Dun & Bradstreet. Retrieved September 18, 2014. 
  30. ^ "Dun & Bradstreet Australia - Company profile". Retrieved 2011-08-07. 
  31. ^ a b Cross, Christopher. "Small Business: How Do I Get a Credit Report for My Company?". Houston Chronicle. Retrieved August 27, 2016. 
  32. ^ a b Huebsch, Russell. "Small Business: Do Businesses Have a Credit Score?". Houston Chronicle. Retrieved August 27, 2016. 
  33. ^ Experian & GrowBizMedia. Business Credit: What You Don’t Know Can Hurt You Experian (PDF). 

External links[edit]