No Mercy (2004)
was a professional wrestling pay-per-view
(PPV) event produced by World Wrestling Entertainment
(WWE), which took place on October 3, 2004 at the Continental Airlines Arena
in East Rutherford
, New Jersey
. It was the fifth annual No Mercy
event, and featured eight professional wrestling matches on the event's card
. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE's script writers
. The event starred wrestlers
from the SmackDown!
brand: a storyline expansion
of the promotion where employees are assigned to a wrestling brand under the WWE banner.
The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. WWE Champion John "Bradshaw" Layfield (JBL) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, John Cena defeated Booker T to win the WWE United States Championship, and The Big Show defeated Kurt Angle.
No Mercy grossed over $700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year. The professional wrestling section of the Canadian Online Explorer website rated the entire event a 5 out 10 stars, describing the event as, "an absolutely terrible" pay-per-view event.