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ETV+ logo.png
Launched28 September 2015
Owned byERR
Picture formatStandard definition/1080i
Audience share0.8% Decrease (October 2017 (2017-10), )
Broadcast areaEstonia
HeadquartersTallinn, Estonia
Sister channel(s)ETV, ETV2

ETV+ is an Russian language free-to-air television channel operated by the Estonian Public Broadcasting. It was launched on 28 September 2015. The channel is aimed at the Estonia's Russian-speaking minority airing both news and entertainment shows.[1]

Despite the wide range of shows and a lot of original production the channel has been struggling with low viewer numbers regularly covering under 1% of its target audience's television consumption.[2]

The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel. According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".[3]


  1. ^ (, Deutsche Welle. "Estonia launches own Russian-language TV channel - DW - 28.09.2015". DW.COM.
  2. ^ "GRAAFIK ETV+ võitleb venekeelsete kanalite vaadatavuses eelviimase koha eest, ERR-i juht tõdeb nigelat olukorda". Delfi. Retrieved 6 December 2018.
  3. ^ "ERR's new Russian-language TV channel will be called ETV+". ERR. 20 April 2015. Retrieved 20 April 2015.

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