|Launched||28 September 2015|
|Picture format||Standard definition/1080i|
|Audience share||0.8% (October 2017, )|
|Sister channel(s)||ETV, ETV2|
ETV+ is an Russian language free-to-air television channel operated by the Estonian Public Broadcasting. It was launched on 28 September 2015. The channel is aimed at the Estonia's Russian-speaking minority airing both news and entertainment shows.
Despite the wide range of shows and a lot of original production the channel has been struggling with low viewer numbers regularly covering under 1% of its target audience's television consumption.
The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel. According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".
- (www.dw.com), Deutsche Welle. "Estonia launches own Russian-language TV channel - DW - 28.09.2015". DW.COM.
- "GRAAFIK ETV+ võitleb venekeelsete kanalite vaadatavuses eelviimase koha eest, ERR-i juht tõdeb nigelat olukorda". Delfi. Retrieved 6 December 2018.
- "ERR's new Russian-language TV channel will be called ETV+". ERR. 20 April 2015. Retrieved 20 April 2015.
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