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Go South Coast

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Go South Coast
ParentGo-Ahead Group
Founded2005; 19 years ago (2005)
Service areaDorset
Isle of Wight
Service typeBus & coach services
Fleet850 [2]
Annual ridership46 million (June 2014)[2]
Chief executiveAndrew Wickham
Websitegosouthcoast.co.uk Edit this at Wikidata

Go South Coast[3] is a bus operator on the south coast of England. It is a subsidiary of the Go-Ahead Group. All services under the company come under its operating certificate, however the buses run under a multitude of brands.[4]


Wilts & Dorset Scania OmniCity in Salisbury in July 2009
Bluestar Mercedes-Benz Citaro in Southampton in August 2008
Southern Vectis Plaxton President bodied Volvo B7TL in Newport in August 2008

In August 2003 the Go-Ahead Group purchased the business of Wilts & Dorset, including its Damory Coaches and Tourist Group subsidiaries,[5] followed in July 2005 by Southern Vectis including its Solent Blue Line subsidiary.[6] In February 2006 Wilts & Dorset purchased bus refurbishment company Hants & Dorset Trim.[7]

Later in 2006, Go-Ahead consolidated the management of its south coast operations under Go South Coast in Poole.

In October 2006 Marchwood Motorways was purchased, with it being integrated into Bluestar.[8][9]

Thamesdown Transport was purchased from Swindon Borough Council in February 2017.[10]


All public bus services come under local brands, which have distinct liveries. These are:

The company also has three coach brands:[11]

  • Excelsior Coaches – Bournemouth, offering private coach hire, school services and tours
  • Damory Coaches – school buses and services in central East Dorset
  • Tourist Group – Dorset and Wiltshire, providing services to schools in Wiltshire.

Finally, the company has a bus refurbishment and repair shop, called 'Hants and Dorset Trim'. The company is based in Eastleigh.


As at May 2023, Go South Coast operated over 850 buses and coaches from thirteen depots.[2]


  1. ^ "Swindon's Bus Company X76 timetable".
  2. ^ a b c "About Go South Coast". Go South Coast.
  3. ^ Companies House extract: Company no 3949597 – Go South Coast Limited formerly Southern Vectis Transport Limited
  4. ^ "Go South Coast" Buses issue 714 September 2014 page 72
  5. ^ Bus buy for Go-Ahead The Guardian 12 August 2003
  6. ^ Recommended Cash Offer for Southern Vectis plc Archived 15 October 2013 at the Wayback Machine Go-Ahead Group 11 July 2005
  7. ^ Acquisition of Hants & Dorset Tram Limited Archived 2 November 2013 at the Wayback Machine Go-Ahead Group 6 February 2006
  8. ^ Acquisition of Marchwood Buses Archived 15 October 2013 at the Wayback Machine Go-Ahead Group 24 October 2006
  9. ^ Go-Ahead purchases Marchwood Motorways Archived 6 November 2007 at the Wayback Machine busandcoach.com 26 October 2006
  10. ^ "Swindon council sells loss-making Thamesdown Transport bus firm". BBC News: Wiltshire. 3 February 2017. Retrieved 23 April 2017.
  11. ^ "Excelsior Coaches". Retrieved 13 May 2021.

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