Goat Farm Arts Center

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Goat Farm Arts Center
Goat farm-005.JPG
Goat Farm Arts Center, Nov. 2011
Location West Midtown, Atlanta, GA, USA
Coordinates 33°47′10″N 84°24′58″W / 33.786228°N 84.416226°W / 33.786228; -84.416226Coordinates: 33°47′10″N 84°24′58″W / 33.786228°N 84.416226°W / 33.786228; -84.416226
Area 12 acres (4.9 ha)
Built 1880s
Architectural style American Movement
NRHP Reference # 79000726[1]
Added to NRHP September 10, 1979

The Goat Farm Arts Center is a hybrid project that assembles art, performance, science, design, and technology entities in developments that simultaneously operate as centers for contemporary art and performance. The center is housed in a 19th-century complex of industrial buildings and contains the studio space for over 450 artists, performers, designers, researchers, creative entities and small tech start-ups. The Goat Farm hosts classical and contemporary music concerts, traditional and experimental theatrical performances, film screenings, contemporary dance performances, art exhibitions, workshops, seminars and panel discussions. It is also home to resident performance companies gloATL, Saiah, The Collective Project and Theatre du Reve. The Center houses two Artist-in-Residence programs through affiliate organizations, The Creatives Project and Mint Gallery.[2]


It was built during the 1880s, opened in 1889, and expanded in various phases through the early 1930s. It was Edward Van Winkle's third complex in Atlanta - a previous one was located in today's Luckie Marietta district. By 1898, the site specialized in cotton-related machinery, and won awards at international expositions and state fairs. In 1912, the Murray Company of Texas bought out Van Winkle and the site became known as "Murray's Mill." During World War II, the complex produced ammunition and mortars.

In the early 1970s Robert Haywood bought the site and sculptors, musicians, painters and photographers set up studios there. For a time in the early 2000s space was rented to antique dealers as "The Shops at Murray Mill",[3][4] but the antique mall never took off. The site remained unused for many years.

A Goat Farm performance

On July 15, 2010, the property was sold for a reported $7 million[5] to Hallister Development, specialists in renovating historic properties. Hallister stated that it planned to preserve and boost the property as an arts-friendly community.[6] In 2008, as an alternate back up plan, Hallister Development filed a "Developments of Regional Impact" application with the Georgia Regional Transportation Authority for a project containing 426 residential units at the location, to contain 96,000 square feet (8,900 m2) of office and 96,000 square feet (8,900 m2) of retail.[2]

Hallister Development ultimately chose not to pursue redevelopment of the site into a residential/commercial complex. In 2009, Hallister made the decision to develop the site into a Center for the Visual and Performing Arts containing performance and exhibition halls, a cafe/library, an on-site organic farm, an education center, a 5000 square foot space dedicated to contemporary dance, and creative studios for artists.[2]

In 2010, it was used for filming in the episode "Vatos" of The Walking Dead.[7] In 2012, it was used for The Hunger Games: Catching Fire filming.[8]


The Goat Farm primarily explores experimental and innovative works. The Arts Center is a for-profit arts model and does not operate on public funding, donations or grants. Its non-traditional rustic auditoriums are Goodson Yard, The Rodriguez Room, The Warhorse and three exterior venues - The Village Green, Warhorse Court and The Dovetail. Ballet and contemporary dance classes are offered through resident dance troupe gloATL. Its education and career development platform, Stimulus Diffusion, connects creatives to a wide variety of educational initiatives in Atlanta. The Goat Farm Arts Center provides its performance and exhibition halls to artists through a curatorial process in which those who wish to use the space submit a proposal. Once an idea is selected, the Goat Farm invests in and works with the artists and/or performance groups to actualize the concept. All of the selected artists receive The Goat Farm's AIP (Arts Investment Package), which includes financial assistance, direct funding, production assistance, marketing assistance and rehearsal, performance, exhibition or classroom space.



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