Green Monday

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This article is about the unofficial shopping holiday. For the Eastern Orthodox movable feast, see Clean Monday. For Green Monday in general, see Green Monday (disambiguation).
Green Monday
Celebrations Shopping / Consumerism
Date Second Monday in December
2014 date December 8  (2014-12-08)
2015 date December 14  (2015-12-14)
2016 date December 12  (2016-12-12)
2017 date December 11  (2017-12-11)
Frequency annual
Related to Christmas

Green Monday is an online retail industry term similar to Cyber Monday. The term was coined[1] by eBay to describe its best sales day in December,[2][3] usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the Monday with at least 10 days prior to Christmas. In 2009, $854 million was spent online in the US on Green Monday,[4] with sales in 2011 reaching $1.133 billion.[5] In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.[6]

In 2014, Green Monday online sales grossed a record $1.6 billion, albeit still lower than Cyber Monday's $2.68 billion during the same year.[citation needed]

References[edit]

  1. ^ "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" (Press release). San Jose, California: eBay. 2 December 2008. Archived from the original on 4 January 2011. 
  2. ^ Perez, Juan Carlos (24 December 2007), "ComScore: Last Week Saw Strong Online Shopping", PC World (IDG News Service) 
  3. ^ "Have you heard of “Green Monday”?". WHEC. 8 December 2014. Retrieved 8 December 2014. 
  4. ^ "Green Tuesday Reaches Record $913 Million in Online Spending", comscore.com, December 2009.
  5. ^ Hargrove, Kelli."Online Retail Spending up 14% For Q4", Transworld Business, 8 February 2012.
  6. ^ TheStreet.com "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" December 2013