|Directed by||Charlie Schmidt|
|June 7, 2007|
Keyboard Cat is a video-based internet meme. Its original form was a video originally made in 1984 by Charlie Schmidt of his cat Fatso seemingly playing a piano (though manipulated by Schmidt off-camera) to a cheery tune. While Schmidt had uploaded the video himself to YouTube in 2007, Brad O'Farrell, with Schmidt's permission, appended the video to the end of a blooper video uploaded in 2009 as if to have the cat "play" the person offstage after the gaffe as they had done in Vaudeville. The idea of this quickly expanded on the Internet by numerous other users, typically under the name "Play Him Off, Keyboard Cat", and became a meme.
Though Fatso had died in 1987, Schmidt had since adopted two other cats to become the new "Keyboard Cat" and providing video footage to be used for the meme: Bento until his death in 2018, and the current Keyboard Cat, Skinny.
The various Keyboard Cats have been owned by Charlie Schmidt of Spokane, Washington, United States, who has owned numerous cats. The first such video, created by Schmidt in 1984, featured Fatso, a female cat that lived from 1978 to 1987. Schmidt had made the VHS video from 1984 of Fatso wearing an infant's blue tee-shirt and "playing" an upbeat rhythm on an electronic keyboard. Off-screen, Schmidt was manipulating Fatso's paws as to appear to be playing the piano, with the shirt used to cover his hands doing this. Schmidt had only made the video out of boredom. Well after Fatso's death, Schmidt digitized and posted the video to YouTube under the title "charlie schmidt's "cool cat"" in June 2007. Schmidt later changed the title to "Charlie Schmidt's Keyboard Cat (THE ORIGINAL)" as the meme began to spread. By 2018, this video had received over 50 million views.
Brad O'Farrell, who was the syndication manager of the video website My Damn Channel, obtained Schmidt's permission to reuse the footage, appending it to the end of a blooper video to "play" that person offstage after the mistake or gaffe in a similar manner as getting the hook in the days of vaudeville. The appending of Schmidt's video to other blooper and other viral videos became popular, with such videos usually accompanied with the title Play Him Off, Keyboard Cat or a variant. "Keyboard Cat" was ranked No. 2 on Current TV's list of 50 Greatest Viral Videos.
The first such "Keyboard Cat" video, entitled "Play Him Off, Keyboard Cat", was created by Brad O'Farrell, the syndication manager of the video website My Damn Channel. O'Farrell both secured Schmidt's permission to use footage and asked Schmidt to allow anyone to use the footage with or without permission. O'Farrell used the footage by appending it to the end of a video of a person in a wheelchair falling awkwardly off an escalator, with the appended Fatso footage appearing to "play" that person offstage in a similar manner as getting the hook in the days of vaudeville. O'Farrell had posted his video in February 2009, though this video had been removed from YouTube due to reported copyright violations.
O'Farrell used his connections on YouTube to help promote the video to be featured on the front page of YouTube, which caused other users to create similar videos based on "epic fail" videos already posted on YouTube, all appended with the Fatso footage and typically named in the same fashion. By May 2009, at least 200 videos had been created. The meme received boosts from media attention in May 2009 which included coverage in press outlets like the Associated Press, a tweet made by Ashton Kutcher to his one million followers, and by a reference on The Daily Show with Jon Stewart during a "toss" with Stephen Colbert.
Keyboard Cat references grew in the media throughout 2009, fully establishing it as a meme. At the 2009 MTV Movie Awards, Andy Samberg's opening monologue suggested that award winners whose speech went on too long would be played off by Keyboard Cat. Kato Kaelin also spoofed Keyboard Cat in a segment of Tosh.0 entitled "Keyboard Kato" in the series first episode. During Weezer's 2009 summer tour with Blink-182, Keyboard Cat would play the band off every night at the end of their set. The Nintendo DS game Scribblenauts was unveiled at E3 2009; the game has the player write out objects to summon to solve puzzles, one such being "Keyboard Cat", which helped to draw attention to the title due to the timeliness of the meme.
With the popularity of Keyboard Cat, Schmidt adopted a male cat Bento, which was similar in appearance to Fatso and became "Keyboard Cat 2.0". Schmidt announced the new Keyboard Cat with a new video of Bento "performing" as Fatso had done, called "Keyboard Cat REINCARNATED!" in March 2010. This video went to be used in a similar manner as the previous Keyboard Cat video.
Bento died in March 2018, and received numerous tributes from the Internet. Schmidt at the time was not sure if he would bring another Keyboard Cat to the Internet. Schmidt announced in March 2019 that he had found his "Keyboard Cat 3.0" in Skinny, a male cat he had adopted in 2010, and featured Skinny in a new YouTube video.
In April 2020, the original channel where the video was uploaded from was terminated after getting hacked by a Cryptocurrency business group. The channel was later reinstated, but all videos that were uploaded onto the channel have not been reinstated.
An easter egg in Activision Blizzard's announcement for World of Warcraft: Cataclysm reveals the game's antagonist, Deathwing, playing a keyboard with the text "Keyboard Cataclysm: Play 'em Off, Deathwing". A teaser video from Ubisoft for its video game Splinter Cell: Conviction, entitled "Play Him Off, Keyboard Sam" parodies the Keyboard Cat theme. The Xbox Live Arcade remake of Earthworm Jim includes additional content, including one boss character inspired by Keyboard Cat.
The Keyboard Cat meme has been integrated into other memes. An 8-bit version of both the cat and the song have been created. Online clothing vendor Threadless sells a "Three Keyboard Cat Moon" T-shirt based on the infamous Three Wolf Moon design; the shirt design was one of the most popular that the company has had, and they have had difficulties in meeting the demand for the shirt. The shirt appeared in a television ad for the release of the PlayStation 3 Slim game console. G4TV's Attack of the Show held a "Great American Keyboard Cat Competition" to give viewers a chance to create their own Keyboard Cat-inspired art, with over one hundred pieces submitted. Several of the top works from this were given to the charity Kitten Rescue to be auctioned off through eBay. The MLB AL East Champion Tampa Bay Rays used a variation known as "Rays Keyboard Kitty" (they also had one called "DJ Kitty") to rouse the crowd during its late season run, using a similar cat in Rays gear in several segments. On April 1, 2011, YouTube released a video showing the "Top 5 Viral Pictures of 1911", including a parody of Keyboard Cat titled "Flugelhorn Feline".
There are also a number of videos in which other music has been substituted in for the original song. For example, at the height of the popularity of the podcast Serial, a YouTube video was released that showed Keyboard Cat "playing" the Serial theme song.
In one example, Keyboard Cat was appended to the end of a segment of Desperate Lives (1982), a made-for-TV movie starring Helen Hunt showing the effects of drug use (with Keyboard Cat starting after Hunt's character falls out a window and suffers from overdosing); after the video, the submitter then superimposed Keyboard Cat in the music video for Hall & Oates' "You Make My Dreams". The music video segment has been jokingly called by some the "greatest music video ever." While the video still exists at YouTube, copyright issues with Warner Music Group have forced YouTube to disable the audio. The move has alerted groups concerned about copyrights and the remix culture to warn about potential limitation of creative expression through such actions.
Appearances in other media
In addition to the cats' use in the memes, the various Keyboard Cats have appeared in other media outlets, typically referencing the meme.
On June 21, 2011, Schmidt filed a lawsuit in Seattle Federal Court against Threadless for their 2009 line of Three Keyboard Cat Moon T-shirts, a send up of the then popular Three Wolf Moon meme, due to copyright infringement. Threadless counter-claimed by stating that Schmidt's copyright claim was not approved until September 22, 2010, more than a year after the production of the T-shirts, and that Schmidt had lost his copyright when he asked people to submit videos that paid tribute to Fatso. As of May 2013[update], this lawsuit has been settled.
In May 2013, Schmidt and Christopher Torres, the creator of Nyan Cat, jointly sued 5th Cell and Warner Bros. for copyright infringement and trademark infringement over the appearance of these characters without permission in the Scribblenauts series of video games. Torres and Schmidt have both registered copyrights on their characters and have pending trademark applications on the names. Meme manager Ben Lashes manages them and Grumpy Cat, Scumbag Steve and Ridiculously Photogenic Guy. The suit was settled in September 2013, with Torres and Schmidt being paid for the use of the characters.
- "'Internet review: Play Him Off, Keyboard Cat'". guardian.co.uk. 2009-05-16. Retrieved 2011-02-03.
- Chou, Allyson (March 20, 2018). "Feline phenom: Bento the Keyboard Cat dies at age 9. Condolences pour in". The Washington Post. Retrieved February 19, 2020.
- "Charlie Schmidt's Keyboard Cat! - THE ORIGINAL!". YouTube. 2007-06-07. Retrieved 2014-07-21.
- Coyle, Jake (2009-05-22). "'Keyboard Cat' Phenomenon Spreads on Web, TV". ABC News. Retrieved 2009-08-03.
- "50 Greatest Viral Videos". Current TV. 27 October 2009. Archived from the original on 2011-06-15. Retrieved 15 March 2010.
- "Keyboard Cat Becomes Web Sensation". AOL News. 2009-05-08. Archived from the original on 10 May 2009. Retrieved 2009-05-08.
- Lyons, Margaret (2009-05-08). "Play him off, Keyboard Cat! And other fun videos from the week that was". Entertainment Weekly. Archived from the original on 2009-05-14. Retrieved 2009-05-08.
- Suddath, Claire (2009-05-11). "Play Him Off, Keyboard Cat". Time. Retrieved 2009-05-17.
- Milian, Mark (2009-05-15). "Social Status: The guy who spread Keyboard Cat fever". Los Angeles Times. Retrieved 2009-05-17.
- Barnett, Lindsay (2009-07-16). "Keyboard Cat falls victim to copyright law". The Los Angeles Times. Retrieved 2009-07-19.
- Coyle, Jake (2009-05-22). "'Keyboard Cat' Phenomenon Spreads on Web, TV". Associated Press. Retrieved 2009-08-03 – via ABC News.
- Milian, Mark (May 15, 2009). "Social Status: The guy who spread Keyboard Cat fever". The Los Angeles Times. Retrieved February 19, 2020.
- Pasternack, Alex (February 20, 2013). "Video: How Keyboard Cat Failed Its Way to Internet Fame". Vice. Retrieved February 19, 2020.
- "Daily/Colbert - Keyboard Cat". Comedy Central. 2009-05-18. Retrieved 2019-04-12.
- "Highlights of the 2009 MTV Movie Awards". Virgin Media. Archived from the original on 3 November 2013. Retrieved 2009-06-07.
- Lesinski, Chris (2009-06-04). "How to: Keyboard Kato". Comedy Central. Archived from the original on 12 June 2009. Retrieved 2010-06-01.
- Williams, Rihanna (February 19, 2014). "Top 10 internet cats hall of fame". The Daily Telegraph. Retrieved February 19, 2020.
- Boyer, Brandon (2009-06-04). "E309: Scribblenauts DS settles Kraken vs. God vs. Keyboard Cat debate". Offworld. Archived from the original on 2009-06-11. Retrieved 2009-06-04.
- Ashley, Robert (2009-06-11). "Scribblenauts: How a Nobody Game Became the Talk of This Year's E3". Crispy Gamer. Retrieved 2009-06-11.
- Haynes, Gavin (20 March 2018). "Bento the Keyboard Cat, internet sensation and YouTube star, dies". The Guardian. Retrieved 20 March 2018.
- Podplesky, Azaria (June 11, 2019). "World, meet the new Keyboard Cat: Skinny is raising some fur – and some funds – during Street Music Week". The Spokesman-Review. Retrieved February 19, 2020.
- McWhertor, Michael (2009-09-03). "Play Him Off, Keyboard Sam". Kotaku. Retrieved 2009-09-03.
- O'Conner, Alice (2010-06-01). "Earthworm Jim HD Trailer Reveals Co-op". Shacknews. Retrieved 2010-06-01.
- Caoili, Eric (2009-06-16). "Play Mario Off, Keyboard Cat". Game Set Watch. Retrieved 2009-07-27.
- Phillips, Tom (2009-07-22). "Three Keyboard Cat Moon: and the internet did rejoice". Metro. Archived from the original on 2012-07-14. Retrieved 2009-07-27.
- Muther, Christopher (2009-07-29). "Wolf in chic clothing". Boston Globe. Retrieved 2009-08-08.
- Johnson, Steve (2009-08-27). "Three Keyboard Cat Moon T-shirt: Threadless can't keep it in stock". Chicago Tribune. Archived from the original on 2009-08-30. Retrieved 2009-08-31.
- Faylor, Chris (2009-08-27). "PlayStation 3 'It Only Does Everything' Ads Debut". Shacknews. Retrieved 2009-08-31.
- Ishimoto, Moye (2009-08-03). "The Great American Keyboard Cat Art Show At Meltdown Comics". G4TV. Archived from the original on 2 January 2010. Retrieved 2009-08-06.
- "Kitten Rescue auctions off 'Keyboard Cat' art". MSNBC. 2009-09-11. Archived from the original on 2012-07-14. Retrieved 2009-09-12.
- "Keyboard Cat Plays the Serial Podcast Theme Song". 2014-12-16. Retrieved 2018-06-07.
- "Bin Weevils homepage". 55 Pixels.
- McCarthy, Caroline (2009-07-15). "YouTube pulls audio from greatest music video ever". CNET. Archived from the original on 28 July 2009. Retrieved 2009-07-20.
- Van Buskirk, Eliot (2009-07-15). "Warner Music Group Deletes Keyboard Cat Track from YouTube". Wired. Retrieved 2009-07-19.
- "Wonderful Pistachios Invites Canada To "Get Snackin'"" (Press release). Wonderful Pistachios. 2010-11-22. Archived from the original on 2010-12-04. Retrieved 2010-12-01.
- "EE launches new 2014 Gold Spot ad series based on top YouTube sensations | EE". Explore.ee.co.uk. 2014-02-28. Archived from the original on 10 August 2014. Retrieved 2014-08-08.
- "Two New 'Teenage Mutant Ninja Turtles' Scenes Emphasize Action, Personality and Mystery [Comic Con 2014]". /Film. 2014-07-26. Retrieved 2014-09-14.
- "Keyboard Cat is a #Panthers Fan!". Carolina Panthers Vine.
- Hibbard, James (January 2, 2014). "Puppy Bowl books Keyboard Cat". Entertainment Weekly. Retrieved February 19, 2020.
- "What the Keyboard Cat Has to Teach About Lawsuits". NBC Chicago News. 2011-07-05.
- Johnson, Steve. "Keyboard Cat owner claws Threadless". Chicago Tribune. Retrieved July 23, 2014.
- "A dead cat meows at Threadless.com over a T-shirt design". internet Retailer. 2011-07-01. Archived from the original on 4 July 2011.
- Adi Robertson (2013-02-12). "Nyan Cat and Keyboard Cat creators sue 'Scribblenauts' studio for using their memes". The Verge. Retrieved 2013-05-03.
- "Nyan Cat and Keyboard Cat creators sue Warner Bros". BBC News. 2013-05-02. Retrieved 2013-05-02.
- "Warner Brothers Sued For Infringing Cat Meme Copyright". Forbes. 2012-04-18. Retrieved 2013-05-03.
- Sykes, Tom (2013-04-19). "Lil Bub, The World's Cutest Cat, Stars In Documentary Lil Bub & Friendz at Tribeca". The Daily Beast. Retrieved 2013-04-24.
- Van Syckle, Katie (2013-09-26). "Keyboard Cat and Nyan Cat Come Out Ahead in Lawsuit Against Warner Bros". Nymag.com. Retrieved 2013-10-02.