A gif-based example of limited animation. Note that only the mouth, eyes and arms are moving; the remainder of the image is completely static.
The use of budget-cutting and time-saving animation measures in animation dates back to the earliest commercial animation, including cycled animations, mirror-image and symmetrical drawings, still characters, and other labor-saving methods. In general, the progression was from early productions in which every frame was drawn by hand, independent of each other drawing, toward more limited animation that made use of the same drawings in different ways. Winsor McCay, a man who put an unprecedented amount of detail into his animations, boasted that in his 1914 film, Gertie the Dinosaur, that everything moved, including the rocks and blades of grass in the background. In contrast, his 1918 film The Sinking of the Lusitania progressed to using cels over still backgrounds, while still maintaining a level of detail comparable to that of Gertie. The 1942 Merrie Melodies short The Dover Boys is one of the earliest Warner Bros. cartoons to extensively employ some of the processes of what would become known as "limited animation".
Hanna-Barbera Productions used limited animation throughout its existence. When the company's namesakes, William Hanna and Joseph Barbera, separated from the MGM studio in 1957, they opted to take a drastically different approach to animation than they had for film shorts; as television screens were much smaller than theater screens at the time, limited animation, with its emphasis on character close-ups and dialogue-based humor, was a better fit for the more intimate home viewer experience. The financial benefits of limited animation led to television animation companies relying on the process extensively in the television era. Jay Ward Productions relied on limited animation for those reasons, compensating with its heavy Cold War satire and a style of deadpan comedy that would become a trademark of the studio's style. The short-lived Cambria Studios turned out three serials using one of the most inexpensive approaches to animation possible: known as Syncro-Vox, it involved superimposing film of the voice actor's moving lips over a still frame of the character.Bill Meléndez used a form of limited animation to adapt the Peanuts franchise to television and later film; in addition to the cost and time concerns (especially for his first special A Charlie Brown Christmas, which was given only a $76,000 budget and four months to produce 30 minutes of animation), Meléndez also noted that Peanuts creator Charles M. Schulz had designed the characters with a flat style well-suited for limited animation.