Jay Ward Productions

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Jay Ward Productions
Industry Animation
Founded 1948
Headquarters United States
Key people
Jay Ward

Jay Ward Productions (or simply Ward Productions) is an American animated television cartoon series production company, founded in 1948 by American animator Jay Ward. It made extensive use of limited animation techniques.

It was known for producing The Rocky and Bullwinkle Show, and Hoppity Hooper as well as many other TV series and films. The company also designed trademark characters like Cap'n Crunch, King Vitaman, Quisp, Aunt Jemima, and Quake breakfast cereals, and made numerous commercials for these products.[1] The company mostly stopped producing new animation around 1984.

Jay Ward Productions, managed by members of his family, is located across the street from the Chateau Marmont on the Sunset Strip.

Today, Bullwinkle Studios, a joint venture between Classic Media (DreamWorks Classics) and Jay Ward Productions, represents the catalog. Distribution rights are handled by The Program Exchange, the corporate successor to Dancer Fitzgerald Sample (which originally brokered advertising for and, through its Gamma Productions subsidiary, animated Ward's productions).

TV Shows[edit]



(For General Mills)

(For Quaker Oats Company)

  • Cap'n Crunch (1963-1984, also known as Cap'n Crunch with Crunchberries, Cap'n Crunch's Peanut Butter Cereal, Cap'n Crunch Cookies, Cap'n Crunch's Ship Shake, Cap'n Crunch Instant Hot Cereal, Vanilly Crunch, Punch Crunch, Cinnammon Crunch, or Choco Crunch)
  • Quisp (1965-1973, also known as Quake, or Quangaroos)
  • Monster Munch (1966)
  • Captain Vitaman (1968-1971, also known as Vitaman the Great, or King Vitaman)
  • Aunt Jemima Waffles (1968-1973)
  • Frosted Oats Flakes (1968-1969)
  • Scooter Pie Cookies (1968-1969, also known as Scooter Pies)
  • Mr. Chips Cookies (1968-1969)
  • Fudge Town Cookies (1968)
  • Cinnamon Flakes (1969)
  • Crackles (1969)
  • Mr. E, The Mysterial Cereal (1969)
  • Gauchos Cookies (1969)
  • Cinnamon Bear Cereal (1969)
  • Pronto (1969)
  • Halfsies (1979-1984)
  • Hi-Lo's (1980)






External links[edit]