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Marzia Bisognin

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Marzia Bisognin
Marzia Bisognin on Instagram.jpg
Bisognin in 2014
Personal information
Born (1992-10-21) 21 October 1992 (age 25)
Arzignano, Province of Vicenza, Italy
Nationality Italian
Residence Brighton, East Sussex, England
Occupation
Partner(s) Felix Kjellberg (engaged)
Website www.marziaslife.com
YouTube information
Also known as Marzia
Channel
Years active 2012–present
Genre
Subscribers 7.3+ million
Total views 432+ million
Network Disney Digital Network
Associated acts
YouTube Silver Play Button 2.svg 100,000 subscribers 2012
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2013
Subscriber and view counts updated as of 7 May 2018.

Marzia Bisognin (Italian: [ˈmartsja bizoɲˈɲin]; born 21 October 1992), better known by her YouTube username Marzia (formerly CutiePieMarzia), is an Italian Internet personality who also ventures in writing, fashion designing, and business. As of her YouTube videos have garnered over 567 million views, and her channel currently has over 7.3 million subscribers since 17 May 2018, making it the most subscribed channel from Italy.

Personal life

Marzia Bisognin was born on 21 October 1992 in Arzignano, Province of Vicenza, Italy.[1][2]

Bisognin was introduced to Felix Kjellberg, better known as PewDiePie in his videos, by her friend Daizo who recommended that she watch "this idiot playing video games".[3] She began dating Kjellberg in 2011, after e-mailing him, and stating that she found his videos funny.[4] She then moved to Sweden, to live with him that October. They later moved to her native Italy, before settling together in Brighton, United Kingdom.[5][6][7] The two live along with their two pugs, Edgar and Maya.[8] As of August 2017, they have a hedgehog named Dogy and a toad named Slippy, who later died on 12 December 2017.[9] Bisognin's relationship with Kjellberg has been highlighted by various media outlets,[10] The Globe and Mail writing that Bisognin's "calm personality balances out Felix's general wackiness".[11] On 27 April 2018, Bisognin announced on Instagram that Kjellberg had proposed to her.[12]

Career

YouTube

Bisognin's videos on YouTube focus on fashion, beauty, make-up, DIY, books, movies, vlogs, haul and video gaming.[13][14] Although Italian, Bisognin speaks English in her videos in order to have a larger target audience. Bisognin is signed to Maker Studio's sub-network, The Platform.[15]

The Marzia YouTube channel is one of the most popular in the beauty and makeup genre. In May 2014, The Wall Street Journal reported that it attracts over 16 million viewers each month.[16] Additionally, Bisognin's channel is the most subscribed Italian YouTube channel.[17][18] Her channel earned over 2.2 million subscribers in 2014, the most for any Italian channel that year.[19] The demographics of Bisognin's viewers have been reported to be females aged 13–24, who use Bisognin's videos as a reference.[1] Bisognin refers to her fans as "Marzipans."[20] On 12 July 2013, Marzia created and uploaded a Draw My Life video to celebrate gaining 1,000,000 "Marzipans".[21]

Aside from creating content on her own channels, Bisognin has been a voice actress in various animated web series. She voiced Carrie the Carrot in Oscar's Hotel for Fantastical Creatures.[22] Bisognin also voiced the character Maya, based on her own dog, in a six-episode animated web series titled Pugatory.[23]

Other ventures

Bisognin's channel's success allowed her to start designing her own clothing.[24] In 2016, she designed "Daisy" shoes through Project Shoe.[25] She has created many clothing lines since, which she sells on her online store.[26]

In January 2015, Bisognin published a young adult fantasy/horror book. The Italian version titled La Casa Dei Sogni.[27] The English version was published under the title Dream House: A Novel by CutiePieMarzia.[27]

On July 1st 2018, Marzia launched her brand Maì, so far consisting of jewellery and planters.[28]

Marketing

Bisognin and Felix Kjellberg (better known as PewDiePie), who have been in a relationship since 2011, have both amassed sizable followings. Their individual, as well as their combined popularity, has led to them landing ad deals. In 2014, the two were part of a marketing campaign for the horror film, As Above, So Below.[29] While Kjellberg's videos for the campaign involved gaming-related topics, Bisognin's videos centered around a travel vlog angle of the couple's trip to Paris.[30]

In October 2014, ABC had Bisognin, among others, to promote their new series, Selfie.[31]

References

  1. ^ a b Mutterle, Paolo (21 January 2014). "Lo stile di Marzia conquista YouTube e due milioni di fan" (in Italian). Il Giornale Di Vicenza. Retrieved 22 September 2014. 
  2. ^ Bisognin, Marzia (12 July 2013). Draw My Life Marzia Bisognin. CutiePieMarzia. YouTube. Retrieved 22 June 2015. 
  3. ^ Boyle, Sian; Andersson, Ulf; Akbar, Jay (23 January 2015). "The King of YouTube: How 25-year-old makes £2.6m a year just from playing computer games in Brighton flat he shares with girlfriend (and yes, they did meet over the internet)". The Daily Mail. Retrieved 22 June 2015. 
  4. ^ Ryall, Jenni (20 June 2014). "Meet the guy making $4M a year on YouTube". New York Post. Retrieved 29 September 2014. 
  5. ^ Lindstrom, Lars (13 July 2012). "COLUMN Pewdiepie rules, now one million subscribers". Expressen. Retrieved 22 September 2014. 
  6. ^ Scott-Delany, Finn (9 November 2013). "Brighton YouTube sensation has more subscribers than Justin Bieber". The Argus. Retrieved 2 October 2014. 
  7. ^ Bisognin, Marzia (21 November 2013). "Still in Brighton..." MarziaPie. Twitter. Retrieved 2 October 2014. 
  8. ^ Lindqvist, Johan (8 October 2014). "Pewdiepie talar ut i unik intervju" (in Swedish). Göteborgs-Posten. Archived from the original on 4 March 2016. Retrieved 10 October 2014. 
  9. ^ Kjellberg, Felix (12 December 2017). "Slippy passed away today... RIP". PewDiePie. Twitter. Retrieved 25 December 2017. 
  10. ^ Shields, Mike (28 August 2014). "YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below"". CMO Today. The Wall Street Journal. Retrieved 22 September 2014. 
  11. ^ Woolley, Emma (25 February 2014). "PewDiePie: YouTube's biggest star is a profane Swede you've never heard of". The Globe and Mail. Retrieved 22 September 2014. 
  12. ^ "Marzia Bisognin on Instagram: "Felix proposed!! ❤️"". Instagram. Retrieved 27 April 2018. 
  13. ^ X, Ashleigh (22 June 2013). "Marzia Bisognin Interview". Magazines and Models. Archived from the original on 24 July 2013. Retrieved 22 September 2014. 
  14. ^ Knorr, Caroline (11 February 2016). "What Kids Are Really Watching on YouTube". Huffington Post. Retrieved 11 April 2016. 
  15. ^ Spangler, Todd (16 August 2013). "PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift". Variety. Retrieved 27 September 2014. 
  16. ^ Shields, Mike (8 May 2014). "Beauty is a Monster Category on YouTube, and it's Still Growing". CMO Today. The Wall Street Journal. Retrieved 22 September 2014. 
  17. ^ Particelli, Daniele (18 September 2014). "I 5 canali italiani più seguiti su YouTube". Download Blog (in Italian). Blogo. Retrieved 29 September 2014. 
  18. ^ Sanna, Umberto (22 September 2014). "I 5 canali Youtube italiani più seguiti" (in Italian). Tecnocino. Retrieved 29 September 2014. 
  19. ^ Cohen, Joshua (23 January 2015). "Top 250 Most Subscribed YouTube Channels Worldwide in 2014". Tubefilter. Retrieved 22 June 2015. 
  20. ^ Demirgian, Francesca (9 June 2015). "CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]" (in Italian). Velvet Style. Retrieved 22 June 2015. 
  21. ^ "YouTube". www.youtube.com. Retrieved 2017-09-20. 
  22. ^ Pearce, Tilly (16 August 2015). "New Oscar's Hotel Characters Announced at Summer in the City 2015". TenEighty. Retrieved 11 April 2016. 
  23. ^ Rody-Mantha, Bree (28 October 2015). "New series Pugatory features the voice talent of PewDiePie". StreamDaily. Retrieved 11 April 2016. 
  24. ^ Trowbridge, Cecily (20 January 2015). "5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder on Valentine's Day)". Bustle. Retrieved 22 June 2015. 
  25. ^ Olivia, Sage (27 July 2014). ""Daisy" by Marzia". Sage Olivia. Retrieved 21 February 2017. 
  26. ^ "CutiePieMarzia's Online Store". CutiePieMarzia. Shopify. Retrieved 13 January 2017. 
  27. ^ a b Bisognin, Marzia "CutiePie" (29 January 2015). Dream House (in Italian). Newton Compton Editori. ISBN 9788854179660. 
  28. ^ "Maì". Marzia. marziaslife. Retrieved 12 July 2018. 
  29. ^ Bauckhage, Tobias (29 August 2014). "Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'". Variety. Retrieved 22 September 2014. 
  30. ^ Coyle, Meghan (2 September 2014). "YouTube Power Couple Produces Miniseries for Horror Movie". ET Centric. Retrieved 29 September 2014. 
  31. ^ Poggi, Jeanine (8 October 2014). "ABC Revamps YouTube Marketing to Better Reach Digital Viewers". Advertising Age. Retrieved 10 October 2014. 

External links