Million Dollar Theater
The exterior is in Spanish Baroque Revival style
|Address||307 S. Broadway|
|Location||Los Angeles, California|
|Public transit||Civic Center/Grand Park station|
|Owner||Langdon Street Capital|
Million Dollar Theater
|Architectural style||Early Commercial, Spanish Colonial Revival|
|NRHP reference #||78000687|
|Added to NRHP||July 20, 1978|
The Million Dollar Theatre at 307 S. Broadway in Downtown Los Angeles is one of the first movie palaces built in the United States. It opened in 1917 with the premiere of William S. Hart's The Silent Man. It's the northernmost of the collection of historical movie palaces in the Broadway Theater District and stands directly across from the landmark Bradbury Building. The theater is listed in the National Register of Historic Places.
The Million Dollar was the first movie house built by entrepreneur Sid Grauman. Grauman was later responsible for Grauman's Egyptian Theatre and Grauman's Chinese Theatre, both on Hollywood Boulevard, and was partly responsible for the entertainment district shifting from downtown Los Angeles to Hollywood in the mid-1920s.
Sculptor Joseph Mora did the elaborate and surprising exterior Spanish Colonial Revival ornament, including bursts of lavish Churrigueresque decoration, statues, longhorn skulls, and other odd features. The auditorium architect was William L. Woollett, and the designer of the 12-story tower was Los Angeles architect Albert C. Martin Sr.
For many years, the office building housed the headquarters of the Metropolitan Water District of Southern California.
In the '40s, the theater was the second-run house of the famous Orpheum Circuit. Acts such as the Nat King Cole Trio, and Joe Liggins and The Honey Drippers performed on its stage. In 1949, the Million Dollar was taken over by Frank Fouce, a local Spanish-language theater owner and film distributor. The Million Dollar Theater became the mecca of Spanish-language entertainment in the United States. Dolores del Río, Cantinflas, María Félix, Agustín Lara, José Alfredo Jiménez, José Feliciano, Juan Gabriel, Vicente Fernández, and Celia Cruz are but a few of the artists that worked for Empresa Fouce. It was also the first venue where the late Mexican film star Antonio Aguilar worked with his rodeo horses on stage. This is where it is said he conceived the idea for his large arena rodeo productions.
In the late 1950s and early 1960s, Fouce went on to found Spanish International Communications Corp., named after his Spanish International Theater Company (which included the Million Dollar and the Mayan Theater, also located in Downtown Los Angeles). This company comprised the first group of Spanish-language and UHF television stations in the U.S.; KMEX Channel 34 in Los Angeles (and, indirectly, the Univision television network) can trace its roots to the Million Dollar Theatre. The Million Dollar and the Fouce Family were pioneers in the then-unheard-of Spanish entertainment industry.
For their efforts, Fouce was awarded El Aguila Azteca (Order of the Aztec Eagle), Mexico's highest civilian award, by President Miguel Alemán Valdés. The theater and Fouce were also honored by the Mexican actors' union ANDA for their contributions to the Mexican film, recording, and entertainment industries. In addition to its successful stage productions, the theater was also the most prominent Spanish-language cinema in the United States. Every major Mexican motion picture premiered at the Million Dollar.
The Million Dollar featured Mariachi Music at its best: Mariachi Vargas, Mariachi Chapala de Leopoldo Sosa y Esteban Hernandez, Mariachi Los Gallos de Crescencio Hernandez, Mariachi Los Galleros de Pedro Rey (Hernandez), Mariachi los Camperos (led by Nati Cano), Mariachi Mexico de Pepe Villa.
Gonzalo L. Checa, president of the Spanish division of the Metropolitan Theater Corporation, was responsible for the upsurge of attendance at the Million Dollar in the '70s and '80s due to his great expertise and keen insight of the entertainment needs of the Hispanic community. During this golden heyday, the long lines of people waiting to attend the Million Dollar would wrap around the block and cause the Los Angeles Police Department to close down Broadway to traffic.
Checa became a low-profile power broker and behind-the-scenes player, who helped launch the U.S. invasion of stars like Vicente Fernández, José José, Nelson Ned, Juan Gabriel, Julio Alemán, María Elena Velasco ("La India Maria"), Enrique Cuenca Marquez and Eduardo Manzano ("Los Polivoces"), Raúl Ramírez, Jorge Rivero, Rodolfo de Anda, Eulalio Gonzalez ("El Piporo"), Joan Sebastian, Antonio Aguilar and his wife Flor Silvestre, Gaspar Henaine ("Capulina"), and the famous silver masked wrestler Rodolfo Guzmán Huerta ("El Santo").
After serving as the home of a Spanish-language church for some years, as of 2006, the Million Dollar Theatre was empty, although the office building had been recently renovated and converted to residential space. In February 2008, the theater reopened, once again showing live Spanish theatre. It closed again in 2012. In 2017, the building was sold to Langdon Street Capital, and the theater and retail space were leased to fashion startup CoBird.
The theatre is home to special movie screenings that feature historic theatres in the Broadway district of DTLA. The series features classic films in a historical setting.
In popular culture
- The exterior of the theater, along with the Bradbury Building across the street, appear prominently in several films shot on location, including D.O.A. (1950) and Blade Runner (1982).
- The interior of the theater appears prominently in the film The Artist (2011).
- The exterior of the theater appears in Johnny Gill's music video "Fairweather Friend".
- The theatre was featured in the videogame Grand Theft Auto V as the Ten Cent Theatre.
- The theater was featured in Michael Connelly's Harry Bosch Novel "The Overlook" as the site of a secret FBI unit, and the site of a climactic shootout.
- Broadway (Los Angeles)
- Broadway Theater and Commercial District
- Orpheum Theatre (Los Angeles)
- Los Angeles Theatre
- Tower Theatre (Los Angeles)
- "National Register Information System". National Register of Historic Places. National Park Service. March 15, 2006.
- "22 Sep 1989, 46 - The Los Angeles Times at Newspapers.com". Newspapers.com. Retrieved 2018-10-13.
- "22 Sep 1989, 19 - The Los Angeles Times at Newspapers.com". Newspapers.com. Retrieved 2018-10-13.
- "Million Dollar Theater - Downtown Los Angeles Walking Tour". USC Dana and David Dornsife College of Letters, Arts and Sciences. Retrieved 2014-06-21.
- GROVES, MARTHA (1989-02-10). "Restoration Planned for 'Million Dollar Building' : Developer Buys Downtown Landmark". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-12-05.
- Westwater, Brady (2012-07-07). "LA Cowboy: Lease on Downtown LA's Million Dollar Theatre Ended". LA Cowboy. Retrieved 2017-12-05.
- "Fashion Retailer to Take Over Million Dollar Theatre". Los Angeles Downtown News - The Voice of Downtown Los Angeles. Retrieved 2017-12-05.
- Most Popular Title Matches for Million Dollar Theatre on IMDb
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