Nailed It!

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Nailed It!
GenreReality television
Presented by
Country of originUnited States
Original languageEnglish
No. of seasons7 + 3 special seasons
No. of episodes66 (list of episodes)
Running time32–34 minutes
Production companyMagical Elves
Original release
ReleaseMarch 9, 2018 (2018-03-09) –

Nailed It! is an American reality television series that premiered on March 9, 2018. The series is exclusively available on Netflix. The series is a bake-off competition in the style of reality television, where three amateur bakers compete to replicate complicated cakes and confectionery in order to win a $10,000 cash prize and the "Nailed It" trophy.

A second season was released on June 29, 2018. A holiday season, dubbed Nailed It! Holiday!, was released on December 7, 2018. The third season was released on May 17, 2019. A second holiday season of Nailed It! Holiday! was released on November 22, 2019.[1] The fourth season was released on April 1, 2020. The fifth season, dubbed Nailed It! Double Trouble, is the series' first spin-off season that features contestants competing in pairs. It premiered on March 26, 2021.[2] The sixth season was released on September 15, 2021.[3] The seventh season, dubbed Nailed It! Halloween, was released on October 5, 2022.[4]

On March 1, 2022, it was reported that production was suspended indefinitely on the series after crew members went to strike to secure a contract with the International Alliance of Theatrical Stage Employees.[5] The strike saw the seventh season's episode total halved, as only four of the planned eight episodes had been filmed before the strike commenced.[6]

The spin-off The Big Nailed It Baking Challenge was released on August 4, 2023.

The series has received critical acclaim and was nominated for five Primetime Emmy Awards, including three for Outstanding Competition Program and twice for Outstanding Host for a Reality or Competition Program. The latter nomination made Nicole Byer the first Black woman to be nominated for the award.


Nailed It! was inspired by the craze of people trying and failing to make elaborate cakes they found on the Internet.[7] Three amateur bakers with demonstrated poor baking skills attempt to re-create edible masterpieces for a $10,000 prize and the Nailed It! trophy. Competitors take part in two challenges over the course of the 35-minute episodes; their efforts are judged by co-hosts Nicole Byer and Jacques Torres, joined by a different guest judge each episode. The "Hero" cakes that the contestants must replicate are created by Charity George: Seasons 1 & 2; Monika Stout (@Truly.Scrumptious.Cake) and Viki Kane: Seasons 3, 4, 5, Holiday 1 and 2; and Monika Stout (@Truly.Scrumptious.Cake) and Michelle Boyd (@Hell0sugar): Seasons 6, 7 and The Big Baking Challenge.

The first challenge is called "Baker's Choice", where the contestants pick one of three similar confectionery treats and try to recreate it. The winner of this challenge gets a special prize and is allowed to wear a golden chef's hat.

In the second challenge, "Nail It or Fail It", contestants have two hours to recreate a complicated cake from scratch. They each receive a "Panic Button", which allows them to get three minutes of assistance from one of the judges. The worst-performing baker from the first challenge gets a second button to distract the other bakers – the specific function varies depending on the episode, but normally involves Nicole annoying the bakers.[8] The three judges decide on the winning cake based upon presentation and taste. The winner receives a trophy and the $10,000 prize.[9] However in one episode, celebrity contestant Paul Scheer decided to split the $10,000 between his competitors and keep the trophy and one episode saw three winning contestants.



SeasonEpisodesOriginally released
16March 9, 2018 (2018-03-09)
27June 29, 2018 (2018-06-29)
Holiday 17December 7, 2018 (2018-12-07)
36May 17, 2019 (2019-05-17)
Holiday 26November 22, 2019 (2019-11-22)
48April 1, 2020 (2020-04-01)
5: Double Trouble6March 26, 2021 (2021-03-26)
66September 15, 2021 (2021-09-15)
7: Halloween4October 5, 2022 (2022-10-05)
The Big Baking Challenge10August 4, 2023 (2023-08-04)


All six episodes of the first season were released exclusively to Netflix on March 9, 2018.[10] The second season features six regular episodes and one bonus episode, and was released on Netflix on June 29, 2018.[11] The season ends with a crossover special, featuring the "Fab Five" of Netflix's Queer Eye series, with the series' food and wine expert Antoni Porowski serving as guest judge. The third season was released on May 17, 2019, with six episodes.[12]

The fourth season was released on April 1, 2020,[13] followed the fifth season premiered on March 26, 2021 and the sixth season on September 15, 2021. Due to the COVID-19 pandemic, the fifth, sixth, and seventh season featured slight differences such as cake selections being done verbally rather than by running towards them, the rectangular judges panel being replaced by a large semi-circle, and the contestants' kitchens being socially-distanced.[14]

Awards and nominations[edit]

Year Award Category Nominee(s) Result Ref.
2018 TCA Awards Outstanding Achievement in Reality Programming Nailed It! Nominated [15]
2019 TCA Awards Nominated [16]
Teen Choice Awards Choice Summer TV Series Nominated [17]
Gold Derby Awards Competition Program Nailed It Nominated [18]
Reality Host Nicole Byer Nominated
Reality Host of the Decade Nominated [19]
Primetime Emmy Awards Outstanding Competition Program Nailed It! Nominated [20]
2020 Primetime Emmy Awards Nominated
Primetime Creative Arts Emmy Awards Outstanding Host for a Reality or Competition Program Nicole Byer Nominated
2021 Artios Awards Casting for a Reality Series Samantha Hanks, Shannon McCarty, and Heather Allyn Nominated [21]
MTV Unscripted Movie & TV Awards Best Lifestyle Show Nailed It! Won [22]
Best Host Nicole Byer Nominated
Primetime Emmy Awards Outstanding Competition Program Nailed It! Nominated [20]
Primetime Creative Arts Emmy Awards Outstanding Host for a Reality or Competition Program Nicole Byer Nominated
Producers Guild of America Awards Outstanding Producer of Game & Competition Television Patrick J. Doody, Gaylen Gawlowski, Casey Kriley, Jo Sharon, Sandra Birdsong, Anika Guldstrand, Cat Sullivan, and Melissa Johnson Nominated [23]
TCA Awards Outstanding Achievement in Reality Programming Nailed It! Nominated [24]
2022 Primetime Emmy Awards Outstanding Competition Program Nailed It! Nominated [20]
Primetime Creative Arts Emmy Awards Outstanding Host for a Reality or Competition Program Nicole Byer Nominated
2023 Primetime Creative Arts Emmy Awards Nominated [25]

International versions[edit]

A Mexican version of the show debuted in February 2019. ¡Nailed it! México is hosted by comedian Omar Chaparro and professional chef Anna Ruiz, along with guest judges. Sylvia Weinstock appears in one episode as a guest judge.[26][27] A French version of the show debuted in October 2019. C'est du gâteau! is hosted by humorist Artus and professional chef Noémie Honiat, along with guest judges. Jacques Torres appears in one episode as a judge.[28] The Spanish version of the show, Niquelao!, debuted in October 2019, hosted by actress La Terremoto de Alcorcón and professional chef Christian Escribà, along with guest judges.[29] A German version of the show debuted on Netflix in January 2020, hosted by actress and model Angelina Kirsch.

Other media[edit]

On October 4, 2022, Netflix's game services launched a mobile game based on the series titled Nailed It! Baking Bash.[30]



  1. ^ "Netflix Renews Nailed It! Holiday! For Season 2 + Premiere Date + Trailer". RenewCancelTV. Retrieved November 14, 2019.
  2. ^ Schonter, Allison (February 24, 2021). "New Netflix Original Content Coming in March 2021". Popculture. Retrieved February 24, 2021.
  3. ^ Cordero, Rosy (August 4, 2021). "Netflix Announces 'Baking Impossible' & 'School of Chocolate' Series, Sets Premiere Dates For 'Nailed It!' & 'Bake Squad'". Deadline Hollywood.
  4. ^ Nosa, Diana (August 19, 2022). "Nailed It! season 7 release date, synopsis, and more: When is the new season coming out?". Netflix Life. Retrieved September 21, 2022.
  5. ^ Kilkenny, Katie (March 1, 2022). "Crewmembers Strike 'Nailed It!' Amid IATSE Contract Dispute". The Hollywood Reporter. Retrieved March 5, 2022.
  6. ^ "'Nailed It! Halloween!' Production Shut Down as Crew Tries to Unionize; Remaining Episodes Won't be Filmed". 3 March 2022.
  7. ^ Renae, Kirstie. "11 things you probably didn't know about Netflix's 'Nailed It!'". Insider. Retrieved 2020-08-16.
  8. ^ Worboys, Audrey (March 10, 2018). "LMFAO, There's A New Netflix Show Exclusively For Cake Fails". BuzzFeed. Retrieved March 12, 2018.
  9. ^ Romano, Nick (March 10, 2018). "Nailed It is the Netflix series about baking fails you didn't know you needed". Entertainment Weekly. Retrieved March 12, 2018.
  10. ^ "Nailed It!". Netflix. March 9, 2018. Retrieved March 12, 2017.
  11. ^ "Nailed It Season 2". Bustle. March 27, 2018.
  12. ^ Yang, Rachel (April 23, 2019). "'Nailed It!' Season 3 Sets May Premiere Date at Netflix". Variety. Retrieved February 24, 2020.
  13. ^ "Video: "Nailed It!" – Season 4 Official Trailer – Netflix". The Futon Critic. March 18, 2020.
  14. ^ "Did 'Nailed It! Double Trouble' Film on the Same Set as the Original Show?". Distractify. 26 March 2021. Retrieved 2021-04-01.
  15. ^ Turchiano, Danielle (June 19, 2018). "'Killing Eve,' 'Atlanta,' 'GLOW' Among 2018 TCA Award Nominees". Variety. Retrieved July 23, 2021.
  16. ^ Nolfi, Joey (June 19, 2019). "Game of Thrones, Fleabag, Pose land major TCA Award nominations". Entertainment Weekly. Retrieved July 23, 2021.
  17. ^ Yang, Rachel (August 11, 2019). "Teen Choice Awards 2019: See the full list of winners and nominees". Entertainment Weekly. Retrieved July 28, 2020.
  18. ^ Montgomery, Daniel; Dixon, Marcus James; Beachum, Chris; Eng, Joyce; Sheehan, Paul; Wloszczyna, Susan (September 18, 2019). "Gold Derby TV Awards winners 2019: 'Game of Thrones' and 'Fleabag' rule, but voters spread the wealth". Retrieved July 28, 2020.
  19. ^ Montgomery, Daniel; Dixon, Marcus James; Beachum, Chris; Eng, Joyce; Sheehan, Paul; Wloszczyna, Susan (October 15, 2019). "Gold Derby TV Decade Awards nominations (2010-2019): 'Game of Thrones,' 'Breaking Bad,' 'Parks and Rec,' 'AHS' clean up". Retrieved July 28, 2020.
  20. ^ a b c "Nailed It! - Emmy Awards, Nominations and Wins". Academy of Television Arts & Sciences. Retrieved July 23, 2021.
  21. ^ Lewis, Hilary (April 15, 2021). "Artios Awards: 'Borat 2,' 'Trial of the Chicago 7,' 'Minari' Among Film Winners". The Hollywood Reports. Retrieved July 23, 2021.
  22. ^ Amore, Samson (May 17, 2021). "2021 MTV Unscripted Movie and TV Awards: Complete List of Winners". TheWrap. Retrieved July 23, 2021.
  23. ^ Hipes, Patrick (March 20, 2021). "PGA Awards: 'Nomadland' Wins Best Picture, 'Schitt's Creek', 'The Crown' Top TV – Complete Winners List". Deadline. Retrieved July 23, 2021.
  24. ^ Turchiano, Danielle (July 15, 2021). "'Ted Lasso' Scores the Most 2021 TCA Awards Nominations". Variety. Retrieved July 22, 2021.
  25. ^ "75th Emmy Awards Complete Nominations List" (PDF). Academy of Television Arts & Sciences. Retrieved August 12, 2023.
  26. ^ "Netflix Gets Real About Reality TV With Mexican 'Nailed It'". August 27, 2018. Retrieved March 22, 2020.
  27. ^ White, Brett (February 8, 2019). "'Nailed It! Mexico': Everything You Need to Know about Netflix's Latest Baking Show". Decider. Retrieved March 12, 2019.
  28. ^ Torres, Jacques [@jacquestorres] (October 25, 2019). "It was such and honor to be a guest judge on the @NailedIt family expansion" (Tweet). Retrieved August 16, 2020 – via Twitter.
  29. ^ de Dios, Marisa (October 24, 2019). "Los desastres culinarios llegan a Netflix con 'Niquelao!'". El Periódico (in Spanish). Retrieved January 10, 2020.
  30. ^ Nelson, Jared (September 23, 2022). "Based on the Baking Reality Show, 'Nailed It! Baking Bash' Arrives on the Netflix Games Service October 4th". toucharcade. Retrieved Oct 20, 2022.