People's Choice Credit Union

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People's Choice Credit Union
Credit union
Industry Financial services
Headquarters Adelaide, South Australia
Key people
John Cossons, Chair of Board of Directors, Steve Laidlaw, Chief Executive Officer[1]
Products Retail banking, Investment, Insurance, Financial Planning
Members 353,000 (2017)
Number of employees
1,100 (2017)

People's Choice Credit Union is one of Australia’s largest credit unions, offering loans, credit cards, transaction and savings accounts, financial advice and insurance.

With over 1,100 employees, $10.2 billion of funds under management and advice, 357,000 members, 41 branches and 5 advice centres and a network of more than 3,000 rediATMs across Australia,[2] People’s Choice Credit Union offers an alternative to the ‘big four’.

Created through the merger of Australian Central Credit Union and Savings & Loans Credit Union in December 2009, People’s Choice Credit Union’s origins date back to 1949.[3]

People’s Choice Credit Union is involved socially and economically with its members and the wider Australian community. This involvement takes many forms, including:

  • Corporate social responsibility (CSR) partnerships with Cancer Council SA, The Big Issue, Riding for the Disabled, HeartKids and Life Without Barriers;
  • The People’s Choice Community Lottery, which has raised more than $16 million for thousands of not-for-profit organisations;
  • Employee fundraising and volunteering, with more than $62,500 raised and 2,360 hours volunteered by hundreds of staff throughout 2015/16;
  • Sponsorship of major community events, such as the Credit Union Christmas Pageant, the People’s Choice Classic as part of the Santos Tour Down Under and People’s Choice BASSINTHEGRASS [4]


It has merged with a number of other credit unions in its history, including the Northern Territory Credit Union.[5] In August 2009, it announced plans to merge with another credit union, Savings & Loans,[6] with the first post-merger branch opened in December 2010.[7]

On 27 June 2011, members of the credit union voted to change the name to People's Choice Credit Union,[8] this change was adopted on 18 July 2011.[9] Ironically, the members of Australian Central Savings and Loans were not given a list of names to choose from, and instead were given a Hobson's choice.[10] They were given one name at a time, in ignorance of any other possible names, until there were enough votes to approve the name they were asked to vote about.[11] The first name proposed was People's Credit Union.[12] This name failed. The second name proposed was People's Choice Credit Union which passed the vote in the 27 June meeting.[13]


People’s Choice Credit Union has been recognised with numerous awards for its products and services, including:

  • Mozo 2017 People’s Choice Awards for Highly Trusted and Staff Friendliness
  • Credit Union of the Year in the 2016 and 2014 Roy Morgan Customer Satisfaction Awards
  • Mozo 2016 Experts Choice Award for Car Loans and Term Deposits
  • CANSTAR’s 2016 First Home Buyer Customer Owned Institution of the Year – SA
  • 2013, 2014 and 2016 CANSTAR First Home Buyer Award in South Australia
  • 2013, 2014 and 2015 CANSTAR First Home Buyer Award in the Northern Territory (discontinued in 2016)
  • Mozo 2015 Experts Choice Awards in the New Car Loan and Used Car Loans categories
  • Mozo 2015 People’s Choice Awards as one of Australia’s Top 5 Credit Unions and for Savings Accounts


  1. ^
  2. ^
  3. ^ "'Our story'". People's Choice Credit Union. Retrieved 27 October 2014. 
  4. ^ "'In the community'". People's Choice Credit Union. Retrieved 27 October 2014. 
  5. ^ "Merger brings $7.2m profit for Australian Central Credit Union". ABC News. 18 February 2002. Retrieved 16 November 2009. 
  6. ^ McDonald, Sarah (13 August 2009). "Savings & Loans, Australian Central Credit Union Plan to Merge". Bloomberg. Retrieved 16 November 2009. 
  7. ^ Emmerson, Russell (2010-12-07). "First branch of merged credit union". adelaidenow. Retrieved 2012-06-06. 
  8. ^ 27Jun2011. "People's Choice Credit Union - Members approve People’s Choice Credit Union". Retrieved 2012-06-06. 
  9. ^ 15Jul2011 (2011-07-18). "People's Choice Credit Union - Launch of People’s Choice Credit Union". Retrieved 2012-06-06. 
  10. ^ "here&now". Retrieved 2012-06-06. 
  11. ^ "here&now". Retrieved 2012-06-06. 
  12. ^ "here&now". Retrieved 2012-06-06. 
  13. ^ Booth, Meredith (2011-06-27). "Australian Central Savings & Loans now People's Choice". adelaidenow. Retrieved 2012-06-06. 

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