Ruff Ryders Entertainment
|Ruff Ryders Entertainment|
|Parent company||Universal Music Group|
Joaquin "Waah" Dean and Chivon Dean
(In the US)
Universal Music Group
(Outside the US)
|Country of origin||United States|
|Location||New York City, New York|
Ruff Ryders Entertainment was a record label founded by Joaquin "Waah" Dean and Darin "Dee" Dean and Chivon Dean, uncles and aunt of producer Swizz Beatz. It operated as a subsidiary of Universal Music Group, and was distributed by Fontana Distribution. The label was disbanded in 2010.
Ruff Ryders' founders were initially famous for managing rappers DMX and The Lox who became multi-platinum stars for Def Jam Recordings and Bad Boy Records in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope Records, and had success with releases from female rapper Eve, former Bad Boy Records group The L.O.X. and its main rapper Jadakiss, Drag-On, and newcomer Jin, winner of BET's 106 & Park freestyle MC battle competition. The Deans' nephew Swizz Beatz is the main producer for most of the acts on the roster. In 2000, when DMX accepted an award for the best Rap album at the Billboard Music Awards, the rapper was joined on the stage by his fellow Ruff Ryders' artists. In 2001, Cassidy was signed to the label through Swizz Beatz along with Full Surface labelmate Yung Wun.
As the first Reunion Project since their 2005 Album The Redemption, Vol. 4 Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P, Sheek Louch and DMX, who had just been released from jail, for the Remix of "Who's Real". A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back.
In 2010, founders Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company. This marked the end of Ruff Ryders Entertainment.
In addition to Ruff Ryder Indy, other brands include Ruff Ryders Films, Powerhouse Recording Studios, NatPro, a promotional company, and RR Rescue.
- DMX (Ruff Ryders/Bloodline
- Drag-On (Ruff Ryders Indy/Hood Environment)
- Eve (Ruff Ryders/Full Surface/EMI)
- Jin (Ruff Ryders/Atlantic Records|Atlantic)
- The LOX (Ruff Ryders/D-Block/Bad Boy)
- Swizz Beatz (Ruff Ryders/Full Surface/Atlantic)
Labels founded by Ruff Ryder artists
- Bloodline Records Founded By DMX
- D-Block Records Founded By The Lox
- Full Surface Founded By Swizz Beatz
- Hood Environment Entertainment Founded By Drag-On
- From the Rib Music Founded By Eve
- SoRaspy Founded By Jadakiss
- It's Dark and Hell Is Hot (1998)
- Flesh of My Flesh, Blood of My Blood (1998)
- ...And Then There Was X (1999)
- The Great Depression (2001)
- Grand Champ (2003)
- Year of the Dog...Again (2006)
- The Definition of X: The Pick of the Litter (Greatest Hits) (2007)
- A Gangster and a Gentleman (2002)
- Time Is Money (2006)
- Super Gangster, Extraordinary Gentleman (2007)
- We Are the Streets (2000)
- The Rest Is History (2004)
- Ryde or Die Vol. 1 (1999)
- Ryde or Die Vol. 2 (2000)
- Ryde or Die Vol. 3: In the "R" We Trust (2001)
- The Redemption Vol. 4 (2005)
- Ruff Ryders: Past, Present, Future (2011)
- The Dirtiest Thirstiest (2004)
- Phares, Heather. Biography of Ruff Ryders at AllMusic. Retrieved October 26, 2008.
- Simon, Reynolds (March 12, 2000). "Family Values in the Rap Business". The New York Times. Retrieved 22 February 2015.
- Discography for Ruff Ryders at AllMusic. Retrieved October 26, 2008.
- Official Ruff Ryders Website
- Official Ruff Ryders Indy Website
- Official Ruff Ryders Films Website
- Official Ruff Ryders (Europe) Website