Semi-Permanent

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Semi Permanent is a creative experience company, best known for hosting annual design festivals.[1] Semi Permanent provides creative and production services via SP Studio and SP Productions. Semi Permanent produces innovative creative experiences for clients, including Google, Dropbox and National Geographic.[2]

The first Semi Permanent event was hosted in Sydney, Australia in 2003. Semi Permanent host events throughout Australia and New Zealand, as well as international events in the United States, United Kingdom and China. Semi Permanent curate and host new events throughout the world each year.[3]

Some of the executive attendants of the event have been Banksy,[4] Industrial Light & Magic, Ed Templeton, Wieden+Kennedy, Shepard Fairey, Jeffrey Deitch, Paula Scher, Oliver Stone, Radiohead and Paul Pope.

In 2020 Semi Permanent announced their partnership with digital publisher Highsnobiety[5]

Since 2013 Semi Permanent has been part of the Vivid Ideas calendar.[6] Previous Semi Permanent festival line-ups have included presentations from Fancesco Zizola,[7] Brian Roettinger,[8] Numskull,[9] and many more.

Background[edit]

Founded in 2002 by Murray Bell and Andrew Johnstone, Semi Permanent is a multi-disciplinary experience company, connecting world-class innovators with brands and audiences through events, content and production. The Semi Permanent Group encompasses three core business pillars: Semi Permanent, SP Brand Studio and SP Productions.[10]

The Semi Permanent office is located in Sydney, Australia.

Semi Permanent is the company's namesake brand, encompassing a global design festival, annual book, website and more. Semi Permanent have been running creativity festivals since 2003 in cities across the globe, including Sydney, Auckland, Singapore, Abu Dhabi, London, New York, Los Angeles, Hong Kong and Portugal. Past speakers and collaborators include iconic filmmakers Oliver Stone, Michel Gondry, and the Coppola family; artists Tom Sachs, CJ Hendry and Alex Israel; and the world’s most renowned creatives including Nike’s Tinker Hatfield, Pentagram’s Paula Scher, Pro Skater Tony Hawk, architect Bjarke Ingels and many more. Previous festivals have included the collaborations with Google Tilt Brush[11] and National Geographic.[12] Previous festival themes include "Truth" in 2019,[13] and "Restless" in 2020.[14]

Semi Permanent publishes an annual book, featuring interviews with creative thought leaders. Previously featured interviews, conversations and work include talent such as Alicia Keys, Cara Stricker, Takashi Murakami, Nadia Lee Cohen and Kevin Parker.[15]

SP Brand Studio offers disciplinary Creative Agency-like services. SP Brand Studio combines Semi Permanent's access to global talent and creative strategy to solve advertising clients unique business challenges. Led internally by a team of strategists, curators, marketers, and creatives, SP Brand Studios work represents emerging and future trends in creativity and commerce, and intersects every creative discipline from film, art, music and fashion, to visual design, motion, technology and innovation.

SP Brand Studio co-created a two-day live sport & creativity experience in 2021, World Sports Creativity Sessions,and created an immersive retrospective with Stanley Donwood and Radiohead with a bespoke soundscape by Thom Yorke.

SP Productions is Semi Permanents 'white label' events and production agency, working with best in class people and brands to deliver unique, culturally relevant experiences for physical and digital audiences. Leveraging production experience gained from 18+ years of Semi Permanent events, the teams capabilities span production, content and design, digital solutions, talent management, logistics and more.

SP Productions worked with Google to curate, program and produce their global diversity and inclusion program, Rare.[16]

Past speakers and collaborators (selection)[edit]

References[edit]

  1. ^ "Semi Permanent Sydney 2020". Broadsheet.
  2. ^ "Semi Permanent Brand Studio". Semi Permanent.
  3. ^ Magazine, Wallpaper*. "Semi-Permanent creative conference: Wallpaper* Magazine". Wallpaper*. Retrieved 2016-03-29.
  4. ^ Banksy
  5. ^ "Highsnobiety and Semi Permanent announce strategic partnership in Australia". Mumbrella.
  6. ^ http://www.vividsydney.com/events/semi-permanent/
  7. ^ http://www.afr.com/p/lifestyle/life_leisure/francesco_zizola_the_camera_as_tool_uJqj1yjKSSSzQCljrcW3lM
  8. ^ http://www.dailylife.com.au/dl-fashion/a-collaboration-is-always-a-journey-20130521-2jxt6.html
  9. ^ http://www.designfederation.net/interviews/numskull-interview/
  10. ^ "Semi Permanent - What we do". Semi Permanent.
  11. ^ "Google Tilt Brush Case Study". Semi Permanent.
  12. ^ "National Geographic Make Good Not Plastic". Semi Permanent.
  13. ^ "Semi Permanent 2019 at Carriageworks". Carriageworks.
  14. ^ "Semi Permanent Sydney 2020". Broadsheet.
  15. ^ "Semi Permanent Restless 2020". Semi Permanent.
  16. ^ "Google Rare 2020 Case Study". Semi Permanent.

External links[edit]