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Sketch (streamer)

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Sketch
Personal information
Born
Kylie Cox

1998 or 1999 (age 25–26)[1]
Houston, Texas, U.S.[1]
Occupations
Twitch information
Channel
LocationHouston, Texas, U.S.[1]
Years active2023–present
Genre
  • Gaming
GamesMadden NFL 24
Followers1.4 million
Associated actsJynxzi
YouTube information
Channel
Years active2023–present
GenreGaming
Subscribers602 thousand[2]
Total views204 million[2]
Associated actsJynxzi
100,000 subscribers2024[3]
Last updated: August 24, 2024

Kylie Cox (born 1998 or 1999),[4][1] known online as Sketch or TheSketchReal, is an American Twitch streamer and YouTuber. He is well known for his catchphrase, "What's up, brother?", which went viral and became a trend on the short-form video platform TikTok.[4]

Early life

[edit]

Cox was born around 1998 to 1999 in Dallas, Texas.[4][1]

Cox attended the Woodlands Christian Academy and played linebacker for the school's football team. He went to Mississippi State University, then transferred to the University of Oklahoma, Texas State University, and, eventually, Lone Star College before deciding to leave academics.[1]

From 2020 to 2023, Cox worked in real estate before his career in gaming.[1]

Online career

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2023: Early career

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Cox started streaming on TikTok playing Madden NFL 24, an American football video game.[5][6] He then later began dual-streaming on both TikTok and Twitch in July 2023.[7][6] Later in November 2023, he began publishing his content on YouTube, posting Madden NFL 24 gameplay and vlog videos.[8]

2024–present: TikTok viral and collaborations

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On April 24, 2024, the Houston Texans revealed on Twitter that Cox would announce one of their 2024 NFL draft picks.[9][10] Later, on April 27, 2024, Cox announced the Houston Texans fourth-round pick, as the Texans selected Ohio State's Cade Stover with pick No. 123.[11][12][13]

In May 2024, Cox participated in the AT&T Annihilator Cup, a livestreamed gaming tournament hosted by AT&T.[14][15] In June 2024, Cox appeared alongside other streamers in the official trailer for Fortnite Reload, a new game mode for Fortnite.[16]

In July 2024, Cox was featured in an advertisement video promoting Sidemen's Best Cereal.[17] On July 13, he appeared in a MrBeast video titled "50 YouTubers Fight for $1,000,000".[18]

What's up, brother?

[edit]

"What's up, brother?" was Cox's catchphrase, first seen during a FaceTime call with fellow Twitch streamer and friend, Nicholas Stewart, known as Jynxzi. Stewart called him during a stream, to which Cox replied by saying the line with his index finger pointing up.[19]

Cox went viral on TikTok after a trend in which women say Cox's catchphrase, "What's up, brother?" to their boyfriends, along with pointing their index finger up to see if they recognized it. The men would either be confused, or respond in Cox's voice, "What's up, brother!"[5][4] or wave their arms and say "Tuesday, Tuesday."[5][20]

The trend has been adopted by lots of professional sports teams, such as the Dallas Mavericks, the Tennessee Titans, the Final Four teams in March Madness, and the NFL.[4] Some professional sports players were seen doing Cox's celebration, such as Bryce Harper, Johan Rojas, Bo Naylor, Kyle Tucker, and many more.[5]

Personal life

[edit]

Cox currently resides in Houston, Texas,[1] and is a supporter of the Houston Texans.[13][10][11]

OnlyFans leak

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On July 7, 2024, a YouTuber named Pocketbook posted a 17-minute video titled "The Real Sketch: The Untold Story of Jamie Mar". In the video, Pocketbook claimed that before Cox's streaming career took off, he used to post OnlyFans content under the "Jamie Mar" username. The video soon went viral across social media, as the content that Cox participated in features gay pornography, sparking homophobic and anti-sex work comments and backlash from a number of individuals.[21][22][23][24] On July 8, 2024, Cox went live on his Twitch channel and confirmed the rumors surrounding his former career path, stating he was going through a rough patch during that time in his life. Cox further explained that the videos were from two years ago, described himself as a "changed" person, and said he was dealing with addiction during that period of his life.[21][25] Throughout the stream, Cox made multiple jokes in light of the situation, such as stating that he "did not have sexual relations with that man... I'm just kidding, I did, possibly," referencing a Bill Clinton quote during the Clinton–Lewinsky scandal.[23] Multiple other social media personalities and athletes publicly expressed their support towards Cox afterwards.[26]

Philanthropy

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On June 2, 2024, Cox played as a goalkeeper in a soccer charity match held by British YouTube group Beta Squad and American YouTube group AMP at Selhurst Park, London, England. The event raised money for The Water Project. The match ended in a 6-6 draw after a pitch invasion forced the game to be called off.[27]

Awards and nominations

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Year Ceremony Category Result Ref.
Dec 2024 The Streamer Awards Best Sports Streamer Pending [28]
Best Breakout Streamer Pending

References

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  1. ^ a b c d e f g h Vann, Leah. "Who is Texans superfan Sketch? And why should we care?". Chron. Retrieved April 28, 2024.
  2. ^ a b "About TheSketchReal". YouTube.
  3. ^ "thesketchreal's Twitch Detailed Monthly Analytics".
  4. ^ a b c d e Marcin, Tim (April 12, 2024). "Meet Sketch, the streamer taking over the sports world". Mashable. Retrieved April 28, 2024.
  5. ^ a b c d "'What's up, brother?': How a rising livestreamer's celebrations made it to the big leagues". NBC News. April 10, 2024. Retrieved April 28, 2024.
  6. ^ a b Esguerra, Tyler (April 17, 2024). "Who is Sketch, streaming's newest rising star?". Dot Esports. Retrieved April 28, 2024.
  7. ^ "thesketchreal - Streamer Overview & Stats". TwitchTracker. Retrieved April 28, 2024.
  8. ^ "The Sketch Real - YouTube". www.youtube.com. Retrieved April 28, 2024.
  9. ^ HoustonTexans (April 24, 2024). "What's up, Brother ☝️ Who's ready for @thesketchreal to announce a draft pick this weekend? 👀". Twitter. Retrieved April 28, 2024.
  10. ^ a b Snavely, Adam (April 24, 2024). "Sketch will receive one of football fandom's greatest honors from Houston Texans at 2024 NFL Draft". Dot Esports. Retrieved April 28, 2024.
  11. ^ a b "YouTuber Sketch (of "What's up, brother?" fame) announced the Texans' fourth-round pick at the 2024 NFL Draft". For The Win. April 27, 2024. Retrieved April 28, 2024.
  12. ^ Kimble, Kade (April 27, 2024). "VIDEO: Sketch Announces Texans' Fourth-Round Draft Pick". Sports Illustrated Houston Texans News, Analysis and More. Retrieved April 28, 2024.
  13. ^ a b "Sketch announces Texans Round 4 pick; team selects Ohio State TE Cade Stover". www.houstontexans.com. Retrieved April 28, 2024.
  14. ^ "AT&T Annihilator Cup Returns, Watch Live Beginning May 2". AT&T. April 26, 2024. Retrieved July 14, 2024.
  15. ^ "Doublelift Wins 2024 AT&T Annihilator Cup". AT&T. May 24, 2024. Retrieved July 14, 2024.
  16. ^ Fortnite Reload - Official Trailer (ft. Kai Cenat, Sketch, and AMP Team) - IGN. June 22, 2024. Retrieved June 26, 2024 – via IGN.
  17. ^ Hale, James (July 3, 2024). "The Sidemen tap 'Madden' streamer Sketch to star in ritzy ad for Best Cereal". Tubefilter. Retrieved July 14, 2024.
  18. ^ Brigstock, Jake (June 6, 2024). "Who are all the influencers in MrBeast's 'biggest video ever'?". Indy100. Archived from the original on June 7, 2024. Retrieved July 27, 2024.
  19. ^ Esguerra, Tyler (April 17, 2024). "Best Sketch one liners: Funniest moments and quotes from popular streamer". Dot Esports. Retrieved April 28, 2024.
  20. ^ "What's up brother, explained: The TikTok meme taking over the sports world with athletes holding up 1 finger". For The Win. April 11, 2024. Retrieved April 28, 2024.
  21. ^ a b "A streamer's leaked OnlyFans content sparks a wave of support: 'He'll be my homie tomorrow'". NBC News. July 9, 2024. Retrieved July 10, 2024.
  22. ^ Duwe, Scott (July 8, 2024). "FaZe Banks backs Sketch, calls out 'weirdos' amid OnlyFans drama". Dot Esports. Retrieved July 9, 2024.
  23. ^ a b Murray, Conor. "Sketch OnlyFans Leak, Explained: Twitch Streamer Confirms He Created Adult Content During 'Dark Time'". Forbes. Retrieved July 10, 2024.
  24. ^ Shepard, Kenneth (July 11, 2024). "Twitch Star OnlyFans Controversy Is Turning People Away From Homophobia". Kotaku. Retrieved July 14, 2024.
  25. ^ Snavely, Adam (July 8, 2024). "Sketch addresses OnlyFans claims: 'That was a dark time'". Dot Esports. Retrieved July 9, 2024.
  26. ^ Adams, Abigail (July 9, 2024). "Twitch Streamer Sketch Speaks Out After Past OnlyFans Content Leaked: 'I'm Owning Up to It'". People. Retrieved July 11, 2024.
  27. ^ "Beta Squad vs AMP LIVE! Charity match abandoned after pitch invasion". Yahoo Sports. June 2, 2024. Retrieved June 26, 2024.
  28. ^ "The 2024 Streamer Awards: All Nominations". Esports Illustrated On SI. November 12, 2024. Retrieved November 12, 2024.
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