Type of site
|Alexa rank||3883 (March 2019)|
OnlyFans is a social media service based in London, England. It can be accessed online and from mobile devices. After registration, creators run a subscription content service, with ways for them to build relationships and provide exclusive content to their subscribers, or "fans".
The platform mimics the business model of Twitter. It is popular within the adult entertainment industry, but also hosts content creators from other genres such as physical fitness experts, independent musicians, fashion icons, comedy acts, and other creators who post regularly online. It allows content creators to receive funding directly from their fans on a monthly recurring basis as well as on tips and the pay-per-view (PPV) feature.
PPV allows creators to send personalised content directly to their "fan" for a set price meaning the user cannot view the content until it has been paid for, nor the creator able to receive payment before sending the content.
The company has been criticised by online media, including Gay Community News, for its content-sharing policies, and over content that some users find offensive. However OnlyFans was commended in an article in The New York Times in relation to how they have helped change adult entertainment work forever, giving control back to the performers to earn money for the content they create.
OnlyFans deliberately lacks restrictive content policy and permits users to share revealing or completely nude pictures of themselves in exchange for monthly membership fee. Eighty percent of the fees collected for each feed go to the content creator, and the remaining twenty percent go to OnlyFans (although after merchant and processing fees, OnlyFans says its share is around 12 percent). Although a stand-alone platform, OnlyFans is intrinsically linked with social media platforms including Twitter, Instagram and Facebook.
The company was launched in 2016 by Fenix International Limited as a website for social media performers to allow their followers to subscribe for a monthly fee to see clips and photos. In 2017, Che McSorley, an English participant in the reality television series Ex on the Beach, started charging fans for pictures of her posing in a bikini in Dubai. In the same year, Courtney Stodden urged followers to sign up for monthly subscription to her updates. In 2018 Megan Barton-Hanson, a participant in the reality television series Love Island, posted naked videos of herself online for monthly subscription.
OnlyFans has mainly been regarded as an adult website by media outlets such as LADbible and Gay Community News (Dublin). However, LADbible most recently shared a story regarding former chef Jem Wolfie, and how she earns money from sharing fitness photos and videos on OnlyFans. 
Since its launch in 2016, the website has been used by sex workers. Some creators use the service to share explicit photographs for pocket money, while professional sex workers like Christy Mack employ it to produce more profits.
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