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OnlyFans, Inc.
OnlyFans logo 2.jpg
OnlyFans home page from March 06, 2019
Type of site
Membership Platform
Available inEnglish
London, England
United Kingdom
Alexa rankIncrease 3883 (March 2019)[1]
Launched2016; 3 years ago (2016)
Current statusActive
Logo of OnlyFans since the launch in 2016

OnlyFans is a social media service based in London, England. It can be accessed online and from mobile devices. After registration, creators run a subscription content service, with ways for them to build relationships and provide exclusive content to their subscribers, or "fans".[2]

The platform mimics the business model of Twitter. It is popular within the adult entertainment industry, but also hosts content creators from other genres such as physical fitness experts, independent musicians, fashion icons, comedy acts, and other creators who post regularly online. It allows content creators to receive funding directly from their fans on a monthly recurring basis as well as on tips and the pay-per-view (PPV) feature.[3]

PPV allows creators to send personalised content directly to their "fan" for a set price meaning the user cannot view the content until it has been paid for, nor the creator able to receive payment before sending the content.[4]

The company has been criticised by online media, including Gay Community News, for its content-sharing policies, and over content that some users find offensive.[5][6] However OnlyFans was commended in an article in The New York Times in relation to how they have helped change adult entertainment work forever, giving control back to the performers to earn money for the content they create.[7]

Business model[edit]

OnlyFans deliberately lacks restrictive content policy and permits users to share revealing or completely nude pictures of themselves in exchange for monthly membership fee.[8] Eighty percent of the fees collected for each feed go to the content creator, and the remaining twenty percent go to OnlyFans (although after merchant and processing fees, OnlyFans says its share is around 12 percent).[7] Although a stand-alone platform, OnlyFans is intrinsically linked with social media platforms including Twitter, Instagram and Facebook.[3]

OnlyFans monitors users and investigates complaints, while issues with copyright are handled by OnlyFans via the DMCA.[9]


The company was launched in 2016 by Fenix International Limited as a website for social media performers to allow their followers to subscribe for a monthly fee to see clips and photos. In 2017, Che McSorley, an English participant in the reality television series Ex on the Beach, started charging fans for pictures of her posing in a bikini in Dubai.[10] In the same year, Courtney Stodden urged followers to sign up for monthly subscription to her updates.[11] In 2018 Megan Barton-Hanson, a participant in the reality television series Love Island, posted naked videos of herself online for monthly subscription.[12]

As of February 2019, the site has 6 million registered users and claims to have paid out $100 million its 50,000 content creators.[3]


OnlyFans has mainly been regarded as an adult website by media outlets such as LADbible and Gay Community News (Dublin).[13][5] However, LADbible most recently shared a story regarding former chef Jem Wolfie, and how she earns money from sharing fitness photos and videos on OnlyFans. [14]

Since its launch in 2016, the website has been used by sex workers.[15] Some creators use the service to share explicit photographs for pocket money, while professional sex workers like Christy Mack employ it to produce more profits.[16]


  1. ^ " Traffic, Demographics and Competitors - Alexa". Retrieved 2019-03-25.
  2. ^ "Teens Hooked on Porn". 2007. doi:10.1037/e670472007-001.
  3. ^ a b c "English: OnlyFans media pack" (PDF). 12 February 2019.
  4. ^ "How to: Send PPV messages to all your fans at once". 25 July 2018.
  5. ^ a b GCN (2019-02-07). "Beware Of 'MaleGeneral': A Site Sharing Private Images Sent On Hook Up Apps". GCN.IE. Retrieved 2019-03-04.
  6. ^ "How Sites Like OnlyFans and JustForFans Are Democratizing Gay Porn". 2018-10-18. Retrieved 2019-02-06.
  7. ^ a b "How OnlyFans Changed Sex Work Forever". New York Times. Retrieved 2019-05-22.
  8. ^ "OnlyFans Guide For Adult Video Chat Models". Pandora Modeling. Retrieved 2019-02-06.
  9. ^ "OnlyFans Terms". OnlyFans.
  10. ^ "Che McSorley CHARGING fans for pics as sizzles in ANOTHER racy bikini pic". The Scottish Sun. 2017-11-02. Retrieved 2019-02-06.
  11. ^ Kindon, Frances; Duff, Seamus (2017-11-09). "Courtney Stodden starts charging randy fans to see her nudes". mirror. Retrieved 2019-02-06.
  12. ^ Martin, Laura (2018-06-10). "Newbie Megan poses for naked videos in an online subscription site". irishmirror. Retrieved 2019-02-06.
  13. ^ "Woman Makes £3,000 Per Month From Selling Her Selfies Online". Lad Bible. Retrieved 2019-03-04.
  14. ^ "Former Chef Becomes Millionaire By Sharing Fitness Photos On Instagram". LAD Bible. Retrieved 2019-05-22.
  15. ^ "OnlyFans is the site where porn is more intimate than ever". Dazed. Retrieved 2019-03-04.
  16. ^ "Behind the paywall of OnlyFans with model Jack Mackenroth". Gay Star News. 2018-07-19. Retrieved 2019-02-06.