Type of site
|Owner||The Slate Group|
|Created by||Michael Kinsley|
|Registration||Optional for Slate Plus and commenting only (US readers)|
Metered paywall (non-US readers)
Slate is a progressive online magazine that covers current affairs, politics, and culture in the United States. It is known, and sometimes criticized, for having adopted contrarian views, giving rise to the term "Slate Pitches". It has a generally liberal editorial stance.
It was created in 1996 by former New Republic editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. In 2004, it was purchased by The Washington Post Company (later renamed the Graham Holdings Company), and since 2008 has been managed by The Slate Group, an online publishing entity created by Graham Holdings. Slate is based in New York City, with an additional office in Washington, D.C.
Slate, which is updated throughout the day, covers politics, arts and culture, sports, and news. According to its former editor-in-chief Julia Turner, the magazine is "not fundamentally a breaking news source", but rather aimed at helping readers to "analyze and understand and interpret the world" with witty and entertaining writing. As of mid-2015, it publishes about 1,500 stories per month.
A French version, slate.fr, was launched in February 2009 by a group of four journalists, including Jean-Marie Colombani, Eric Leser, and economist Jacques Attali. Among them, the founders hold 50 percent in the publishing company, while The Slate Group holds 15 percent. In 2011, slate.fr started a separate site covering African news, Slate Afrique, with a Paris-based editorial staff.
The magazine is both ad-supported and has a membership model with a metered paywall as of 2021.
Slate features regular and semi-regular columns such as Explainer, Moneybox, Spectator, Transport, and Dear Prudence. Many of the articles are short (less than 2,000 words) and argument-driven. Around 2010, the magazine also began running long-form journalism. Many of the longer stories are an outgrowth of the "Fresca Fellowships", so-called because former editor Plotz liked the soft drink Fresca. "The idea is that every writer and editor on staff has to spend a month or six weeks a year not doing their regular job, but instead working on a long, ambitious project of some sort," Plotz said in an interview.
Slate introduced a paywall-based business model in 1998 that attracted up 20,000 subscribers but was later abandoned. A similar subscription model was implemented in April 2001 by Slate's independently owned competitor, Salon.com.
Slate started a daily feature, "Today's Pictures", on November 30, 2005, which featured 15–20 photographs from the archive at Magnum Photos that share a common theme. The column also features two Flash animated "Interactive Essays" a month.
On its 10th anniversary, Slate unveiled a redesigned website. It introduced Slate V in 2007, an online video magazine with content that relates to or expands upon their written articles. In 2013, the magazine was redesigned under the guidance of design director Vivian Selbo.
Slate was nominated for four digital National Magazine Awards in 2011 and won the NMA for General Excellence. In the same year, the magazine laid off several high-profile journalists, including co-founder Jack Shafer and Timothy Noah (author of the Chatterbox column). At the time, it had around 40 full-time editorial staff. The following year, a dedicated ad sales team was created.
Slate launched the "Slate Book Review" in 2012, a monthly books section edited by Dan Kois.
The next year, Slate became profitable after preceding years had seen layoffs and falling ad revenues.
In 2014, Slate introduced a paywall system called "Slate Plus", offering ad-free podcasts and bonus materials. A year later, it had attracted 9,000 subscribers generating about $500,000 in annual revenue.
Slate moved all content behind a metered paywall for international readers in June 2015, explaining "our U.S.-based sales team sells primarily to domestic advertisers, many of whom only want to reach a domestic audience. ...The end result is that, outside the United States, we are not covering our costs." At the same time, it was stated that there were no plans for a domestic paywall.
Reputation for counterintuitive arguments ("Slate pitches")
Since 2006, Slate has been known for publishing contrarian pieces arguing against commonly held views about a subject, giving rise to the #slatepitches Twitter hashtag in 2009. The Columbia Journalism Review has defined Slate pitches as "an idea that sounds wrong or counterintuitive proposed as though it were the tightest logic ever," and in explaining its success wrote "Readers want to click on Slate Pitches because they want to know what a writer could possibly say that would support their logic".
In 2014, Slate's then editor-in-chief Julia Turner acknowledged a reputation for counterintuitive arguments forms part of Slate's "distinctive" brand, but argued that the hashtag misrepresents the site's journalism. "We are not looking to argue that up is down and black is white for the sake of being contrarian against all logic or intellectual rigor. But journalism is more interesting when it surprises you either with the conclusions that it reaches or the ways that it reaches them."
In a 2019 article for the site, Slate contributor Daniel Engber reflected on the changes that had occurred on the site since he started writing for it 15 years previously. He suggested that its original worldview, influenced by its founder Kinsley and described by Engber as "feisty, surprising, debate-club centrist-by-default" and "liberal contrarianism", had shifted towards "a more reliable, left-wing slant", whilst still giving space for heterodox opinions, albeit "tempered by other, graver duties". He argued that this was necessary within the context of a "Manichean age of flagrant cruelty and corruption", although he also acknowledged that it could be "a troubling limitation".
According to NiemanLab, Slate has been involved in podcasts "almost from the very beginning" of the medium. Its first podcast offering, released on July 15, 2005, featured selected stories from the site read by Andy Bowers, who had joined Slate after leaving NPR in 2003. By June 2012, Slate had expanded their lineup to 19 podcasts, with Political Gabfest and Culture Gabfest being the most popular. This count had shrunk to 14 by February 2015, with all receiving six million downloads per month. The podcasts are "a profitable part of [Slate's] business"; the magazine charges more for advertising in its podcasts than in any of its other content.
- Amicus – legal commentary
- Audio Book Club
- Culture Gabfest
- Daily Podcast – some of everything
- Decoder Ring – with Willa Paskin
- The Waves (formerly DoubleX) – women's issues
- Hang Up and Listen – sports
- Hit Parade – pop music history
- If Then - technology, Silicon Valley, and tech policy
- Lexicon Valley – language issues
- Manners for the Digital Age
- Mom and Dad Are Fighting – parenting
- Money – business and finance
- One Year
- Political Gabfest
- Spoiler Specials – film discussion
- Studio 360 – pop culture and the arts, in partnership with Public Radio International
- The Gist
- Thirst Aid Kit
- Slow Burn
- Video Podcast
Slate podcasts have gotten longer over the years. The original Gabfest ran 15 minutes; by 2012, most ran about 45 minutes.
Turner resigned as editor of Slate in October 2018.
- Jared Hohlt (Editor in Chief)
- Dan Check (Chief Executive Officer)
- Charlie Kammerer (Chief Revenue Officer)
- Lowen Liu (Deputy Editor)
- Josh Levin (Editorial Director)
- Allison Benedikt (Executive Editor)
- Susan Matthews (News Director)
- Laura Bennett (Features Director)
- Jeffrey Bloomer (Features Editor)
- Forrest Wickman (Culture Editor)
Notable contributors and departments
- Anne Applebaum (Foreigners)
- John Dickerson (Politics)
- Simon Doonan (Fashion)
- Stefan Fatsis (Hang Up and Listen)
- Ashley Feinberg (Politics)
- Daniel Gross (The Juice)
- Fred Kaplan (War Stories)
- Juliet Lapidos (Books / Explainer / Brow Beat)
- Dahlia Lithwick (Jurisprudence)
- Michael Moran (Reckoning / Foreign Policy)
- Timothy Noah (The Customer)
- Meghan O'Rourke (The Highbrow / Grieving)
- Daniel M. Lavery (Dear Prudence, since 2015)
- Mike Pesca (The Gist)
- Robert Pinsky (Poetry editor)
- Phil Plait (Bad Astronomy / Science)
- Ron Rosenbaum (Spectator)
- William Saletan (Human Nature)
- Jack Shafer (Press Box)
- Eliot Spitzer (The Best Policy)
- Mike Steinberger (Drink)
- Dana Stevens (Surfergirl through 2005/Movies)
- Seth Stevenson (Ad Report Card / Well-Traveled)
- James Surowiecki (The Book Club)
- Leon Neyfakh (Podcast)
- Tom Vanderbilt (Transport)
- Jacob Weisberg (The Big Idea)
- Tim Wu (Technology/Jurisprudence)
- Emily Yoffe (Dear Prudence - until 2015 -, Human Guinea-pig)
- Reihan Salam (Politics)
- Laura Miller (Books and Culture)
- Carl Wilson (Music)
- Emily Bazelon
- Pete Buttigieg
- Paul Boutin
- Ian Bremmer
- Phil Carter
- David Edelstein
- Franklin Foer
- Sasha Frere-Jones
- Atul Gawande
- Austan Goolsbee
- Robert Lane Greene
- Virginia Heffernan
- David Helvarg
- Christopher Hitchens
- Jodi Kantor
- Mickey Kaus
- Patrick Radden Keefe
- Paul Krugman
- Steven Landsburg
- Will Leitch
- Farhad Manjoo
- Louis Menand
- David Plotz
- Daniel Radosh
- Bruce Reed
- Jody Rosen
- Herbert Stein
- James Surowiecki
- Julia Turner
- Josh Voorhees
- Rob Walker
- David Weigel
- Robert Wright
- Matthew Yglesias
- Fareed Zakaria
Other recurring features
- Dear Prudence (advice column)
- Science Denial
- The Good Word (language)
- The Movie Club
- The TV Club
- "Contrarianism's end?". The Economist. October 19, 2009.
- Weisberg, Jacob (June 19, 2006). "What Makes Slate Slatey?". Slate.
To be a Slatey writer, you must cut through the media welter [...] This can be done in a number of ways. [One] is to make the contrarian case that all the common assumptions about a subject are simply and hopelessly wrong.
- Coscarelli, Joe (October 23, 2009). "Slate's Contrarian Ways Mocked On Twitter". Mediaite.
- Blake, Aaron (October 21, 2014). "Ranking the media from liberal to conservative, based on their audiences". Washington Post. Retrieved August 31, 2017.
- Wolff, Michael. "No Jokes, Please, We're Liberal". VanityFair.com. Retrieved August 31, 2017.
- Winter, Jessica (May 21, 2015). "Slate Isn't Too Liberal. But…". Slate. Retrieved September 21, 2017.
- "Slate Magazine: Private Company Information - Businessweek". Bloomberg.com. Retrieved July 2, 2015.
- Levy, Nicole (September 30, 2014). "Long-serving deputy Julia Turner takes the reins at Slate". Capital New York. Retrieved September 30, 2014.
- "Unlimited FAQ". Slate. Archived from the original on July 3, 2015. Retrieved July 2, 2015.
- "Interview: Jacob Weisberg, Chairman, Slate Group: Breaking Out of the Beltway". CBS News. February 15, 2009.
- "Slate.fr: Jean-Marie Colombani à l'assaut du Web, actualité Tech & Net – Le Point". Le Point (in French). February 10, 2009. Retrieved April 28, 2013.
- "Slate Afrique". VoxEurop. June 20, 2012. Retrieved July 2, 2015.
- Levy, Dan (April 4, 2011). "Slate of Mind: Q&A with David Plotz". Sparksheet. Retrieved August 3, 2019.
- Sawers, Paul (June 8, 2015). "Slate slides behind a metered paywall as global readers are asked to pay $5/month". VentureBeat. Retrieved July 2, 2015.
- "Home". Slate V. Retrieved April 28, 2013.
- Farhi, Paul (August 24, 2011). "Slate magazine lays off Jack Shafer, Timothy Noah". The Washington Post. ISSN 0190-8286. Retrieved July 12, 2015.
- "'Slate' Gets a New Publisher". Adweek. August 27, 2012. Retrieved July 12, 2015.
- Bosman, Julie (March 1, 2012). "Slate to Begin a Monthly Review of Books". The New York Times. Archived from the original on February 27, 2013. Retrieved April 28, 2013.
- Turner, Julia (June 7, 2015). "Hello, International Reader". Slate. ISSN 1091-2339. Retrieved June 7, 2015.
- Goldenberg, Kira (October 16, 2014). "Stop trolling your readers". Columbia Journalism Review. Retrieved October 16, 2014.
- Engber, Daniel (January 8, 2019). "Free Thought for the Closed-Minded". Slate (magazine). Retrieved January 9, 2019.
- Phelps, Andrew (June 4, 2012). "Slate doubles down on podcasts, courting niche audiences and happy advertisers". Nieman Foundation for Journalism. Retrieved April 28, 2013.
- "Slate's Podcasting Guide". Slate. Retrieved August 3, 2012.
- Owens, Simon (February 6, 2015). "Slate's podcast audience has tripled in a year, and its bet on audio over video continues to pay off". NiemanLab. Retrieved February 6, 2015.
- Plotz, David (July 14, 2014). "David Plotz Says Goodbye". Slate. Retrieved July 14, 2014.
- "A Toast to Julia Turner". Slate. Retrieved February 18, 2019.
- Peiser, Jaclyn (March 6, 2019). "Slate Picks a Skilled Storyteller as Its New Top Editor". New York Times. Retrieved March 7, 2019.
- Yoffe, Emily (November 12, 2015). "Don't Call It Closure". Slate. ISSN 1091-2339. Retrieved July 31, 2016.
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