# Talk:Blue Monday (date)

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## Renaming/Notability

I don't think labelling this article as a date is helpful, and is contributing to the perceived lack of notability. This is simply an ad campaign, not notable enough to be any observed date. If we replace "date" from the title with "ad campaign", I think it would end confusion about the notability. In addition, this shouldn't be a date as there is no exact or calculable date associated with the campaign. Willtheoct (talk) 17:48, 1 September 2017 (UTC)

## Untitled

I've had to make some edits to this article. Any basic search of the author of this supposed study does not produce any evidence he is a credible source. ecven the institution he used to work for is trying to distance itself from him, and have stated he was a part tinme tutor rather than a scientist as he likes to describe himself. http://www.guardian.co.uk/science/2006/dec/16/badscience.uknews —Preceding unsigned comment added by 138.40.24.189 (talk) 17:07, 2 January 2008 (UTC)

I have had to make some edits to the article in response, so that it actually talks about the subject, rather than being a WP:COATRACK against Mr Arnell. MorganaFiolett (talk) 13:26, 21 January 2008 (UTC)

## "claims"

I think the wikipedia style guide says to avoid using "claims" as a word for attributing a quote, since it unduly biases the reader against the quoted person. 76.118.217.245 (talk) 04:43, 22 January 2008 (UTC)

## Formula

I added the claimed formula, and it was removed as not making sense. This is not a mistake (on our part at least); see Ben Goldacre's quote in the article. AlmostReadytoFly (talk) 08:56, 23 January 2009 (UTC)

## "Blue Monday" entry is a commercial advertisement and should be removed or explicitly presented as such

I have left the following note on the User talk:C3o page:

### Blue Monday (date) nonsense

Why are you protecting this abuse of wikipedia? Do you yourself have a monetary interest in this article? Then you should not get involved, it'd be unethical. Otherwise read the offensive article and either remove it or leave it in the honest form, as an explicit advertisement. Wikipedia should not promote dishonesty.

I hope that user:C3o will come to senses or someone will stop C3o's cover up action. Wlod (talk) 19:47, 19 January 2010 (UTC)

## The date allegedly falls on the [Monday of the last week/ third Monday/etc.] of January

What's the source for this and who's doing the alleging? As far as I was aware, the date falls when Cliff Arnall decides it's time to get into the papers again. AlmostReadytoFly (talk) 15:46, 26 January 2010 (UTC)

## Notability?

As someone previously unfamiliar with this term until today, this article really doesn't establish the date's notability. This should be improved upon. nlapierre 16:50, 17 January 2011 (UTC)

## Deletion?

I'm proposing to undo the deletion notice unless someone can come up with a good reason to delete. The reason given to propose deletion, to quote: "Bullshit article about a bullshit piece of PR. Pathetic" is in my mind enough to undo the notice immediately. This comment does not even conform to Wikipedia standards of language.

The article does need some revision and restructuring and I will post my ideas soon. Also Dr Ben Goldacre has written another newspaper item yesterday which is relevant. Socialogically, I beleive the creation of mainly press inspired myths is an important part of our history. keoka 14:17, 23 January 2011 (UTC)

I have emailed Dr Goldacre to see if he wishes to make any comment on a revision and so will wait a day or so before I start on the article.

To answer two questions lower down, I am writing a revised introduction which will not name any commercial company in accordance with Wiki rules. Details can of course be found in the references.

Just a quick question here - which "Wiki rules" (I presume you mean Wikipedia policy) do you refer to? I can't immediately think of any reason why we shouldn't explicitly name the companies involved in creating this. --David Edgar (talk) 00:51, 25 January 2011 (UTC)

The reason why this article is important is that "Blue Monday" has gone viral and departed from its spurious origins. For better or worse, it has caught the imagination of the press and public on both sides of the Atlantic and cannot be ignored. Also we have a duty to set the record straight that there are no data to support the idea of any particularly "blue" day. The "formula" is of course total baloney which I will say in more discreet words ref: Goldacre

I have also gathered more references which I will put up here for discussion.
keoka 00:03, 24 January 2011 (UTC)

I agree. The page clearly states that it was a Sky marketing campaign so I see no reason to delete the page. There are enough external references to demonstrate that this is topic people are interested in, and so should be kept. --Deltaflux (talk) 09:04, 24 January 2011 (UTC)

New material
I have a transcript of the BBC Radio4 programme 'More or Less' which is currently available as a podcast and 'Listen again' on the Radio4 website I've also found the No Pills website which has a list of activities for Cliff Arnall and a telephone number for enquiries.
keoka 15:25, 24 January 2011 (UTC) — Preceding unsigned comment added by Keoka (talkcontribs)

Monday 24 Jan 2011

Devoster,

You've beaten me to undoing the deletion notice as I've just put up the following draft rewrite. I'll check out your revision, but I've got more to add anyway, particularly to the new Criticism section which will be virtually the old copy with the formula etc outof the way.

I would like to develop the idea of a nonsensical idea becoming viral, but if anyone has any thoughts please let me know
keoka 22:26, 24 January 2011 (UTC)

### partial rewrite

The concept of a "Blue Monday" appears to have originated as a particular day as part of a publicity campaign by a television travel channel at a time of low demand. It is said to be the most depressing day of the year.

This has been challenged, but the popular press has maintained the idea and it now appears to have become part of a social mythology independant of its origin.

## Origin

The concept of a "Most Depressing Day" in January was proposed in a press release in 2006 under the name of Cliff Arnall, who was at the time a tutor at the Centre for Lifelong Learning, a Further Education centre attached to Cardiff University.

The web site NO PILLS [1] credits Cliff Arnall, a Former lecturer in psychology and researcher with Cardiff University and Founder of NO PILLS, with the authorship of the Most Depressing Day and Happiest Day formula. This web site lists clients including Johnson & Johnson, DTZ, Revlon, Golley Slater, Hepworth Building Products, L'Oreal, BSW Timber and Norton Rose.

## The Formula

${\displaystyle {\frac {[W+D-d]T^{Q}}{MN_{a}}}}$

where W is weather, D is debt, d is January pay , T is time since Christmas, Q is time since failing a new year’s resolutions, M is low motivational levels, and Na is the feeling of a need to take action.

No units are stated and the denominator is not numerical so a valur for the formula cannot be calculated.

The BBC News item 'I don't like Monday 24 January' dated 19 January 2005 [2] gives the formula for the day of misery as

1/8W+(D-d) 3/8xTQ MxNA

W is weather, D is debt - minus the money (d) due on January's pay day - and T is the time since Christmas, Q is the period since the failure to quit a bad habit, M stands for general motivational levels and NA is the need to take action and do something about it. Again no units are given and the formula cannot give a value or result.

As an explanation the BBC item states:

"Dr Arnalls calculated the effects of cold, wet and dark January weather after the cosiness of Christmas coupled with extra spending in the sales.

He found 24 January was especially dangerous, coming a whole month after Christmas festivities. Any energy from the holiday had worn off by the third week of January, he said. By Monday, most people will have fallen off the wagon or abandoned the nicotine patches as they fail to keep New Year's resolutions. That compounds a sense of failure and knocks confidence needed to get through January."

The BBC item adds: "The fact that the most depressing day fell on a Monday was not planned but a coincidence, he said."

## Criticism

The Guardian newspaper columnist Dr. Ben Goldacre reported that the press release was delivered substantially pre-written to a number of academics by public relations agency Porter Novelli, who offered them money to put their names to it.[3]

The Guardian later printed a statement from Cardiff University distancing themselves from Arnall: "Cardiff University has asked us to point out that Cliff Arnall ... was a former part-time tutor at the university but left in February."[4]

In the Dutch newspaper the Volkskrant klinisch clinical psychologyst Claudi Bockting of the University in Groningen (RUG) states that blue monday leads to deterioration of the word "Depression", and the suggestion to feel better by doing funny things is a false one for depressed people: it stimulates the feeling of being guilty for having a depression and feeling like a loser. You cannot resolve a depression in one day. [5]

## Incorrect date for 2010

The last full week of January, 2010, you will find to be January 25th, not January 18th as stated in the article.

24 January in 2005, 23 January in 2006, 22 January in 2007, 21 January in 2008, 19 January in 2009, 25 January in 2010 (the 18 January didn't fall on the Monday of the last full week of January - you will find that was 25 January), 24 January in 2011, 23 January in 2012, 21 January in 2013, 20 January in 2014

Could the confusion year mentioned in the article of 2011, be possibly a typing mistake or error by the writer?

There should be no confusion at all.

Butdavid (talk) 08:22, 3 February 2014 (UTC)

## Assessment comment

The comment(s) below were originally left at Talk:Blue Monday (date)/Comments, and are posted here for posterity. Following several discussions in past years, these subpages are now deprecated. The comments may be irrelevant or outdated; if so, please feel free to remove this section.

 Is Blue Monday the last or 4th Monday of January? If the dates go backwards it will be earlier in January every year. If it is the last or 4th Monday it would be January 28, 2008, but Wikipedia lists it as January 21st for 2008. Does anyone know??? Could the same be true about the Happiest Day of the Year? Could it be the 4th or last Friday of June? Otherwise, it would be earlier and ealier each year. The dates prior all fell on the 4th Friday. June 24, 2005 June 23, 2006 June 22, 2007 The last Friday is June 27 in 2008. Otherwise, June 20, 2008, June 19, 2009, June 18, 2010, etc... would make the happiest day earlier and earlier. Dr. Cliff Arnall calculated Blue Mondays as the most depressed day of the year. How do we calculate it consistently in the future??? Last Monday or 4th Monday in January? Last Friday or 4th Friday in June? Thanks! Madpride (talk) 01:51, 18 January 2008 (UTC)

Last edited at 01:51, 18 January 2008 (UTC).

Substituted at 09:51, 29 April 2016 (UTC)

1. ^ "NO PILLS".
2. ^ {{cite url |url=http://news.bbc.co.uk/1/hi/uk/4187183.stm |title=BBC News I don't like Monday 24 January | date=2005 Jan 19 |accessdate=201i Jan 23
3. ^ Goldacre, Ben (2006-12-16). "MS = media slut, but CW = corporate whore". The Guardian. London. Retrieved 2008-01-21.
4. ^ nam="Guardian_2"Goldacre, Ben (2006-11-18). "How GxPxIxC = selling out to your corporate sponsor". London: The Guardian. Retrieved 2008-01-21.
5. ^ "Geen enkel bewijs dat Blue Monday somberste dag is". De volkskrant. Groningen. 2012-01-16. Retrieved 2012-01-16.