Terry Alderete

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on the borad of the Hispanic Community Affairs Council

Theresa Eleanor "Terry" Roderick-Alderete (May 17, 1945 in San Jose, California; died on March 21, 2013 in Newark, California[1]) was an American businesswoman from the Bay Area. After working for Pacific Bell for thirty years, she started her own consulting business which organizes events for Bay Area non-profits. She was inaugurated into the Alameda County Women's Hall of Fame in 2012.

Personal life and education[edit]

Terry Alderete was born in the Bay Area. Her mother and aunt were migrants from Jalisco, Mexico. They came to the United States in 1922 and her mother started ironing clothes in Los Angeles, California. Her father migrated, in 1910, from Cebu, Philippines. Her parents met and moved to Newark, California, and worked as migrant workers. After saving enough money, they started their own strawberry farm.[2][3] Her father died when Alderete was four.[3]

Alderete graduated from Newark Memorial High School with honors. After high school, she attended San Jose State University.[2] She intended on studying medicine, but, received her degree recreation.[4] She has two children and lives in Newark, California.[2][5]

Professional career[edit]

After graduate from San Jose State University, Alderete started working at Pacific Bell. She worked there for twenty-nine years. She started as a phone operator and left the company as Ethnic Marketing Director.[2] Alderete started working for the Unity Council in Oakland.[6] After retiring, she started her own consulting business, Alderete Business Visions, in 1998.[2][3] The company organizes events for Bay Area Hispanic non-profits such as the Dia de los Muertos in Oakland, the Carnaval in San Francisco, and the Mariachi Festival in San Jose.[4][6]


Alderete has served as Director of the California Hispanics Chamber of Commerce and has been active in the organization since 1988. She is the former President of the Hispanic Chamber of Commerce of Alameda County. Currently, she is the Director of the Newark Rotary and is also involved in Ohlone College Foundation, the Fremont Symphony Orchestra, and the San Francisco Foundation awards.[2]

Notable awards[edit]


She died on 21 March 2013 in Newark on a cardiac arrest.[7]


  1. ^ Theresa Eleanor Roderick-Alderete Obituary
  2. ^ a b c d e f g h i j k "Terry Alderete". Hispanic Community Affairs Council. Retrieved 3 June 2012. 
  3. ^ a b c Guynn, Jessica (1 May 2006). "JessicaPromoting a vision for Latinos' future: Alderete connects to her Mexican heritage by working behind the scenes for cultural events in the Bay Area.". Contra Costa Times. Retrieved 3 June 2012. 
  4. ^ a b c Nachitgal, Jeff (30 October 2005). "Terry Alderete". San Francisco Business Times. Retrieved 3 June 2012. 
  5. ^ a b Miramar, Elena (5 May 2012). "Success by Nature". Vision Hispana Newspaper. Retrieved 3 June 2012. 
  6. ^ a b "2012 Inductees". Alameda County. Retrieved 3 June 2012. 
  7. ^ Remembering Terry Alderete: A real person, a real role model