|Channels||Analog: 6 (VHF)|
(Kid's Television, LLC)
|Former callsigns||W53BO (1997-2001)|
|Former channel number(s)||Analog: 53, 19|
|Former affiliations||Univision (to 2009)|
WJMF-LP is a low-power television station in Jackson, Mississippi. The station, which currently operates on Channel 6, is owned by Rainey Radio. The station currently acts as a radio station broadcasting a Oldies & Classic Hits format as EZ 87.7, taking advantage of that station's audio signal on 87.75 MHz FM.
WJMF was previously an affiliate of the Spanish language Univision network, rebroadcasting a satellite feed of KUOK Oklahoma City, Oklahoma, a former sister station under Equity Media Holdings; consequently, WJMF was Univision's sole affiliate in Mississippi, as well as the state's only Spanish-language TV station in general. WJMF even broadcast KUOK station identifications and Oklahoma ads.
It was originally announced that WJMF would become a LAT TV affiliate. However, Equity placed LAT TV on co-owned WJXF-LP instead. (That station would later switch to Equity's Retro Jams network, before closing down in 2010.)
WJMF was sold at auction to Rainey Radio on April 16, 2009; this separated it from KUOK, which was sold to Tyler Media. The sale closed on July 10, 2009. In early 2011, WJMF-LP was relocated to channel 6, when it was relaunched as a radio station, "EZ 87.7".
In June 2015, a Saturday evening request show was added to the station. The name of its host is Gearshift Gary.
- Radio-Info: "Jackson's New 87.7 FM", March 9, 2011.
- "Takers found for 60 Equity stations". Television Business Report. April 18, 2009. Retrieved April 20, 2009.
- "Consummation Notice". CDBS Public Access. Federal Communications Commission. July 13, 2009. Retrieved August 26, 2009.
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