WJMF was previously an affiliate of the Spanish languageUnivision network, rebroadcasting a satellite feed of KUOKOklahoma City, Oklahoma, a former sister station under Equity Media Holdings; consequently, WJMF was Univision's sole affiliate in Mississippi, as well as the state's only Spanish-language TV station in general. WJMF even broadcast KUOK station identifications and Oklahoma ads.
It was originally announced that WJMF would become a LAT TV affiliate. However, Equity placed LAT TV on co-owned WJXF-LP instead. (That station would later switch to Equity's Retro Jams network, before closing down in 2010.)
WJMF was sold at auction to Rainey Radio on April 16, 2009; this separated it from KUOK, which was sold to Tyler Media. The sale closed on July 10, 2009. In early 2011, WJMF-LP was relocated to channel 6, when it was relaunched as a radio station, "EZ 87.7".
In June 2015, a Saturday evening request show was added to the station. The name of its host is Gearshift Gary.