From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Wnbd 2018.png
Greenwood, Mississippi
United States
CityGrenada, Mississippi
ChannelsDigital: 33 (UHF)
Virtual: 33
BrandingNBC 33 (general)
The Delta News (newscasts)
Affiliations33.1: NBC
OwnerCox Media Group[1][2]
(Cala Broadcast Partners LLC)
FoundedFebruary 25, 2010
First air date
December 13, 2010 (10 years ago) (2010-12-13)
Former call signs
CBS (DT2, mapped to 15.1; 2016–2017)
Call sign meaning
We're NBC in the Delta
Technical information
Licensing authority
Facility ID181137
ERP15 kW
HAAT572.8 m (1,879 ft)
Transmitter coordinates33°22′23.0″N 90°32′25.0″W / 33.373056°N 90.540278°W / 33.373056; -90.540278
Public license information

WNBD-LD, virtual and UHF digital channel 33, is a low-powered NBC affiliated television station licensed to Grenada, Mississippi, United States and serving the Delta area of Northwestern Mississippi. Owned by Atlanta-based Cox Media Group, it is a sister station to Greenwood-licensed dual ABC/Fox affiliate WABG-TV (channel 6) and Cleveland-licensed low-powered CBS affiliate WXVT-LD (channel 17). The three stations share studios on Washington Avenue in Greenville; WNBD-LD's transmitter is located northeast of Inverness, Mississippi. There is no separate website for WNBD-LD; instead, it is integrated with that of sister station WABG-TV.

Due to the low-power transmission, WNBD-LD's over-the-air digital signal just misses Grenada but covers the major cities in the viewing area.


WNBD-LD is the first NBC affiliate ever based in the market—prior to its launch, viewers in the region received NBC programming on cable or over-the-air from KTVE in El Dorado, Arkansas, WLBT in Jackson, and/or WMC-TV in Memphis, Tennessee.[3][4] Tentative launch of the channel was scheduled for between mid-October and early November 2010. It filed an application for a "license to cover" on October 21.[5] The actual sign-on occurred December 13.[6] Soon after WNBD-LD's sign-on, it became available on Suddenlink Communications channel 9, with WLBT and WMC remaining in their channel positions.[7] While current Federal Communications Commission (FCC) must-carry rules do not require carriage of low-powered stations, Commonwealth had the right to require cable systems to carry WNBD as part of retransmission consent compensation for carrying WABG.

Commonwealth Broadcasting Group agreed to sell WNBD-LD, WABG-TV, and WFXW-LD to Cala Broadcast Partners for $11.7 million on October 30, 2015. Cala is jointly owned by Brian Brady (who owns several other television stations, mostly under the Northwest Broadcasting name) and Jason Wolff (who owns radio and television stations through Frontier Radio Management).[8] Concurrently with this acquisition, Cala agreed to purchase WXVT from H3 Communications; a month later, it assigned its right to purchase that station to John Wagner.[9] The sale was completed on August 1, 2016.[10] on that date, the station went off the air, with Wagner stating in a filing with the FCC that it was looking for new programming.[11] This resulted in the WXVT intellectual unit, including CBS programming, being moved to a digital subchannel of WNBD-LD and mapped to WXVT's former channel 15. WNBD-LD would serve as an NBC and CBS affiliate until the CBS affiliation moved to WXVT-LD on June 26, 2017.

On January 1, 2017, Cable One removed channels owned by Northwest Broadcasting (WNBD-LD, WABG-TV, WXVT and WABG-DT2) after the two companies failed to reach an agreement. On February 1, 2017, the channels were restored to Cable One's lineup under a new carriage deal.

In February 2019, Reuters reported that Apollo Global Management had agreed to acquire the entirety of Brian Brady's television portfolio, which it intends to merge with Cox Media Group (which Apollo is acquiring at the same time) and stations spun off from Nexstar Media Group's purchase of Tribune Broadcasting, once the purchases are approved by the FCC.[12] In March 2019 filings with the FCC, Apollo confirmed that its newly-formed broadcasting group, Terrier Media, would acquire Northwest Broadcasting, with Brian Brady holding an unspecified minority interest in Terrier.[13] In June 2019, it was announced that Terrier Media would instead operate as Cox Media Group, as Apollo had reached a deal to also acquire Cox's radio and advertising businesses.[14] The transaction was completed on December 17.[15]

Digital television[edit]

Digital channel[edit]

Channel Video Aspect PSIP Short Name Programming[16]
33.1 1080i 16:9 WNBD-LD Main WNBD-LD programming / NBC


On cable, WNBD-LD can be seen on Suddenlink channel 2 and in high definition on digital channel 715. WNBD-LD can also be seen on Cable One channel 3 and in high definition on digital channel 1003.

On satellite, NBC 33 can be seen on DirecTV and Dish Network on channel 33.


Syndicated programming on WNBD-LD includes Rachael Ray, The Real, The Ellen DeGeneres Show, and The Big Bang Theory.


As of August 2016, WNBD-LD merged its news operation with that of WABG-TV (along with WXVT-LD), under the brand name The Delta News. Prior to that, WNBD-LD produced its own evening newscasts with anchor Lakiya Scott.


  1. ^ "Apollo Global Management Acquires Cox's Television Stations Plus Radio & Newspapers In Dayton". RadioInsight. February 15, 2019. Retrieved February 15, 2019.
  2. ^ Jessell, Harry A. (March 6, 2019). "Cox TV Valued At $3.1 Billion In Apollo Acquisition". TVNewsCheck. NewsCheckMedia LLC. Retrieved March 6, 2019.
  3. ^ http://www.deltabusinessjournal.com/news-insert.html
  4. ^ http://wabg.com/NEWS09212010_NBC.htm
  5. ^ http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1404017
  6. ^ http://tvlistings.zap2it.com/tvlistings/ZCSGrid.do?stnNum=70173&channel=33.1
  7. ^ Per channel listings at zap2it.com, zip:"38930".
  8. ^ "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License (WABG-TV)". CDBS Public Access. Federal Communications Commission. December 3, 2015. Retrieved December 9, 2015.
  9. ^ "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License (WXVT)". CDBS Public Access. Federal Communications Commission. December 3, 2015. Retrieved December 9, 2015.
  10. ^ Consummation Notice, CDBS Public Access, Federal Communications Commission, 1 August 2016, Retrieved 10 August 2016.
  11. ^ Wagner, John (August 12, 2016). "Suspension of Operations and Silent Authority of a DTV Station Application". Licensing and Management System. Federal Communications Commission. Retrieved July 16, 2017.
  12. ^ "EXCLUSIVE-Apollo nears $3 billion deal to buy Cox TV stations -sources" from CNBC (February 10, 2019)
  13. ^ Jessell, Harry A. (March 6, 2019). "Cox TV Valued At $3.1 Billion In Apollo Acquisition". TV News Check. Retrieved March 6, 2019.
  14. ^ Jacobson, Adam (June 26, 2019). "It's Official: Cox Radio, Gamut, CoxReps Going To Apollo". Radio & Television Business Report. Retrieved June 26, 2019.
  15. ^ "Cox Enterprises Announces Close of Cox Media Group Sale to Affiliates of Apollo Global Management", prnewswire.com, 17 December 2019, Retrieved 17 December 2019.
  16. ^ RabbitEars TV Query for WNBD

External links[edit]