WNBD-LD

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WNBD-LD
Wnbc 2010.png
Greenville/Greenwood, Mississippi
United States
Branding NBC 33
Slogan Your Home For NBC in Mississippi
Channels Digital: 33 (UHF)
Subchannels 33.1 NBC
Owner Northwest Broadcasting
(Cala Broadcast Partners, LLC)
Founded December 13, 2010
Call letters' meaning NBC Delta
Sister station(s) WABG, WXVT, WFXW-LD
Former callsigns W33CT-D
Transmitter power 15 kW
Height 577 m
Facility ID 181137
Transmitter coordinates 33°22′23.0″N 90°32′25.0″W / 33.373056°N 90.540278°W / 33.373056; -90.540278
Website www.yourdeltanews.com

WNBD-LD is a low-powered NBC-affiliated television station for the Delta region of Mississippi licensed to Grenada. It broadcasts a high definition digital signal on UHF channel 33 from a transmitter northeast of Inverness. Owned by Northwest Broadcasting, WNBD shares separate administrative and studio buildings on Washington Avenue in Greenville with sister station ABC affiliate WABG-TV. It also operates CBS affiliate WXVT under a shared services agreement, owned by John Wagner. Due to the low-power transmission, its over-the-air digital signal just misses Grenada but covers the major cities in the viewing area.

Syndicated programming on the channel includes: Access Hollywood, The Doctors, Family Feud, and Extra. WNBD-LD simulcasts its morning newscasts with WABG-TV, and carries a brief news update weeknights at 10PM.

WNBD-LD is the first NBC affiliate ever based in the market—prior to its launch, viewers in the region received NBC programming on cable or over-the-air from KTVE in El Dorado, Arkansas, WLBT in Jackson, and/or WMC-TV in Memphis, Tennessee.[1][2] Soon after WNBD-LD's sign-on, it became available on Suddenlink Communications channel 9, with WLBT and WMC remaining in their channel positions.[3] While current FCC must-carry rules do not require carriage of low-powered stations, Commonwealth has the right to require cable systems to carry WNBD as part of retransmission consent compensation for carrying WABG.

Commonwealth Broadcasting Group agreed to sell WNBD-LD, WABG-TV, and WFXW-LD to Cala Broadcast Partners for $11.7 million on October 30, 2015. Cala is jointly owned by Brian Brady (who owns several other television stations, mostly under the Northwest Broadcasting name) and Jason Wolff (who owns radio and television stations through Frontier Radio Management).[4] Concurrently with this acquisition, Cala agreed to purchase WXVT from H3 Communications; a month later, it assigned its right to purchase that station to John Wagner.[5] The sale was completed on August 1, 2016.[6]

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