WLNS-TV

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WLNS-TV is the CBS-affiliated television station for the Central Lower Peninsula of Michigan. Licensed to Lansing, it broadcasts a high definition digital signal on UHF channel 36 (or virtual channel 6.1 via PSIP) from a transmitter on Van Atta Road in Meridian Charter Township. Owned by Media General, WLNS operates ABC/CW affiliate WLAJ-TV (owned by Shield Media, LLC) through joint sales and shared services agreements. The two stations share studios on East Saginaw Street (along U.S. 127/BL I-69/M-43) in Lansing's Eastside section. Syndicated programming on WLNS includes The Insider, Entertainment Tonight, Inside Edition, and Dr. Phil among others.

History

The station signed-on May 1, 1950 as WJIM-TV and was owned by Harold F. Gross along with WJIM radio (1240 AM). It is Michigan's second-oldest television station outside Detroit (behind WOOD-TV in Grand Rapids). Gross had started WJIM, the first commercial radio station in Lansing, in 1934 and both stations were named after his son Jim. According to local legend, Gross won the original radio license in a card game.

WJIM-TV originally aired an analog signal on VHF channel 6 from a transmitter from the top of a bank in Downtown Lansing before moving to its current location on Saginaw Street (known as "the country house") in 1953. Gross was skeptical of the success of television, so the new facility was designed as a motel complete with a pool in case the station did not catch on. As it turned out, the pool had very little use except for the occasional employee party.

WJIM-TV originally carried programming from all four major networks: ABC, DuMont, NBC, and CBS; although it was, and always has been, a primary CBS affiliate. ABC disappeared from the schedule in 1958 when WJRT signed-on from Flint. DuMont programming disappeared when the network ceased operations in 1956. NBC disappeared from the schedule in 1959 when WILX signed-on. Thus, at the start of the fall 1959 TV season, WJIM-TV was broadcasting only CBS.

License challenges

The local chapter of the American Civil Liberties Union challenged the station's license in 1973 on allegations Gross prevented a number of prominent political figures from appearing on WJIM-TV A Federal Communications Commission (FCC) judge ordered the license revoked in 1981--only the second time a station had its license revoked for violating the FCC's fairness guidelines. The first instance was WLBT-TV in Jackson, Mississippi which lost its license in 1969 due to blatant bias against the Civil Rights Movement. Unlike WLBT, however, WJIM kept its license when the initial revocation was reversed by a three-member review board at the FCC in 1982.

The ACLU would eventually agree to a cash settlement in 1984.

Ownership transfers

The stress of the decade-long licensing dispute made Gross decide to get out of broadcasting. He sold WJIM-TV, along with WKBT in La Crosse, Wisconsin (which Gross had bought a decade earlier) to Unicom, a unit of Forstmann Little, doing business as Backe Communications soon after the cash settlement was approved. Even after deducting the settlement with the ACLU, Gross netted a handsome return on his original investment of a half-century earlier. The station adopted its current call letters, WLNS-TV, on July 16, 1984.

Unicom's ownership of the station was short-lived; in 1986 it sold WLNS and WKBT to Young Broadcasting.

Young filed for Chapter 11 bankruptcy protection in early-2009. The company was subsequently taken over by its secured lenders and outsourced most of its operations to Gray Television. WLNS was not part of the management agreement because Gray already owned WILX. Young merged with Media General in 2013.

Flint and Detroit

Channel 6 doubled as Flint's CBS affiliate for many years. Its signal (the second strongest in Michigan at the time it signed on) decently covers Flint itself and surrounding Genesee County. For many years, it identified on-air as "Lansing/Flint/Jackson". In 1972, Saginaw's WEYI-TV, then the CBS affiliate for the rest of Mid-Michigan, moved its studios and transmitter to Clio, just north of Flint. Until the early-1980s, Flint was served by two CBS stations. However, later in the 1980s, WLNS chose to concentrate more on Lansing. Comcast dropped WLNS from its Flint cable systems as result. However, it is still easily viewable in Flint and Saginaw with a good antenna.

The station's signal also reaches as far as the Detroit area, but this is limited mostly to the northwestern and western suburbs. In the Detroit market, its signal is strongest in fast growing Livingston County, where some parts actually get city-grade coverage. This is because WLNS' transmitter is only ten miles west of the Ingham County line. It is believed that many viewers in Detroit's western suburbs pointed their antennas toward Lansing to pick up Detroit Lions games that were blacked out in Detroit.

For many years, WLNS' programming was seen on a low-powered analog repeater, W67AJ channel 67, in Ann Arbor (which is also part of the Detroit market). This translator was owned by Eastern Michigan University in Ypsilanti. W67AJ's license was canceled in January 2007 by the FCC.

Digital television

Digital channel

Channel	Video	Aspect	PSIP Short Name	Programming
6.1	1080i	16:9	WLNS-HD	Main WLNS-TV programming / CBS

Analog-to-digital conversion

WLNS-TV shut down its analog signal, over VHF channel 6, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station digital signal relocated from its pre-transition UHF channel 59, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to UHF channel 36, using PSIP to display WLNS-TV's virtual channel as 6 on digital television receivers.

WLNS was not allowed to use 36 initially because WJRT-TV was previously using 36 for its digital transmissions. However, on June 12, 2009, that station moved its digital broadcasts to VHF channel 12 allowing WLNS to use UHF channel 36 without causing interference.

News operation

File:Wlns news 2010.png

News open.

Traditionally, WLNS had been the most watched television station in Central Michigan regularly beating rival WILX in Nielsen ratings. Sometime in the early-2000s, however, the NBC outlet overtook WLNS for the first time and has maintained a narrow (if not consistent) lead ever since then. Throughout its history, WLAJ has made three attempts to offer Lansing a third option of local newscasts but none of them have ever made any headway in the ratings and/or gained consistent viewership. This is due in part because it was the area's last big three network-affiliated station to launch and compete against well established news departments at WLNS and WILX. Since its weekday noon show was canceled in the late-1990s, WILX has not offered a newscast during the midday hours resulting in WLNS having the only local news program seen in the time slot.

Ironically, unlike most CBS affiliates in the Eastern Time Zone, this station does not offer a newscast weeknights at 5:30. Therefore, WSYM is the only option for news during that time (all of the Fox affiliate's news broadcasts are actually produced by WILX through an outsourcing agreement). On January 28, 2011, WILX became the first station in Central Michigan to upgrade local newscasts to high definition level (WSYM would eventually follow on June 13). In July 2011, WLNS began airing all of its news programming from a temporary set in the station's breakroom while a new one was constructed in preparation for its own launch of HD news programing. The brand new set debuted on August 26, 2011 during the 5 p.m. newscast while HD newscasts debuted during the 5 p.m. show on October 26, 2011.

On September 12, 2011, 6 News This Morning expanded to two and a half hours and now begins at 4:30 a.m. As a result the CBS Morning News now airs at 4 a.m. locally. On April 1, 2013, WLNS began simulcasting its weeknight 6 and 11 o'clock newscasts on WLAJ. Their morning newscast started simulcasting (from 5 until 7 a.m.) on WLAJ on April 15 and includes separate, recorded cut-ins during ABC's Good Morning America. In addition to its main studios, WLNS operates a bureau within the Jackson Citizen Patriot newsroom on South Jackson Street in downtown Jackson.

References

• History of WLNS
• Michiguide.com: WLNS-TV

External links

• WLNS-TV (can be entered into web-enabled mobile device for wireless access)
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