The mission of the organization is "to advance One Web that is free and open", "to expand the Web's capability and robustness" and "to extend the Web's benefits to all people on the planet". The foundation employs three programs, Web Science and Research, Web Technology and Practice and Web for Society, to reach the objectives of the organization.
Alberto Ibarguen and Berners-Lee announcing the Web Foundation in 2008
When announcing the foundation, Berners-Lee discussed a system to label websites for their trustworthiness. According to the BBC he said "there needed to be new systems that would give websites a label for trustworthiness once they had been proved reliable sources."  The New Scientist criticized the formation of an organization to tell others what is true or not.