XO (record label)

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XO
XO - 2.gif
Parent companyUniversal Music Group
Founded2012; 7 years ago (2012)
Founder
Distributor(s)Republic Records
Genre
Country of origin Canada

XO (also known as XO Records)[1][2] is a Canadian record label founded by singer The Weeknd and his manager Amir "Cash" Esmailian[3]. As of 2012, it operates as a subsidiary of, and is distributed through, Universal Music Group's Republic Records.[4] The label's current acts include The Weeknd, Belly, Nav, 88Glam,[5] and Black Atlass. The label also has four albums to debut at number one on the Billboard 200 such as Beauty Behind The Madness, Starboy, My Dear Melancholy, by The Weeknd and Bad Habits by Nav.

History[edit]

XO was created by Canadian singer-songwriter The Weeknd, as an unofficial imprint to release three mixtapes in 2011. The three releases, House of Balloons, Thursday, and Echoes of Silence, helped grow the singer's profile, and began promoting the "XO" moniker through various on-stage performances and references within songs. The Weeknd also began conducting advertising deals via the label to multiple outlets, namely collaborating with PAX Labs to release a limited edition version of the PAX 2 vaporizer, an electronic cigarette that could be used in shows during The Madness Fall Tour.[6]

Upon securing a major recording contract with Republic Records in 2012, XO was also assumed as a subsidiary of Republic, and also acted as the distributors and manufacturers of any music created by XO. Belly was signed as the label's first artist in 2015, and Derek Wise was signed later that year. Nav was signed by the label in 2016. Upon entering classification as a subsidiary, the label has released seven projects by their artists (discluding The Weeknd).

On February 8, 2018, Montreal-born singer Black Atlass released a new song, "My Life", distributed by XO Records. Black Atlass had previously appeared alongside The Weeknd in his "Secrets" music video and in some ads involving the Puma x XO collections that dropped in 2017.[7]

Roster[edit]

Current acts[edit]

Act Year
signed
Releases
under the label
The Weeknd 2012 5
Belly 2015 4
Nav 2016 4
88Glam[5] 2017 2
Black Atlass[8] 2018 1

Discography[edit]

The label has officially released five studio albums, one EP, and one compilation album. Unofficially, the label has released eight mixtapes.

Studio albums[edit]

Year Album details
2013 The WeekndKiss Land
2015 The Weeknd – Beauty Behind the Madness
  • Released: August 28, 2015[10]
  • Label: XO, Republic
  • Formats: CD, download
2016 The Weeknd – Starboy
  • Released: November 25, 2016[11]
  • Label: XO, Republic
  • Formats: CD, download
2018 88Glam88Glam Reloaded
  • Released: April 20, 2018
  • Label: XO, Republic[5]
  • Formats: download
NavReckless
  • Released: May 18, 2018
  • Label: XO, Republic
  • Formats: download
Black Atlass – Pain and Pleasure
  • Released: July 12, 2018[12]
  • Label: XO, Republic
  • Formats: download
Belly – IMMIGRANT
  • Released: October 12, 2018
  • Label: XO, Roc Nation, Republic
  • Formats: CD, download
88Glam – 88Glam 2
  • Released: November 16, 2018
  • Label: XO, Republic
  • Formats: download
2019 Nav – Bad Habits
  • Released: March 22, 2019
  • Label: XO, Republic
  • Formats: download

EPs[edit]

Year EP details
2018 The Weeknd – My Dear Melancholy,
  • Released: March 29, 2018
  • Label: XO, Republic
  • Formats: CD, download

Compilation albums[edit]

Year Album details
2012 The WeekndTrilogy

Mixtapes[edit]

Year Album details
2011 The WeekndHouse of Balloons
  • Released: March 21, 2011
  • Label: XO
  • Formats: download
The Weeknd – Thursday
  • Released: August 18, 2011
  • Label: XO
  • Formats: download
The Weeknd – Echoes of Silence
  • Released: December 21, 2011
  • Label: XO
  • Formats: download
2015 BellyUp For Days
  • Released: May 7, 2015
  • Label: XO, Roc Nation
  • Formats: download
2016 Belly – Another Day in Paradise
  • Released: May 27, 2016
  • Label: XO, Roc Nation
  • Formats: download
Belly – Inzombia
  • Released: November 11, 2016
  • Label: XO, Roc Nation
  • Formats: download
2017 Nav – Nav
  • Released: February 24, 2017
  • Label: XO, Republic
  • Formats: download
Nav and Metro BoominPerfect Timing
  • Released: July 21, 2017
  • Label: Boominati, XO, Republic
  • Formats: download
Belly – Mumble Rap
  • Released: October 6, 2017
  • Label: XO, Roc Nation
  • Formats: download

References[edit]

  1. ^ "Who Is Signed To XO? Dissecting The Weeknd's Canadian Collective". Umusic. Retrieved 6 November 2017.
  2. ^ "The Weeknd (@theweeknd)". Instagram. Retrieved 6 November 2017.
  3. ^ Bliss, Karen. "Meet The Weeknd's Managers: Amir 'Cash' Esmailian and Tony Sal on Breaking Through, Top Influences and More". Billboard. Retrieved 21 May 2018.
  4. ^ "Republic Records". www.universalmusic.com. Retrieved 21 February 2019.
  5. ^ a b c Berry, Peter. "88GLAM SIGN TO XO RECORDS, DROP '88GLAM: RELOADED' PROJECT". XXL. Retrieved 28 April 2018.
  6. ^ Keating, Lauren. "The Weeknd Launches A Vape That Plays His Hit Single 'The Hills' As You Smoke". Tech Times. Retrieved 13 November 2016.
  7. ^ Marsh, Ryan. "The Weeknd signs Black Atlass to XO Records". Rap Wave. Retrieved 13 November 2016.
  8. ^ Goddard, Kevin. "Did The Weeknd Sign R&B Singer Black Atlass To XO Records?". HotNewHipHop. Retrieved 8 February 2018.
  9. ^ "Kiss Land by The Weeknd on Apple Music". iTunes. Retrieved 12 October 2016.
  10. ^ "Beauty Behind the Madness by The Weeknd on iTunes". iTunes. Retrieved 12 October 2016.
  11. ^ Lynch, John (22 September 2016). "The Weeknd released a new single with Daft Punk and revealed a release date for his album". Business Insider. Retrieved 12 October 2016.
  12. ^ "Pain & Pleasure by Black Atlass on Apple Music". iTunes. Retrieved 12 July 2018.