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3G was relatively slow to be adopted globally. In some instances, 3G networks do not use the same radio frequencies as 2G so mobile operators must build entirely new networks and license entirely new frequencies, especially so to achieve high data transmission rates. Other delays were due to the expenses of upgrading transmission hardware, especially for UMTS, whose deployment required the replacement of most broadcast towers. Due to these issues and difficulties with deployment, many carriers were not able to or delayed acquisition of these updated capabilities.
In December 2007, 190 3G networks were operating in 40 countries and 154 HSDPA networks were operating in 71 countries, according to the Global Mobile Suppliers Association (GSA). In Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology with the support of around 100 terminal designs to operate 3G mobile networks.
Roll-out of 3G networks was delayed in some countries by the enormous costs of additional spectrum licensing fees. (See Telecoms crash.) The license fees in some European countries were particularly high, bolstered by government auctions of a limited number of licenses and sealed bid auctions, and initial excitement over 3G's potential.
The 3G standard is perhaps well known because of a massive expansion of the mobile communications market post-2G and advances of the consumer mophone. An especially notable development during this time is the smartphone (for example, the iPhone, and the Android family), combining the abilities of a PDA with a mobile phone, leading to widespread demand for mobile internet connectivity. 3G has also introduced the term "mobile broadband" because its speed and capability make it a viable alternative for internet browsing, and USB Modems connecting to 3G networks are becoming increasingly common.
The first African use of 3G technology was a 3G video call made in Johannesburg on the Vodacom network in November 2004. The first commercial launch was by Emtel-ltd in Mauritius in 2004. In late March 2006, a 3G service was provided by the new company Wana in Morocco. In May 2007, Safaricom launched 3G services in Kenya while later that year by Vodacom Tanzania also started providing services. In February 2012 Bharti Airtel Launched a 3.75G Network in selected cities in Kenya with a countrywide rollout planned for later in the year. In Egypt, Mobinil launched the service in 2008 and in Somaliland, Telesom started first 3G services on 3 July 2011, to both prepaid and postpaid subscription customers. Telecommunication networks in Nigeria like Globacom, Airtel and MTN provide 3G services to their numerous customers.
Asia is also using 3G services very well. A lot of companies like Dialog Axiata PLC Sri Lanka (First to serve 3G Service in South Asia in 2006), BSNL, WorldCall, PTCL, Maxis, Vodafone, Airtel, Idea Cellular, Aircel, Tata DoCoMo and Reliance have released their 3G services.
On March 19, 2012, Etisalat Afghanistan, the fastest growing telecommunications company in the country and part of Etisalat Group, announced the launch of 3G services in Afghanistan.
Nepal was one of the first countries in southern Asia to launch 3G services. Nepal's first 3G company was NTC(Nepal Telecom Corporation) and the second was Ncell. Ncell also covered Mount Everest with 3G. NTC provides high speed video calling with other 3G services, as well as post-paid and pre-paid 3G SIM cards.
3G and 4G was simultaneously launched in Pakistan on April 23, 2014 through a SMRA Auction. Three out of Five Companies got a 3G licence i.e. Ufone, Mobilink and Telenor while China Mobile's Zong got 3G as well as a 4G licence. Whereas fifth company, Warid Pakistan did not participate in the auction procedure. With that Pakistan joined the 3G and 4G world. In the non-mobile sector, Pakistan's biggest telecommunication company PTCL launched its 3G network, EVO, in mid-2008 and has since then established itself in this sector. It provides 3G services in 105 cities across Pakistan. Omantel's WorldCall also provides 3G services in 50 cities Pakistan-wide. They provide mobile broadband service via dongles and modems. On 14 August 2010, Pakistan became the first country in the world to experience EVDO's RevB 3G technology that offers maximum speeds of 9.3 Mbit/s. At present the services of EVO Nitro (brand name) are available in Islamabad, Rawalpindi, Lahore and Karachi. The RevA network, with speeds if up to 3.1 Mbit/s is available in over 100 cities of the country.
State-run mobile operator Teletalk Bangladesh limited launched countrywide 3G services using UMTS with HSDPA facilities. The rest GSM operators GrameenPhone, Banglalink, Robi and Airtel also obtained 3G licenses.Grameenphone is committed to launch 3G service by October 2013.  Grameenphone has a plan to launch 4G LTE services first time in Bangladesh using TD-LTE technology. In this connection Grameenphone brought 10 MHz spectrum at 3G auction by BTRC. Indian telecom giants TATA and Reliance have shown their interest to get licenses for 3G operations in Bangladesh. Two other operators, Qubee and Banglalion, currently offer 4G Wimax data services in Bangladesh. CityCell operates a nationwide third-generation CDMA2000 network.
China announced in May 2008, that the telecoms sector was re-organized and three 3G networks would be allocated so that the largest mobile operator, China Mobile, would retain its GSM customer base. China Unicom would retain its GSM customer base but relinquish its CDMA2000 customer base, and launch 3G on the globally leading W-CDMA (UMTS) standard. The CDMA2000 customers of China Unicom would go to China Telecom, which would then launch 3G on the CDMA2000 1x EV-DO standard. This meant that China would have all three main cellular technology 3G standards in commercial use. Finally in January 2009, Ministry of industry and Information Technology of China awarded licenses of all three standards: TD-SCDMA to China Mobile, W-CDMA to China Unicom and CDMA2000 to China Telecom. The launch of 3G occurred on 1 October 2009, to coincide with the 60th Anniversary of the Founding of the People's Republic of China. By August 2011, China Telecom's 3G subscriber has exceeded 23 million .
11 December 2008, India entered the 3G arena with the launch of 3G enabled Mobile and Data services by Government owned Mahanagar Telephone Nigam Ltd MTNL in Delhi and later in Mumbai. MTNL becomes the first 3G Mobile service provider in India. After MTNL, another state operator Bharat Sanchar Nigam Ltd. (BSNL) launched 3G services on 22 Feb 2009 in Chennai and later launched 3G as Nationwide. The auction of 3G wireless spectrum was announced in April 2010 and 3G Spectrum allocated to all private operators on 1 September 2010.
North Korea has had a 3G network since 2008, which is called Koryolink, a joint venture between Egyptian company Orascom Telecom Holding and the state-owned Korea Post and Telecommunications Corporation (KPTC) is North Korea's only 3G Mobile operator, and one of only two mobile companies in the country. According to Orascom quoted in BusinessWeek, the company had 125,661 subscribers in May 2010. The Egyptian company owns 75 percent of Koryolink, and is known to invest in infrastructure for mobile technology in developing nations. It covers Pyongyang, and five additional cities and eight highways and railways. Its only competitor, SunNet, uses GSM technology and suffers from poor call quality and disconnections. Phone numbers on the network are prefixed with +850 (0)192.
In Europe, mass market commercial 3G services were introduced starting in March 2003 by O2 in the UK and Italy. The European Union Council suggested that the 3G operators should cover 80% of the European national populations by the end of 2005.
In Canada, Bell Mobility, SaskTel and Telus launched a 3G EVDO network in 2005. Rogers Wireless was the first to implement UMTS technology, with HSDPA services in eastern Canada in late 2006. Realizing they would miss out on roaming revenue from the 2010 Winter Olympics, Bell and Telus formed a joint venture and rolled out a shared HSDPA network using Nokia Siemens technology. After the AWS spectrum in 2008, new entrants to the Canadian wireless markets including but not limited to Mobilicity, WIND Mobile and Vidéotron have deployed their own UMTS networks in Canada using the AWS spectrum.
In Iran Rightel won the bid for the third Operator license . Rightel is the first 3G operator in Iran.Rightel has commercially launched in the last months of 2011.
MTN Syria is the first mobile 3G operator in Syria. It was launched commercially on May 2010.
In Lebanon Ministry of Telecoms launched a test period on September 20, 2011, where 4,000 smart-phone users were selected to enjoy 3G for one month and provide feedback. Currently, the test period is over, MTC Touch and Alfa began rolling out the new 3G services.
Saudi Arabia has got 4G as well as 3G/HSPA With Zain KSA, Saudi Telecom, and Mobily KSA.
Turkcell, Avea and Vodafone launched their 3G networks commercially on 30 July 2009 at the same time. Turkcell and Vodafone launched their 3G service on all provincial centres. Avea launched it on 16 provincial centres. It was after Turkey's monopoly mobile operator Turkcell accepted number portability, mobile operators attended frequency band auction and frequencies for 3G usage distributed around mobile operators. Turkcell got A band, Vodafone B and Avea C. Currently Turkcell and Vodafone have 3G networks on most of crowded cities and towns. Turkey has 3.9G networks now.
In late 2005, Vodafone NZ Launched their 3G Network, followed by Telecom NZ's XT Network in 2008, and Newcomer 2degrees running off a combination of Vodafone's 3G towers and their own in 2009. 2degrees has since built more towers, and is now self-sufficient in the major cites (Auckland, Hamilton, Wellington, Christchurch and Dunedin) but relies on a roaming agreement with Vodafone to cover the rest of the country. This gives it essentially the same footprint as Vodafone.
- China Daily. "China Telecom subscribers reach 110.94m". Retrieved 13 September 2011.
- "Cell phone demand stays strong in North Korea". Business Week. 2009-12-08. Retrieved 2010-09-06.
- Telephone numbers in North Korea
- Kapica Jack (2006-11-02). "Rogers unveils new wireless network". The Globe and Mail. Retrieved 2010-03-22.