Novella is planned Bulgarian family-oriented television channel. Along with bTV, bTV Comedy, bTV Cinema, bTV Action, bTV Lady and bTV Sports are part of bTV Media Group, owned by the US media conglomerate Central European Media Enterprises. It will air new and classic television series, telenovelas, European series, romantic films and others. Originally announced as "bTV Gold", the name was changed as "Novella" before the start of the channel. However the channel has not yet launched as of January 2015.