BenQ

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BenQ Corporation
Type Private
Industry Electronics
Predecessor(s) Acer Communication & Multimedia[1]
Founded December 2001
Headquarters Taipei, Taiwan
Key people K.Y. Lee, Chairman;
Conway Lee, CEO and President
Employees 1,300 (2013)
Parent Qisda Cor. Group
Website www.BenQ.com
BenQ
Traditional Chinese 明基電通
Simplified Chinese 明基电通
Qisda
Traditional Chinese 佳世達科技
Simplified Chinese 佳世达科技
BenQ Joybook U101 at Taipei IT Month
BenQ Joybook 8100

BenQ Corporation (/ˌbɛn ˈkjuː/; Chinese: 明基電通股份有限公司) is a Taiwanese multi-national company that sells and markets consumer electronics, computing and communications devices under the "BenQ" brand name, which stands for the company slogan Bringing Enjoyment N Quality to life .[2]

BenQ sells and markets technology products, including consumer electronics, computing and communication products. Its principal products include TFT LCD monitors, digital projectors, digital cameras, and mobile computing devices.

BenQ's head office is located in Taipei, and the company operates five branch offices in the Asia-Pacific, Europe, China, Latin America and North America, and employs over 1,300 individuals. The "BenQ" brand is present in more than 100 countries worldwide.

History[edit]

Promotion at IgroMir 2012

BenQ was originally spun off from Acer in 2001 to provide a separate branded channel. In 2006 Acer disposed of its remaining shares in BenQ.[3]

BenQ's first mobile phone was the M775C, from 2003. During Q1 2004, eight new phones were announced, ranging from bar and clamshell phones to Windows Mobile smartphones. A further seven phones, mainly clamshells, came in 2005.

BenQ-Siemens[edit]

Main article: BenQ-Siemens

On October 1, 2005, BenQ Corp. acquired the mobile devices division of Germany's Siemens AG, becoming the 6th largest company in the mobile phone industry by accumulated market share. The acquisition results in a new business group, BenQ Mobile, of BenQ Corporation entirely dedicated to wireless communications. Mobile phones of the new group are marketed under a new brand, BenQ-Siemens.[4]

In late September 2006, the mobile devices division of BenQ, BenQ Mobile (Germany), announced bankruptcy when BenQ Corp. discontinued its funding. As a result, BenQ Mobile was effectively placed under the supervision of a state-appointed bankruptcy administrator. In February 2007, BenQ Mobile was finally disbanded as a suitable buyer could not be found. An estimated 2000 BenQ Mobile employees lost their jobs.[5]

On August 24, 2006 BenQ announced plans to spin off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.[6]

After Siemens[edit]

After BenQ-Siemens collapsed, BenQ continued to make phones, primarily aimed at the Asian market (although one was released in Europe too).

This is a list of BenQ phones during the post-BenQ Siemens period:

  • T33
  • T51
  • C30
  • E72 (Windows Mobile smartphone. Also released in Europe)
  • M7
  • T60
  • E53
  • C36
  • E55

After a hiatus, BenQ resumed production of smartphones under its own brand in 2013.[7]

Smartphones[edit]

Dell Venue Pro

Qisda Corporation, a subsidiary of BenQ, manufactured smartphones for Dell, which were marketed under the Venue Pro name, and which ran Windows Phone 7.[8][9] The phone was made available in limited quantities on November 8, 2010 with the launch of Windows Phone.[10] Delivery of the phone met severe setbacks, it was riled with numerous hardware issues,[11] and the device was discontinued as of March 8, 2012.[12]

Android
  • BenQ A3 — made for the Asian market, runs Android 4.1 Jelly Bean

Corporate restructuring[edit]

BenQ DC C800
BenQ DC C1030 Eco.

On August 24, 2006, BenQ announced plans to spin off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.[6]

In April 2007, considering that the branded business has achieved sufficient profit and scale to sustain and grow its operation independently, BenQ announced the plan to spin off its branded business.

After the spin-off, BenQ Corporation was renamed Qisda Corporation, which will focus on integrated manufacturing service business, and the spun off company has succeeded the name of BenQ Corporation, which is a 100% owned subsidiary of Qisda Corp.[13]

On Sept. 3 2007, the newly spun off BenQ Corporation commenced its new operation to continue selling and marketing products under the BenQ brand name.[14]

See also[edit]

References[edit]

  1. ^ "Acer spins off peripherals unit". 5 December 2001. Retrieved 7 August 2011. 
  2. ^ Plunkett, Jack (2007). Plunkett's Advertising & Branding Industry Almanac 2007: Advertising. Plunkett Research. Retrieved 20 October 2009. 
  3. ^ "Acer cuts BenQ's cord". ZDNet UK. 18 April 2006. Retrieved 7 August 2011. 
  4. ^ http://news.xinhuanet.com/english/2005-06/08/content_3060286.htm Xinhua Online English Edition, BenQ announces to purchase Siemens' mobile phone business
  5. ^ http://www.spiegel.de/international/spiegel/0,1518,440049,00.html Spiegel Online, BenQ Bankruptcy Causes Furor
  6. ^ a b http://www.infoworld.com/t/networking/benq-spin-manufacturing-operations-427 Infoworld, BenQ to spin off manufacturing operations
  7. ^ "BenQ rejoins the smartphone market with two tepid Android models". 2 December 2013. Retrieved 1 July 2014. 
  8. ^ "IMEI lookup". imei-number.com. 31 March 2012. 
  9. ^ "Qisda Lightning". imei-number.com. 31 March 2012. 
  10. ^ Ziegler, Chris (8 November 2010). "Dell Venue Pro on sale at Microsoft stores, but good luck getting one". Engadget (AOL). Retrieved 21 July 2012. 
  11. ^ Beren, David (12 November 2010). "Dell Fesses Up To Venue Pro Wi-Fi Issues, Will Reship November 19th". TmoNews (PhoneDog). Retrieved 21 July 2012. 
  12. ^ Bishop, Bryan (28 March 2012). "Dell retires Venue and Venue Pro in the US, future smartphone plans unclear". The Verge. Vox Media. Retrieved 21 July 2012. 
  13. ^ http://www.wired.com/gadgetlab/2007/06/benq-is-dead-lo/ Wired, Benq is Dead, Long Live … Qisda?
  14. ^ http://www.forbes.com/feeds/afx/2007/09/03/afx4076047.html Forbes, Taiwan's Qisda spinoff BenQ targets 75-80 bln twd sales in 2008

External links[edit]