Campa Cola
 | |
| Manufacturer | Campa Beverages Private Ltd |
|---|---|
| Country of origin | India[1] |
| Introduced | 1977 |
| Flavour | Cola, orange, lime |
| Related products | Thums Up, Coca-Cola, Pepsi Cola. |
| Website | www |
Campa Cola is a soft drink brand in India. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao Government in 1991.[2]
History
Campa Cola was a drink created by the Pure Drinks Group in the 1970s.
Pure Drinks Group were pioneers in the Indian soft drink industry when they introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called 'Campa Orange', with the logo "Campa" on its bottles.[3]
During the 1980s, Campa Orange and Rush were the two main orange soft drinks in India, with large bottling plants in Mumbai (Worli) and Delhi. Following the return of foreign corporations to the soft drink market in the 1990s, the popularity of Campa Cola declined. In 2000–2001, its bottling plant and offices in Delhi were closed. In 2009 a small amount of product was still being bottled in the state of Haryana but the drink was hard to find.
In 2022, Campa Cola was acquired by Reliance Industries for ₹22 crores. Reliance Retail Ventures, the retail arm of the Reliance group launched three variants of the drinks (cola, orange and lemon) at some select stores. As per a report, it would be released in the general markets around Diwali of the year.[4][5]
Current operations
It subsequently relaunched itself, with a drink called Sun Dew, and Campa in four flavours (orange, lemon, coca and mango).[6] On August 31, Campa Cola is set to be relaunched as it is acquired by Reliance industries
See also
References
- ^ Percy Rowe (2005), Delhi, Gareth Stevens, ISBN 978-0-8368-5197-7
- ^ "Old India Ads and Brand Ambassadors". www.blog.pkp.in. Retrieved 20 December 2018.
- ^ "Campa® – About Company". campacolaindia.com. Archived from the original on 20 December 2018. Retrieved 20 December 2018.
- ^ Dolnick, Sam (23 February 2009). "Waning days of an Indian soda pop". The New York Times.
- ^ Saha, Somdatta (1 September 2022). "Remember Campa Cola? The Soft Drink Is Set To Return This Diwali". NDTV Food.
- ^ "Our branks". www.campacolaindia.com. Official website. Retrieved 20 December 2018.
External links
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