Blue Sky Beverage Company

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Blue Sky Beverage Company
Type Subsidiary
Founded 1980 in Santa Fe, New Mexico
Headquarters Corona, California, USA
Products Soft drinks, Energy drinks
Parent Monster Beverage
Subsidiaries Hansen Natural
Website blueskysoda.com

Blue Sky Beverage Company is an all natural beverage company that produces a large selection of natural soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation.[1][not in citation given][2] The company was established in Santa Fe, New Mexico, in 1980 where it remained until it was purchased by Monster (then Hansen Beverage) in 2000. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.

The company offers several beverage lines that promote a natural lifestyle including organic, all-natural, calorie-free, and tea soda brands.The original line of all natural sodas was introduced in 1983. It also manufactures a line of energy drinks. Today the products are available throughout the US and Canada in natural food and grocery store markets.

Sodas[edit]

Blue Sky All Natural Soda[edit]

The natural soda line is made of all-natural ingredients and is free of high-fructose corn syrup, caffeine and preservatives. Blue Sky currently offers 12 flavors of natural sodas: Lemon Lime, Creamy Root Beer, Wild Raspberry, Orange Creme, Grapefruit, Grape, Jamaican Ginger Ale, Dr. Becker, Creme Soda, Cola, Cherry Vanilla Creme, and Black Cherry.[3]

Blue Sky Organic Soda[edit]

Blue Sky Organic Soda is made exclusively from organic ingredients and contains no caffeine or preservatives. Blue Sky currently offers five flavors of organic sodas: Black Cherry Cherish, Root Beer Encore, Orange Divine, New Century Cola, and Ginger Ale.[4]

Blue Sky Free[edit]

Blue Sky Beverage Company launched Blue Sky Free in 2009. It is a zero-calorie, all-natural soft drink line. Blue Sky Free is made with Truvia, an all natural sweetener from the Stevia plant. It comes in several flavors: Cherry Vanilla Creme, Lemon Lime, Jamaican Ginger Ale, Creamy Root Beer, Mandarin Lime, Lemonade and Cola.[5]

Blue Sky Tea Soda[edit]

Blue Sky Tea Soda is all-natural with 35 mg of antioxidant ECGC in every serving. It comes in four flavors: Imperial Lime, Raspberry, Pomegranate, and Peach Mist.[6]

Blue Sky Premium Ginseng Soda[edit]

Blue Sky Premium Ginseng Soda is all-natural with 200 mg of Panax Ginseng. It comes in 4 flavors: Creamy Root Beer, Cola, Pomegranate, and Jamaican Ginger Ale.[7]

Energy drinks[edit]

Blue Sky Beverage Company manufactures also several different energy drinks. "Blue Energy" is an energy drink similar to Red Bull.[8] "Juiced Energy" contains 50% juice. Both "Blue Energy" and "Juiced Energy" come in both 16oz. and 8.3oz cans. "Cafe Energy" is a line of indulgent natural coffee energy drinks that comes in Vanilla Sky and Mocha flavors. "Cafe Energy" is packaged in 15oz. cans.[9][10]

Blue Sky Shots[edit]

Blue Sky introduced a line of three natural-functional shots in 2.5 oz. shot bottles in 2010. Blue Energy shot is a natural-energy shot with the same functional ingredients as the original Blue Energy drink. Blue Sky Defense Shot with Energy Support is 100% Fruit Juice with the power of Blueberry Mangosteen and a unique functional blend including 1000% DV Vitamin C. Blue Sky Defense Shot with Immune Support is 100% fruit juice with the power of Acai Pomegranate and a unique functional blend, including 400mg of Echinacea.

Retired products[edit]

Blue Sky Lite was a low-calorie beverage line sweetened with Lo Han that the company discontinued in 2008. "Blue Sport" was a line of natural thirst quenchers similar to Gatorade that the company discontinued in 2009.

Marketing[edit]

Blue Sky launched a word-of-mouth marketing program called "Wanderers" in 2010.

Save Pets Send Tabs Program[edit]

Blue Sky products were made with blue tabs rather than the traditional silver ones. Under the Save Pets Send Tabs program, Blue Sky Beverage Company donated $0.10 to the Humane Society for every blue tab the company received. The program ran from 2005 to 2007.

The new Save Pets Send Tabs program ran from August 2010 until January 2012. The Blue Sky Beverage Company donated $0.05 to the Petfinder.com Foundation for every Blue Sky blue tab received.[11]


References[edit]