Combos
Combos, officially called Combos Snacks, invented in the mid 1970s, are a snack food created and distributed by Mars, Incorporated, and sold throughout North America. They are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings.
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[edit] History
Combos Snacks, invented in the mid 1970s, are a snack food created and distributed by Mars, Incorporated, and sold throughout North America.[1] Though the pretzel form was produced first, Combos were first released in cracker form. They are also available with tortilla shells.
[edit] Production
Combos are produced by forming a soft bread-like dough, which is hollowed out into a tube-shaped form. A cutter slices the dough into bite-sized lengths. The snacks are then baked, cooled, and filled with the appropriate filling.
[edit] Advertising
In 2006, Combos worked with TBWA and Agency.com to create the Man Mom campaign,[2][3] and in 2008, Combos worked with Agency.com to create the Combos Nation campaign. Combos is an official sponsor of Kyle Busch, NASCAR driver of the fix 18 Toyota Camry.[4] It is the official cheese-filled snack of NASCAR.[5]
[edit] Current flavors
- Cheddar Cheese Pretzel
- Cheddar Cheese Cracker
- Nacho Cheese Pretzel
- Pepperoni Pizza Cracker
- Pizzeria Pretzel
- Zesty Salsa Tortilla
- Jalapeño Cheddar Tortilla
- Buffalo Blue Cheese Pretzel (Limited Edition)
[edit] Discontinued flavors
- Bacon, Egg and Cheese Cracker
- Cheeseburger Cracker
- Mustard Pretzel
- Peanut Butter Cracker
- Peanut Butter Pretzel[6]
[edit] References
- ^ Pederson, Jay P. (1998). International directory of company histories. St. James Press. p. 528. ISBN 1558623639. http://books.google.com/books?id=VxS7AAAAIAAJ&q=%22combos+snacks%22&dq=%22combos+snacks%22&hl=en&ei=Kf65TJ7wHuWMnAevxI3sDQ&sa=X&oi=book_result&ct=result&resnum=9&ved=0CFkQ6AEwCA.
- ^ "2007 Creativity Award Winner: Combos "Man Mom" Campaign - The Creativity Awards". Creativity Online. 2007-05-14. http://creativity-online.com/news/2007-creativity-award-winner-combos-man-mom-campaign/119110. Retrieved 2011-04-11.
- ^ "Combo Snacks: What Your Mom Would Feed You If Your Mom Were A Man". Adpunch. 2007-05-25. http://www.adpunch.org/entry/combo-snacks-what-your-mom-would-feed-you-if-your-mom-were-a-man/. Retrieved 2011-04-11.
- ^ "NASCAR Daily News Headlines * June 3, 2008". Insiderracingnews.com. 2008-06-03. http://insiderracingnews.com/Daily/2008/June/060308.html. Retrieved 2011-04-11.
- ^ Official Release (2008-12-22). "Mars' multiyear contract extends NASCAR brand - Dec 22, 2008". Nascar.Com. http://www.nascar.com/2008/news/business/12/22/mars.nascar.partnership/index.html?eref=/rss/news/business. Retrieved 2011-04-11.
- ^ http://slice.seriouseats.com/archives/2010/07/ode-to-combos-pizzeria-pretzel-pepperoni-pizza-cracker.html
[edit] External links
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