Combos

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packet of Combos with contents

Combos, officially called Combos Snacks, are cylindrical tubes of cracker, pretzel, or tortilla, available with various fillings.

History[edit]

Combos Snacks, invented in the mid-1970s, are a snack food created and distributed by Mars, Incorporated, and sold throughout North America.[1] Though the pretzel form was produced first, Combos were first released in cracker form. They are also available with tortilla shells.

Production[edit]

Combos are produced by forming a soft bread-like dough, which is hollowed out into a tube-shaped form. A cutter slices the dough into bite-sized lengths. The snacks are then baked, cooled, and filled with the appropriate filling.

Advertising[edit]

In 2006, Combos worked with TBWA and Agency.com to create the Man Mom campaign,[2][3] and in 2008, Combos worked with Agency.com to create the Combos Nation campaign. Combos is an official sponsor of Kyle Busch, NASCAR driver of the fix 18 Toyota Camry.[4] It is the official cheese-filled snack of NASCAR.[5]

Current flavors[edit]

  • Cheddar Cheese Pretzel
  • Cheddar Cheese Cracker
  • Nacho Cheese Pretzel
  • Pepperoni Pizza Cracker (originally marketed as simply "Pepperoni Pizza")
  • Pizzeria Pretzel
  • Jalapeño Cheddar Tortilla
  • Buffalo Blue Cheese Pretzel (Limited Edition)
  • 7 Layer Dip Tortilla
  • Cheeseburger Cracker (discontinued)

References[edit]

  1. ^ Pederson, Jay P. (1998). International directory of company histories. St. James Press. p. 528. ISBN 1-55862-363-9. 
  2. ^ "2007 Creativity Award Winner: Combos "Man Mom" Campaign - The Creativity Awards". Creativity Online. 2007-05-14. Retrieved 2011-04-11. 
  3. ^ "Combo Snacks: What Your Mom Would Feed You If Your Mom Were A Man". Adpunch. 2007-05-25. Retrieved 2011-04-11. 
  4. ^ "NASCAR Daily News Headlines * June 3, 2008". Insiderracingnews.com. 2008-06-03. Retrieved 2011-04-11. 
  5. ^ Official Release (2008-12-22). "Mars' multiyear contract extends NASCAR brand - Dec 22, 2008". Nascar.Com. Retrieved 2011-04-11. 

External links[edit]