|EXPO Yeosu 2012|
Expo 2012's logo
|Category||International Recognized Exhibition|
|Organized by||Kang Dong-Suk|
|Awarded||November 26, 2007|
|Opening||May 12, 2012|
|Closure||August 12, 2012|
|Previous||Expo 2008 in Zaragoza|
|Next||Expo 2017 in Astana|
|Previous||Expo 2010 in Shanghai|
|Next||Expo 2015 in Milan|
|Previous||Royal Flora Ratchaphruek in Chiang Mai|
|Next||Expo 2016 in Antalya|
|Horticultural (AIPH)||Floriade 2012|
Expo 2012 Yeosu Korea (Hangul: 2012 여수세계박람회; Hanja: 2012 麗水世界博覽會) was an International Exposition recognized by the International Exhibitions Bureau (BIE) held in Yeosu, South Korea which opened May 12, 2012 and ran until August 12, 2012. The theme of the Expo was “The Living Ocean and Coast” with subthemes of “Preservation and Sustainable Development of the Ocean and Coast,” “New Resources Technology,” and “Creative Marine Activities.” The organizers anticipated participation of more than 100 countries and international organizations, and 8 million visitors.
The Expo 2012 Yeosu opened on May 12 in the southern coastal town of Yeosu, approximately 455 kilometers south of Seoul. It was the second international fair hosted by Korea, after the Taejŏn Expo '93.
The entire expo site for 80 exhibition halls stretches out alongside the sea with promenades and exhibit spaces extending all the way to the island of Odongdo and the seawalls.
The Yeosu Expo also received positive comments for addressing global issues like climate change and the protection of the ocean through story-telling events.
- 1 Outline
- 2 Mascot and symbol
- 3 Selection process
- 4 Theme, Vision, and Goals
- 5 Primary content
- 5.1 Korean Pavilion
- 5.2 International Pavilions
- 5.3 Theme Pavilion
- 5.4 Aquarium, the Marine Life Pavilion
- 5.5 Expo Digital Gallery
- 5.6 Expo Town
- 5.7 Yeosu Declaration
- 5.8 Yeosu Project
- 5.9 Performances
- 6 Events
- 7 See also
- 8 References
- 9 Notes
- 10 External links
- Title (English) International Exposition Yeosu Korea 2012, EXPO2012 YEOSU KOREA
- Title (Korean) 2012 여수 세계 박람회 / 2012 麗水 世界 博覽會
- The chairman of the Organizing Committee Kang Dong-Suk
- Theme 'The Living Ocean and Coast'
- Theme Song 'Stories told by the sea (by IU)' 
- Mascot Yeony, Suny
- Venue New Port Area 1,740,000㎡ Yeosu city, Jeollanam-do (South Jeolla Province) in Korea – Exhibition area 250,000㎡
- Date May 12, 2012 ~ August 12, 2012 (93 days)
- Facilities Theme Pavilion, International Pavilion, International Organizations Pavilion, Sky Tower, etc.
- Ripple Effect (expected) The expected economic effect will be 12.2 trillion Korea won in production, 5.7 trillion Korea won in added value and 79,000 employees.
- Expected participation scale 8,000,000 people, 100 countries and 10 international organizations
- International Exposition Yeosu Korea 2012 Official Participants As of October 23, 2011, 103 countries, 8 international organizations
Mascot and symbol
Yeony and Suny, the official mascots of Expo 2012 Yeosu Korea, are personifications of plankton. Each of their names is derived from “Yeosu,” where Yeo means “beautiful” and Su means “water”.
A simplified abstraction of the organic forms of ecology, oceans and environment are represented in the logo.
|142nd Meeting of the International Exhibitions Bureau
19:00 November 26, 2007, in Palais des congrès de Paris, France
|City||Nation||Round 1||Round 2|
To host, a venue must receive over 2/3 of the votes cast by BIE member countries in the first round of voting. At each round of voting the venue with the least votes is out and there is an additional vote between the remaining venues.
Theme, Vision, and Goals
The Living Ocean and Coast: Diversity of Resources and Sustainable Development
Background of Theme
- The Expo theme aimed to help shed light on humankind’s knowledge and advancement of technology concerning the ocean and coast and identify ways to resolve challenges facing the ocean. Since the United Nations Convention on the Law of the Sea went into effect in 1993, the ocean has emerged as an important element in resolving various problems humankind faces, including those related to resources, food, space and the environment. However, industrial activities have damaged the marine ecosystem and subsequently reduced fish stocks. As a result, the ocean faces severe crisis. A damaged marine ecosystem, global warming and natural disasters are not limited to a certain country or region, but are issues that have global implications.
- Yeosu Expo’s theme, “The Living Ocean and Coast,” was divided into three sub-themes: Development and Preservation of the Ocean and Coast, New Resources Technology, and Creative Marine Activities. These sub-themes have been further developed into 6 thematic groups, namely, Climate & Environment, Marine Life, Marine Industry & Technology, Marine City and Marine Civilization, and Marine Arts, each of which are[dated info] demonstrated in their respective sub-theme pavilions.
- Development and Preservation of the Ocean and Coast
- This sub-theme aimed to inspire a new level of cooperation in the international community so as to combat climate change and create a paradigm where development and preservation find a better balance.
- The last few decades have witnessed environmental degradation caused by use and development of natural resources by humankind. Our economies and societies must break away from their current fossil fuel-based economies to minimize damage to both people and the environment. The sub theme argued[dated info] that individuals, businesses, countries and the global community must realize that marine resources are limited and should not be subject to careless use, but that they are the fundamentals for the sound development of our future society, and people and ecosystems must be considered on the same level.
- New Resources Technology
- This sub-theme illustrated the progress and future prospects of marine technology, a new growth driver for the advancement of humankind.
- Countries are becoming more competitive in marine-related industries and are developing new technologies to address issues related to resources and the changing environment. The discreet use of resources, which strikes a balance between development and preservation, is only possible if based on advanced marine science and technology. Fostering marine industries will create added value and generate new jobs to transform sluggish industries into low cost, high efficiency structures.
- Creative Maritime Activities
- This sub-theme aimed to demonstrate the relationship between the oceans and humankind through culture and art and promote the new ideals of the seatizen and seavilization.
- A mix of play and experience (edutainment) aimed to trigger the imagination and curiosity of attendees towards an unknown world and to inspire children to learn to love and appreciate the oceans. A wide collection of marine-related culture and arts, including poetry, novels, films, operas, musicals, plays and music were shown at the Yeosu Expo.
The Korean Pavilion was designed to convey the theme of Expo 2012 Yeosu Korea, whilst also emphasizing Korea’s vision and role.
The exhibition hall was adorned with traditional Korean constructions and colors. The event organizers have also stated that a diverse selection of official events and "event corners",[further explanation needed] representing Korean culture, will be prepared for the international occasion.
An exhibition that has been highlighted in the lead-up to the event was one that will feature the most notable achievements in Korean shipbuilding, marine transportation, marine products, marine technology, and marine safety. These achievements are shown in two exhibition halls.
Exhibition Hall 1 (Sea of Miracles)
- Exhibition Hall 1 has various videos and performance stages built in it.
- The hall mainly focuses on topic of Korea's past ocean adventures.
- The ancient exploration tale is divided to three acts.
- Act 1 - Experiencing Korea's Seas
- Act 2 - Discovering Korea's Maritime Spirit
- Act 3 - Realizing Korea's Maritime Capacity
Exhibition Hall 2 (Sea of Hope)
- When visitors exit Exhibition Hall 1, they move on to Exhibition Hall 2.
- Exhibits in the hall portray Korea's potential future role in maritime era.
- This hall has diverse features and one of notable architecture is world's largest dome screen.
It was anticipated that the International Pavilions section will occupy the exhibition space's largest physical area. This section of the Expo provided an opportunity for participating countries to plan and hold their exhibitions. Themed quarters were displayed in the International Pavilions exhibition, consisting of the "Sea of Life", "Sea of Exchange", "Sea of Peace", and "Sea of Land". There were total of four buildings (A, B, C, and D) each with several exhibition rooms for participating countries.
|Nation||Individual pavilion||Building||Size||Notes||BIE award(s)|
|Antigua and Barbuda||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Algeria||C||Showed a video that related to Sahara Desert|
|Angola||A||Showed a video with vibrating chairs, wind, etc., Performed a concert using traditional instrument|
|Argentina||B||Played music and showed tango|
|Armenia||A||D||Focusing on the Information ocean the Armenian pavilion introduced the WORLDLAB concept intended to become a platform for exploration of the next generation of scientific innovations.
Part of the Atlantic Ocean Joint Pavilion (West) pavilion
|Australia||D||A three sectional display covering Indigenous art, contemporary Australia and coastal living||Creative display bronze|
|Belgium||B||Gave cookies at the entrance, Showed plastic surgery using chocolate, Showed major national buildings that were designed like merry-go-around|
|Brunei||D||C||The Brunei exhibition was to consider the connections between forest and reef and include a large aquarium|
|China||D||Creative display gold |
|Democratic Republic of the Congo||B||Displayed wooden masks|
|Denmark||B||Displayed various Lego|
|Egypt||A||C||Showed miniature pyramids and virtual crowns|
|France||B||Showed hourglass built into a wall, Showed fish tank that had many robot fish Jessiko, Performance by robot band|
|Gabon||D||Creative display gold|
|Germany||A||Entitled SEAVOLUTION the German pavilion comprised three sectors, coastal, biotope and treasure chamber explaining different aspects of sea and coastal life followed by fourth room with a main show. Approximately 430 000 people visited and it won the Gold Price for "best content related implementation of the Expo theme" Presented futuristic underwater exploration video|
|Grenada||A||D||The Grenadian booth showed the Molinere Underwater Sculpture Park and Grenada's yachting facilities|
|Guatemala||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Guyana||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Honduras||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|India||A||Showed technique of low heat desalination|
|Indonesia||D||Showcasing the Indonesian marine biodiversity, displaying a rare specimen of Indonesian coelacanth, also use it as its mascot|
|Israel||B||Sea of inspiration was mostly an art installation. Showed clean glass lamps|
|Italy||B||Introduced to 2015 Milano Expo|
|Japan||D||Japan's pavilion focused on the tale of one boy coming to terms with the 2010 tsunami in Japan|
|Kazakhstan||B||Note-taking after taking a photo, Emailed to visitors with their photos, Showed video after various performances|
|Lithuania||B||C||Showed ambers found near Baltic Sea||Creative display silver|
|Mexico||B||C||Showed video related to ancient Mayan civilization||Creative display bronze|
|Monaco||A||Outlined the work of the Monégasque royal family in protecting the Mediterranean sea Allowed participation of sign-up activity after a quiz|
|Netherlands||B||Played video related to 2002 World Cup|
|Nicaragua||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Nigeria||B||Displayed various wooden carvings|
|Norway||A||Called 25 148 Destination Norway the pavilion described its coastline, with the number 25148 relating to the length of Norway's coastline  Showed a virtual trip video to Norway|
|Oman||C||4D experience, Detailed explanation of the exhibition||Theme development gold |
|Pakistan||A||Showed 3D hologram video that had Pakistani artifacts|
|Panama||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Papua New Guinea||D||Creative display bronze|
|Paraguay||A||D||Called The Land Where Water is Born this looked at Paraguay's waterwaysPart of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Philippines||D||C||With a slogan of Island of Diversity – Seas of Connectivity the exhibit took corals corals as its starting point and focus to display the country's biodiversity. Recycled materials were used to build the pavilion. It received about 800 000 visitors.||Creative display and Theme development gold|
|Qatar||C||The Qatari pavilion explained its seafaring tradition and current efforts to preserver its maritime environment Allowed female visitors to experience henna|
|Romania||A||Gifted magnets to visitors, Allowed visitors to virtually experience traditional clothings through use of monitors and cameras|
|Russia||B||The Russian exhibit had a slogan of Ocean and Man, A Way from the Past to the Future  where visitors were to be shown scale models of a floating nuclear power plant and of a new-generation nuclear-powered icebreaker Showed video related to Arctic, Allowed visitors to experience sailing a ship using games|
|Saint Kitts and Nevis||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Seychelles||D||Creative display silver|
|Singapore||D||The showcasing ecologically sensitive city design under the clever title Paradox-ity: City of Contract exhibition demonstrated ecologicall sensitve city design||Theme development silver|
|Spain||B||Showed a video that related seawater at different depths, Showed samples retrieved from deep seawaters|
|Sri Lanka||A||Displayed various jewel statues, Installed religion experiencing room|
|Suriname||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Sweden||A||An Archipelago of Ideas showed the country's innovationExplained Sweden's culture|
|Switzerland||A||Entitled The Source. It's in your hands it received 500 000 visitors Showed an old iceberg that was as old as South Korean history||Creative display gold|
|Tajikistan||A||D||Part of the Atlantic Ocean Joint Pavilion (West) pavilion|
|Tunisia||A||C||Displayed fish-shaped reed craft work, Displayed artworks|
|Turkey||A||Had a theme of "TURKEY: A Land of Civilizations Connecting Seas and Continents"
Showed aquariums and allowed visitors to experiment 3D effects.
|Turkmenistan||B||Introduced to travel district that is currently under construction, Showed traditional hats|
|Uruguay||A||Displayed an underwater environment using illusion films||Theme development silver|
|United Arab Emirates||C||Phototaking using background that had drawings of underwater endangered species, Visitors were allowed to make their own fish||Creative display silver|
|United States||D||The pavilion had a series of films, including contributions from Barack Obama and Hillary Clinton and many Americans describing their own connections to the ocean|
|Vietnam||D||C||Theme development bronze|
Other participating nations had displays in shared pavilions, with Oceania in A introducing different countries within Oceania; Pacific in B introducing different countries within Pacific Ocean and Indian Ocean in C showing different countries within Indian Ocean.
The core concept of the Expo was "The Living Ocean and Coast”. Human life not only embraces space, time, culture, science, technology, and occidental and oriental ideas, but also the ecosystems and humankind. In the tradition of previous expos (Zaragoza Expo’s “Water”, Lisbon Expo’s “Sea”, and “Future heritage”), the organizers of Expo 2012 Yeosu Korea have expressed an intention to innovate and progress beyond the concepts of the event's history.
Aquarium, the Marine Life Pavilion
Based upon the notion that marine life is the source of all life, the exhibition sought to present the diversity of the earth's marine resources, as well as the viability of their continuous use and development by humankind. Visitors observe[dated info] the sea as a "treasure house" of biodiversity and, by highlighting our mutual relationship with the sea, the importance of preserving the marine environment is emphasized. The aquarium built in Expo 2012 is so far Korea's largest aquarium. It houses more than over 34,000 marine animals of 281 species and is divided into three main areas: Marine Life, Aqua Forest, and Ocean Life.
- This area mostly shows marine animals that live in coastal regions.
- Animals such as belugas, Baikal seals, penguins, otters, sea lions and elephant seals live here.
- One unexpected feature in the aquarium is the presence of artificially made Amazon Jungle.
- Although it does not completely mimic the actual jungle, it houses over 100 species of tropical creatures.
- The last area has astonishing 360 view of the aquarium water tank.
- As visitors walk through the tunnel made up of transparent and durable materials, they can view the marine animals swimming above them.
- Unlike Marine Life area, it has over 200 species of marine animals, including huge sharks, rays, sardines, sea turtles and jellyfish from different oceans of the world.
Other than wondrous marine organisms, there is a 3-D movie theater that shows short animation clip as well. Although aquarium is free-of-charge, 3-D movie costs money to watch it. At one time, aquarium can only allow 1,620 people inside and takes 60 minutes on average to fully view it.
Expo Digital Gallery
One structure in Expo 2012 was the Expo Digital Gallery. Located between the international pavilions it was a gigantic LED screen attached at the bottom of the ceiling. It is a rectangular LED screen 218 meters wide and 30 meters long. This is equivalent to 6,324 units of 60 inch TVs. When pedestrians walked under the huge screen, they were able to see various animations played within the LED screen. Visitors with smartphones were able to take a picture, add a message, and send it to the screen so that it can be displayed on the screen.
The Expo Town was originally developed as an exemplary model of an ecologically-sound coastal city, for use as a testing ground for "green" home projects. The organizers modified this section to display ocean-themed "timeshares" and premium dwelling places for the future beyond the Expo.
Yeosu Declaration is to demand the international response to the situation such as pollution and overfishing, that preservation for the ocean and sustainable development is threatened. It emphasized the importance of international cooperation and feasible actions for solving problems in ocean. Yeosu Declaration was chosen during the Expo and supported by the international society which seeks sustainable development.
Under the Yeosu Project, the government of South Korea had planned to spend around $10 million to fund educational programs in developing countries and to fund the visit of professionals from developing countries to South Korea. This training and education was planned to focus on the protection of marine ecosystems and on sustainable development.
Other than pavilions and exhibition buildings, Yeosu Expo held various indoor and outdoor performances to further entertain its visitors. Such performances involved water shows, parades, concerts involving pop stars from other countries, movies, and theatricals. For each event, the location varies and has meaningful messages to portray to the audiences. Some are performed multiple times while others are performed once. These diverse events not only allow the visitors to enjoy their time to the fullest but also allow them to realize the reasons for holding Yeosu Expo 2012.
- The Big-O Show: The Big-O show is the main performance on water and it is one of the must-watch performances in Yeosu Expo 2012. The show is not performed by people but rather by a gigantic donut-shaped machine that is capable of igniting explosive fires, spraying seawater, and shining lights of different colors at many directions. The machine is 120 meters wide and has 345 water nozzles. In addition, there are numerous small water fountains at the bottom that shoot the seawater upwards to more than 70 meters. The hollow circle in the middle of the machine is used to display the animated video. Instead of using a projector with a screen, the machine uses holograms generated by the machine and water falling from top of the machine as the screen. Special effects such as the lights, water, and fire are displayed accordingly to the mood of the video. The plot of the video involves a female protagonist who explores the sea. The main theme is peace, cooperation, and hope, and the video attempts to explain how sea is the origin of all life, how humans are polluting it for their own benefits, and what people can do in order to conserve it.[A] Big-O show is held only once in the evening from Sunday to Thursday and held two times at evening from Friday to Saturday. Because it is held only few times and it is such an important and beautiful show, there are always an enormous amount of people waiting to see it. There are multiple security measures as well because there aren't enough seats to occupy all the audiences.
- Kang Dong-suk, Chairman of the Organizing Committee for Expo 2012 Yeosu Korea visited the participating nations (October 6, 2010)
- Large-scale field lodging facility village established near Yeosu (October 6, 2010)
- 61 countries confirmed their participation (August 3, 2010)
- The seminar "New Sea and Green Economy" held by the Organizing Committee for Expo 2012 Yeosu Korea (July 22, 2010)
- The celebration for D-2 years held in Shanghai (May 17, 2010)
- "Foreign press in Korea for the Yeosu Expo". Embassy of the Republic of Korea to the United States of America. April 21, 2012. Retrieved October 3, 2012.
- "'Yeosu Expo's Logo Song (English)". Retrieved 2012-05-17.
- "IK-Journal". Investkorea.org. Retrieved 2012-05-17.
- "Tangier World Exposition 2012 bid". Skyscrapercity.com.
- "Korea Pavilion". EXPO 2012 YEOSU KOREA. Retrieved 23 October 2012.
- "국제관 (International Pavilions)" (in korean). EXPO 2012 YEOSU KOREA. Retrieved 12 October 2012.
- "Everyday Miracle [Korea] Yeosu Expo 2012 - Atlantic Ocean Joint Pavilion (West)". Retrieved September 9, 2013.
- "International Pavilion - Map". Retrieved September 5, 2013.
- "Armenian Pavilion at the World Expo 2012 Yeosu: a Unique Concept of the WORLDLAB as Philosophy of New Thinking". Retrieved September 10, 2013.
- "Where We Are | Australian Pavilion". Retrieved 15 August 2013.
- "Design | Australia Pavilion". Retrieved 15 August 2013.
- "Award-winning Australian Pavilion! | Australian Pavilion". Retrieved 15 August 2013.
- "THE PHILIPPINES AND BEYOND: Philippine Pavillion at the Yeosu Korea International Expo". Retrieved September 2013.
- "Brunei joins World Expo 2012 in S Korea | The Brunei Times". Retrieved October 22 2013.
- "Robot Swim of France showed off a shoal of self-moving robot fishes". Retrieved 15 August 2013.
- "International Expo award for creative display Seychelles takes Silver at Yeosu International Expo - ...". Retrieved September 9, 2013.
- "Pavilion tour and exhibits - German Pavilion Expo 2012 Yeosu Korea - SEAVOLUTION". Retrieved September 7, 2013.
- "German Pavilion Expo 2012 Yeosu Korea - SEAVOLUTION". Retrieved September 7, 2013.
- "http://www.gov.gd/egov/news/2012/may12/25_05_12/item_3/grenada_creating_buzz_korean_expo.html | GOV.gd". Retrieved September 8, 2013.
- "Sinking and swimming at the Yeosu expo: Public diplomacy and nation branding in South Korea, 2012". Retrieved September 9, 2013.
- "Country pavilions show world of coasts at Yeosu expo - Yahoo! News Philippines". Retrieved September 10, 2013.
- "Welcome to Oman News Official Website". Retrieved September 7, 2013.
- "Qatar's seafaring tradition to be shown in Korea". Retrieved September 6, 2013.
- "Russian Exposition Identity - World exhibition EXPO-2012, 12 may - 12 august 2012, Yeosu". Retrieved September 6 2-13.
- "Russia to display innovative designs, devices at EXPO-2012, 12 may - 12 august 2012, Yeosu". Retrieved September 6, 2013.
- "Singapore Pavilion wins Silver Award for Theme Development at EXPO 2012 Yeosu Korea". Retrieved September 6, 2013.
- "Gold Award for the Swiss Pavilion at Expo 2012 Yeosu". Retrieved September 10, 2013.
- "Trunz Water Systems AG - Expo 2012 Yeosu Korea". Retrieved September 9, 2013.
- "Yeony and Suny : Turkey pavilion". Retrieved September 5, 2013.
- Staff (2012). "Expo 2012 Yeosu Korea". China Central Television. China Central Television. Retrieved 10 June 2012.
- "Thematic Facilities". EXPO 2012 YEOSU KOREA. Retrieved 20 October 2012.
- "Aquarium". EXPO 2012 YEOSU KOREA. Retrieved 23 October 2012.
- The Yeosu Project: Summary
- "해상무대에서 보는 멀티미디어쇼". EXPO 2012 YEOSU KOREA. Retrieved 10 October 2012.
|Wikimedia Commons has media related to Expo 2012.|
- Original Korean Text: 평화와 화합, 희망 같은 주제를 다뤘는데, 시각적인 효과 하나만으로도 볼거리가 충분하다.