Fandor (film site)

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Headquarters San Francisco, CA, USA
Key people
Dan Aronson
Jonathan Marlow
Albert Reinhardt
Chris Kelly
David Hudson
Robin Harper
Parent Our Film Festival, Inc.

Fandor is an American subscription movie viewing service and social video sharing platform.

Headquartered in San Francisco, California, the company was established in 2010 and officially launched on March 9, 2011 at the South by Southwest festival and conference in Austin, Texas.[1]

Fandor "specializes in independent films, classics, silent films, foreign films, documentaries and shorts". Most of Fandor's more than 4,000 films are outside mainstream channels and are from different cultures, time periods, and genres.[2] The service streams content to home theaters (through devices like Roku[3]), computers, mobile devices and tablets, like Apple Inc.'s iPad.[4]

In September 2013 at the Toronto International Film Festival Fandor announced that the site was launching to audiences in Canada.[5]

Business model[edit]

Fandor employs a revenue-sharing business model where a portion of all subscription revenue is paid to the filmmakers and distributors whose content Fandor licenses.[6]


Keyframe is the digital magazine of independent and international film hosted on the Fandor site.[7] It publishes interviews, film criticism, video essays and other scholarly works pertaining to the art of filmmaking.

On May 1, 2012, journalist David Hudson, formerly of GreenCine and Mubi, joined Keyframe as chief correspondent.[8]


Fandor was founded in 2010 in San Francisco, California by Dan Aronson, Jonathan Marlow and Albert Reinhardt.[9] Former Facebook chief privacy officer Chris Kelly has been a member of the Fandor board of directors since 2011.[10]

In January 2014, Ted Hope, independent film producer and former director of the San Francisco Film Society, joined Fandor as CEO.[11]


  1. ^ Kopytoff, Verne G. (March 9, 2011) "Hoping to be the Netflix for the Sundance Crowd" The New York Times. Retrieved 3/28/2013.
  2. ^ Ebert, Roger. (June 8, 2012). "Movies don't stream themselves." Chicago Sun-Times. Retrieved 3/28/2013.
  3. ^ Sexton, Timothy. (November 10, 2011). "Tech Watch: Indie On-Demand Movie Site Fandor Adds iPad App". Indiewire Retrieved 3/28/2013.
  4. ^ Lange, Maggie. (January 19, 2012). "Tech Watch: Indie On-Demand Movie Site Fandor Adds iPad App". Indiewire. Retrieved 3/28/2013.
  5. ^ Vlessing, Eran. (September 9, 2013). "Fandor to Launch Canadian Streaming Movie Site."The Hollywood Reporter.
  6. ^ Kung, Michelle. (March 9, 2011). "Fandor Aims to be Netflix for Indie Films". The Wall Street Journal. Retrieved 3/28/2013.
  7. ^ "Fandor Launches Keyframe as the Digital Magazine of Independent and International Film". (Press Release) Yahoo! Finance. Retrieved 3/28/2013.
  8. ^ Singer, Matt. (May 1, 2012). "Master Aggregator David Hudson Joins Fandor". Indiewire. Retrieved 3/28/2013.
  9. ^ Thompson, Anne. (March 9, 2011). "Fandor Streams Indie Video: Sundance Meets Netflix". Indiewire. Retrieved 3/28/2013.
  10. ^ Appelo, Tim. (March 9, 2011). "New Film Site Fandor: A Cross Between Sundance and Netflix, Only Smaller". The Hollywood Reporter. Retrieved 3/28/2013.
  11. ^ McNary, Dave. (January 8, 2014). "Ted Hope Joins Independent Specialist Fandor as CEO". Variety (magazine). Retrieved 1/8/2013.

External links[edit]