CTV Television Network
|Type||Broadcast television network|
northern United States (via cable or antenna)
|Founded||by Spence Caldwell|
(Bell Media Inc.)
|Key people||Kevin Crull
President, Bell Media
President, Programming and Sports
Senior Vice-President, Programming
|Launch date||October 1, 1961|
|Former names||Canadian Television Network (CTN) – pre-launch name|
|Sister channels||CTV Two, CTV News Channel, Business News Network, CP24|
CTV Television Network (commonly referred to as CTV) is a Canadian English language television network, owned by Bell Media, which is a subsidiary of BCE Inc.. It is Canada's largest privately owned network, and has consistently placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival Global Television Network in key markets.
There has never been a full name for the initials "CTV". However, it is generally assumed to mean "Canadian Television", which was used in a promotional campaign by the network in 1998.
In 1958, Prime Minister John Diefenbaker's government passed a new Broadcasting Act, establishing the Board of Broadcast Governors (forerunner to the Canadian Radio-television and Telecommunications Commission, or CRTC) as the governing body of Canadian broadcasting, thus ending the Canadian Broadcasting Corporation's (CBC) dual role as regulator and broadcaster. The new board's first act was to take applications for "second" television stations in Halifax, Montreal (in both English and French), Ottawa, Toronto, Winnipeg, Calgary, Edmonton and Vancouver in response to an outcry for an alternative to the CBC's television service. Calgary and Edmonton were served by privately owned CBC affiliates; the other six markets by CBC owned-and-operated stations (O&Os).
The nine winners, in order of their first sign-on, were:
- CFCN-TV Calgary (September 9, 1960)
- CHAN-TV Vancouver (October 31, 1960)
- CJAY-TV Winnipeg (November 12, 1960)
- CFTO-TV Toronto (January 1, 1961)
- CJCH-TV Halifax (January 1, 1961)
- CFCF-TV Montreal (English) (January 20, 1961)
- CFTM-TV Montreal (French) (February 19, 1961)
- CJOH-TV Ottawa (March 12, 1961)
- CBXT-TV Edmonton (October 1, 1961)
The first eight stations were privately owned; the Edmonton station was a CBC O&O, meaning that the existing station in that city, CFRN-TV, would lose its CBC affiliation once CBXT signed on.
Even before his station was licensed, John Bassett, the chief executive of the ultimately successful Toronto applicant Baton Aldred Rogers Broadcasting, had expressed interest in participating in the creation of a second television network, "of which we see the Toronto station as anchor". Indeed, Baton had already begun quietly contacting the successful applicants in other cities to gauge their interest in forming a cooperative group to share Canadian programming among the stations. This led to the July 1960 formation of the Independent Television Organization (ITO), consisting of all eight of the newly licensed private stations, plus CFRN. Each station would have a single vote in the ITO's operations, regardless of the size of the station's audience. (CFTM, being a French-language station and thus having little reason to collaborate with the other stations, would soon withdraw from the group; it would later emerge as the flagship of the first private French-language network, TVA.) The ITO soon resolved to apply for a network licence to link these second stations.
However, the ITO faced opposition from Spence Caldwell, a former CBC executive and one of the unsuccessful applicants for the Toronto licence, who had first approached the BBG in April 1960 to pitch a second-station network proposal of his own. Under his plan, at least 51% of the shares of the network would be owned by various prominent Bay Street investors who had previously backed his Toronto station bid; only 49% would be reserved for the network's affiliates to purchase, if they wished. The BBG – and particularly its chair Andrew Stewart (who at the time also served as the president of the University of Alberta) – was not in favour of a station-owned network, fearing that the Toronto station would eventually come to dominate it. Although it did not immediately approve Caldwell's proposal, it soon set several conditions on such a network that effectively made Caldwell's group the only feasible applicant.
That fall, the Caldwell group (now named the Canadian Television Network, or CTN) and the ITO faced off in a series of meetings with the BBG. The ITO decided not to follow through with a formal network application, but the stations – particularly Baton, which said it had no interest in participating in CTN, and believed it could still be successful without one – continued to indicate various concerns with the viability of Caldwell's proposal. Ultimately the BBG granted a licence to CTN, conditional on securing the affiliation of six of the eight ITO stations.
Baton's opposition to the CTN reversed in early 1961, soon after CFTO won the broadcast rights to the Canadian Football League Eastern Conference for the 1961 and 1962 seasons. Baton's original plan was to operate a temporary network to distribute the games incorporating CFTO, other independent stations, and CBC affiliates in smaller markets (assuming the public network released its affiliates to carry the game). Although the plan was never officially rejected (or approved), various uncertainties eventually led John Bassett to decide to sign an affiliation agreement with CTN instead to ensure the games would air. Most of the other second stations followed suit, with the exception of CHAN in Vancouver, which agreed to carry several network programs but never officially signed on as an affiliate for the duration of the Caldwell era, yet nonetheless would later claim to have been a "charter member" of the network.
Early years 
The network finally launched as the CTV Television Network on October 1, 1961.[nb 1] The CBC had objected to the network's initial name, apparently claiming it had exclusive rights to the term "Canadian", and therefore the letters "CTV" have no official expanded meaning.
CTV's initial 1961–1962 season began with the following programs, five of which were Canadian productions:
- The Andy Griffith Show (United States, CBS)
- Checkmate (United States, CBS)
- Cross Canada Barndance (Canada)
- Maigret (United Kingdom, BBC)
- The Rifleman (United States, ABC)
- Showdown (Canada)
- Sing Along With Mitch (United States NBC)
- Take a Chance, a quiz show by Roy Ward Dickson adapted from radio (Canada)
- Top Cat (United States, ABC)
- Twenty Questions (Canada)
- West Coast (Canada)
- Whiplash (Australia, ATN-7)
At first, flagship CFTO was the only station that carried programming live. During CBC's off-hours, CTV used CBC's microwave system to send programming to the rest of the country on tape delay. Eventually, a second microwave channel opened up, enabling live programming from coast to coast.
The Caldwell-led management team immediately ran into financial trouble, and relations between the network and its stations were not smooth at first since CTV had essentially been the product of a forced marriage. For example, most of the rights to American programming rested with the ITO, not CTV. In many cases, CTV found itself competing with its own stations for the rights to programming.
Becoming a broadcasting powerhouse 
Caldwell's departure in 1965 did little to alleviate the situation, and CTV soon found itself of the verge of bankruptcy. In 1966, the network's affiliates (which by this time included CJON-TV in St. John's, CKCO-TV in Kitchener, CHAB/CHRE in Moose Jaw/Regina, and the network's first and only U.S. affiliate, WNYP-TV in Jamestown, New York) sought permission to buy the network and run it as a cooperative. The board readily approved the proposal, and by the start of the 1966-67 season, the stations (except WNYP, which dropped CTV in 1969) owned their network. The network also began broadcasting in colour on September 1, 1966.
By the mid-1970s, CTV had expanded its footprint across Canada, mostly by twinstick arrangements in smaller cities, and with CBC affiliates switching to CTV once the CBC opened its own stations or added rebroadcasters of nearby O&O stations. In a unique twist, the original Saskatchewan affiliate, CHAB/CHRE, was bought by the CBC in 1968 (and eventually recalled CBKT), allowing Regina's original station, CKCK-TV, to join CTV.
CTV made a name for itself in news coverage when it convinced star CBC news anchor Lloyd Robertson to switch networks in 1976. (Robertson served as the network's main anchorman until 2011.) The network also has the country's longest-running national morning news show, Canada AM. Its weekly newsmagazine series, W-FIVE, has been a fixture on the network since 1966, predating the similar American program 60 Minutes by two years.
In the late 1970s, CTV often bought rights to pop and rock songs to serve as theme music for its programming, rather than commissioning original themes. Most notably, W5 used an instrumental portion of Supertramp's "Fool's Overture", Canada AM used an instrumental version of The Moody Blues' "Ride My See-Saw", and the game show Definition used Quincy Jones' "Soul Bossa Nova" (later seasons of Definition used another theme).
Baton takes over 
In the mid-1980s, Baton Broadcasting, owners of flagship CFTO in Toronto, began a drive to take over CTV by buying as many affiliates as possible. Having already bought CFQC-TV in Saskatoon in 1971, Baton purchased the following stations between 1986 and 1990:
- 1986: CKCK Regina; CICC-TV Yorkton, Saskatchewan; CIPA-TV Prince Albert, Saskatchewan
- 1988: CJOH Ottawa
- 1990: MCTV (CICI-TV Sudbury, CKNY-TV North Bay, CITO-TV Timmins) and Huron Broadcasting (CHBX-TV Sault Ste. Marie) in Northern Ontario
One caveat, however, was the "one owner, one vote" provision of the cooperative's bylaws. Any acquisition of one station by an existing station owner triggered an automatic redistribution of the acquired station's shares among the other owners. As a result, even though it owned 11 of CTV's 24 affiliates, Baton only had one vote out of eight. Nor were there any retroactive changes when CTV was restructured in 1994 (although Newfoundland Broadcasting, owner of CJON, decided to effectively relinquish its vote, reducing the number of votes to seven).
In 1994, CTV converted from a cooperative to a corporation, with the station owners as shareholders. Shares were distributed based on how much of Canada each owner covered.
In 1996, Baton acquired CFCN from Rogers Communications. Significantly, Baton also acquired Rogers' CTV vote. It also started a joint venture with Electrohome, owner of CFRN and CKCO. Electrohome allowed Baton to control its vote. The following year, Baton acquired both Electrohome's share of the joint venture and CHUM Limited's CTV-affiliated system in the Maritimes, ATV. This gave Baton controlling interest in the network, triggering a put option allowing the remaining affiliates to sell their CTV shares without selling their stations, which they did. Baton was now full owner of the CTV network and immediately began plastering the CTV brand across its stations, even on non-network programming, and dropped its secondary Baton Broadcast System (BBS) brand. The company changed its name to CTV Inc. in 1998, and eventually acquired two of the final three large-market stations, CKY and CFCF (it replaced the third, CHAN, as discussed below).
CTV has attracted some controversy in the past because of cutbacks to its small-market stations. In the late 1990s, cuts were made to the news staff and productions at CTV's two small-market Saskatchewan stations, CICC-TV in Yorkton and CIPA-TV in Prince Albert. These stations currently simulcast supper-hour and late-night news from CKCK and CFQC respectively, placing local inserts into the newscasts. Similarly, the four Maritime stations, known collectively as CTV Atlantic (then known as ATV), and the four Northern Ontario stations, known collectively as CTV Northern Ontario (then known as MCTV), each had their local news production cut back in the early 2000s (decade) to one centrally produced single newscast for each region, with only brief inserts for news of strictly local interest. This was a controversial move in all of the affected communities, especially in Northern Ontario where MCTV's newscasts were the only locally oriented news programs in those markets.
Recent history 
In 2000, typical of the ownership consolidation trend at the time, Bell Canada acquired CTV, NetStar Communications and The Globe and Mail newspaper, combining them into a media division known as Bell Globemedia. BGM also subsequently acquired a minority share in the French-language network TQS, which broadcasts in Quebec.
CTV has legally been a "television service" in the eyes of the CRTC since 2000, when it allowed its network licence to expire. CBC, Radio-Canada, TVA and Aboriginal Peoples Television Network are the only official television networks in Canada. (CTV was issued a separate network licence in 2001 in order to continue to provide programming to CHFD Thunder Bay, CJBN Kenora and CITL Lloydminster.)
CTV lost significant coverage in British Columbia and Newfoundland and Labrador at the beginning of the 21st century, starting with a major TV realignment in Vancouver. In 2000, Canwest Global bought the television stations of Western International Communications, which owned charter CTV affiliates CHAN in Vancouver and CHEK-TV in Victoria. A year later, after its CTV contract ran out, Canwest made CHAN the Global owned-and-operated station for BC, taking advantage of CHAN's massive network of repeaters that cover 97% of the province. CTV shifted its programming to CIVT-TV, an independent station it already owned. Unlike CHAN, CIVT has only one transmitter covering the metropolitan areas of Vancouver and Victoria, and has to rely on cable and satellite to reach the rest of the province. CIVT is either carried on a higher channel number or unavailable altogether in the Mountain Time Zone portion of British Columbia, where CTV relies on CFCN or CFRN as its main carriers.
Meanwhile, in 2002, CJON-TV (NTV) in St. John's dropped its CTV affiliation after CTV attempted to alter its affiliation agreement in a way that Geoff Stirling and Newfoundland Broadcasting found unfair. For 38 years, CJON had aired the base CTV schedule essentially for free since CTV paid it for the airtime. The station then bought additional CTV programming and sold all advertising. However, CTV tried to make CJON pay for the base schedule as well, with no possibility of airtime payments. It also increased the fees for additional CTV programming beyond what CJON claimed it could pay. Newfoundland Broadcasting also did not want to continue to carry CTV's national advertising during these programs. At the start of the 2002-03 season, CJON became an independent station and dropped most CTV programming except for CTV's national newscasts; in exchange it provides news coverage of Newfoundland and Labrador events to CTV. In recent years, all of CTV's non-news programming has disappeared from the station, and since then virtually all primetime programs aired on that station are from rival Global. CTV does not currently have a de facto affiliate in that province, restricting some of its programming to cable and satellite only.
In July 2006, CTV parent Bell Globemedia announced plans to acquire CHUM Limited, itself a former partner in CTV (via ATV), and at that point one of Canada's largest broadcasters. While CTVglobemedia kept CHUM's radio stations along with the A-Channel television stations and all of CHUM's specialty channels, the Citytv stations were sold off as required by the conditions the CRTC placed upon CTV when approving the CHUM purchase.
CTV affiliate CHFD in Thunder Bay, Ontario left the network on February 12, 2010 after being unable to reach an agreement on new affiliation terms; CHFD instead became a full-time Global affiliate. CFTO was offered as part of the basic package to Thunder Bay cable subscribers for the duration of the 2010 Winter Olympics; the station has since been available only on the digital cable timeshifting package, leaving CTV without a presence on basic cable in the market.
On December 1, 2011, CJBN-TV in Kenora, Ontario dropped all CTV programming and became a full Global station, adopting a schedule similar to nearby Global station CKND-DT in Winnipeg. The move leaves CITL-DT in Lloydminster as the sole remaining CTV affiliate not owned by the network.
The network's programming consists mainly of hit American series (such as The Amazing Race, The Big Bang Theory, Blue Bloods, Castle, CSI, CSI: Miami, CSI: NY, Dancing with the Stars, Desperate Housewives, Grey’s Anatomy, The Mentalist, Unforgettable and The X Factor), but it has also had success with Canadian-made shows such as Due South, Power Play, Degrassi: The Next Generation, Corner Gas, Instant Star, The Eleventh Hour, Flashpoint, The Listener and Canadian Idol. CTV also regularly produces and airs Canadian-made television movies, often based on stories from Canadian news or Canadian history, under the banners CTV Signature Series or CTV Movie.
News programming consists of the nightly CTV National News, morning program Canada AM, local newscasts branded as CTV News, and newsmagazines W-Five and Question Period, which interviews politicians and recaps political events during the week.
As well, in recent years, CTV has purchased Canadian broadcast rights to a number of American cable series, such as The Sopranos, Nip/Tuck, Punk'd, The Daily Show, The Colbert Report and The Osbournes. In many cases, CTV has been one of the few conventional broadcast networks in the world to air these series in prime time, which has attracted some controversy from Canadian media watchdogs and parents groups who object to the profanity, violence and sexual content of Nip/Tuck, The Sopranos and The Osbournes — which, unlike originating broadcaster MTV, CTV aired uncensored. It has broadcast MTV programming live, starting with the MTV's New Year of Music special during New Year's 2005/2006.
In late 2003, CTV started broadcasting select American programmes in 16:9 (widescreen) HDTV. It later began airing Canadian programs in this format, such as Degrassi. Currently only CFTO and CIVT have dedicated HDTV feeds (sometimes marketed as CTV HD East and West respectively), but both are available nationally via cable and satellite, and do not differ otherwise from their analog counterparts.
In early 2005, CTV was part of the consortium that won the Canadian broadcast rights to Canada's Vancouver 2010 Winter Olympics and the London 2012 Summer Olympics. CBC had consistently won Olympic broadcast rights from the 1996 Summer Olympics through to the 2008 Summer Olympics. CTV and V (formerly TQS) were the primary broadcasters, with TSN, RDS and Sportsnet providing supplementary coverage. CTV has promised to broadcast 22 hours per day during the 2012 Olympics; regular CTV programming is expected to be reallocated to CTV's secondary conventional network CTV Two during the Olympics.
On July 2, 2005, CTV broadcast 20 hours of the Live 8 concerts, which was watched by over 10.5 million people — nearly one-third the country's population — at some point during the day; however, the average audience was much lower. According to at least one source, it was the most-watched program by this standard in Canadian history.
On May 22, 2007, it was announced that CTV had acquired the broadcast rights to the National Football League early-afternoon Sunday games, the full NFL playoffs, and the Super Bowl, starting with the 2007 NFL season, effectively ending a lengthy association between the NFL and Global. TSN, a sports channel co-owned with CTV, airs prime-time NFL games and produces the CTV broadcasts in tandem with CBS and Fox.
On June 27, 2007, CTV and The Comedy Network gained exclusive Canadian rights to the entire Comedy Central library of past and current programs on all electronic platforms, under a multi-year agreement with Viacom, expanding on past programming agreements between the two channels. Canadian users attempting to visit Comedy Central websites will be redirected to TCN's website, and vice versa for American users. The Canadian channel will keep its own brand name, but the agreement is otherwise very similar to the earlier CTV/Viacom deal for MTV Canada.
On September 10, 2010, Bell Canada Enterprises announced it would purchase the remaining shares of CTVglobemedia for $1.3 billion (CAD). On April 1, 2011, CTVglobemedia was officially renamed Bell Media.
CTV high-definition and digital transition 
|CFTO||Toronto||40 (9.1)||2005||40 (9.1)||November 19, 2003||Nationally on satellite|
|CIVT||Vancouver||33 (32.1)||2006||32 (32.1)||June 1, 2004||Nationally on Bell TV|
|CFCN||Calgary||36 (4.1)||January 8, 2009||29 (4.1)||Shaw: January 8, 2009||Also available on Bell TV|
|CFCF||Montreal||51 (12.1)||January 28, 2011||12 (12.1)||Vidéotron: December 1, 2009||Also available on Bell TV|
|CJOH||Ottawa||─||2011||13 (13.1)||Vidéotron: December 1, 2009|
|CFRN||Edmonton||─||2011||47 (3.1)||MTS: January 2010|
|CKCO||Kitchener||─||September 1, 2011||13 (13.1)||Rogers: September 2011||Also available on Bell TV|
|CKY||Winnipeg||─||September 1, 2011||7 (7.1)||Telus TV: February 2011||Also available on Bell TV|
|CJCH||Halifax||─||September 1, 2011||48 (5.1)||Eastlink: May 12, 2011||Also available on Bell TV|
On November 19, 2003, CTV launched an HD simulcast of its Toronto station CFTO, with the over-the-air feed going on the air in 2005. CTV has since launched HD simulcasts of CIVT Vancouver on June 1, 2004 (the OTA feed followed suit in 2006), CFCN Calgary on January 8, 2009, CFCF Montreal on December 1, 2009 (OTA feed followed suit on January 28, 2011), CJOH Ottawa on December 1, 2009 (BDU only), CFRN Edmonton in January 2011, CKY Winnipeg in February 2011, and CJCH Halifax on May 11, 2011.
Local newscasts in high definition 
Effective May 12, 2009, CFTO-TV became the first station in the CTV network to broadcast its local newscasts in high definition. The first station in Canada to broadcast its local newscasts in high definition was CITY-TV. CTV-owned CIVT-TV followed, becoming the second station in the CTV network to broadcast its local newscasts in high definition as of November 23, 2009. CTV Calgary began broadcasting its local news in HD in October 2011, while CTV Edmonton started HD local news production and news gathering in October 2012.
CTV stations 
CTV owned-and-operated stations 
As of mid-October 2005, all CTV-owned and operated stations have adopted a single on-air brand of CTV, rather than use their official callsigns or channel numbers on-air (although some stations, most notably CIVT, promote their cable channel number). When further differentiation is needed, for example during regional programming, the city or region they serve (e.g., CTV Ottawa, CTV British Columbia) may be used as well. Under CRTC regulations, however, the callsign is still the station's legal name.
- 1) Italicized channel numbers indicate a digital channel allocated for future use by the Canadian Radio-television and Telecommunications Commission.
|City of license||Station||Channel
|Calgary, Alberta||CFCN-DT||4.1 (29)||1961||1996|
|Edmonton, Alberta||CFRN-DT||3.1 (12)||1961||1997|
|Halifax, Nova Scotia||CJCH-DT||5.1 (48)||1961||1997|
|Kitchener, Ontario||CKCO-DT||13.1 (13)||1964||1996|
|Lethbridge, Alberta||CFCN-DT-5||13.1 (13)||1968||1996|
|Moncton, New Brunswick||CKCW-DT||29.1 (29)||1969||1997|
|Montreal, Quebec||CFCF-DT||12.1 (12)||1961||2001|
|North Bay, Ontario||CKNY-TV||10 (analog only)||1971||1990|
|Ottawa, Ontario||CJOH-DT||13.1 (13)||1961||1988|
|Prince Albert, Saskatchewan||CIPA-TV||9 (analog only)||1987||1987|
|Red Deer, Alberta||CFRN-TV-6||8 (analog only)||1973||1997|
|Regina, Saskatchewan||CKCK-DT||2.1 (8)||1969||1986|
|Saint John, New Brunswick||CKLT-DT||9.1 (9)||1969||1997|
|Saskatoon, Saskatchewan||CFQC-DT||8.1 (8)||1971||1986|
|Sault Ste. Marie, Ontario||CHBX-TV||2 (analog only)||1977||1990|
|Sudbury, Ontario||CICI-TV||5 (analog only)||1971||1990|
|Sydney, Nova Scotia||CJCB-TV||4 (analog only)||1972||1997|
|Timmins, Ontario||CITO-TV||3 (analog only)||1971
(as rebroadcaster of
|Toronto, Ontario||CFTO-DT||9.1 (9)||1961||1961|
|Vancouver, British Columbia||CIVT-DT||32.1 (32)||2001||1997|
|Winnipeg, Manitoba||CKY-DT||7.1 (7)||1961||2001|
|Yorkton, Saskatchewan||CICC-TV||10 (analog only)||1971||1986|
Regional affiliate 
|City of license/market||Station||Channel
|Lloydminster, Alberta/Saskatchewan||CITL||4.1 (4)||1976||Newcap Broadcasting|
Former affiliates 
|City of license||Station||Year of affiliation||Year of disaffiliation||Notes|
|Jamestown/Buffalo, New York, USA||WNYP-TV||1966||1969||Left the network after legal action from the big three US network affiliates. Left the air soon after.|
|Kenora, Ontario||CJBN-TV||1980||2011||Left the network after the affiliation agreement ended. Currently owned by Shaw Communications as a Global O&O.|
|Pembroke/Ottawa, Ontario||CHRO-TV||1991||1997||Swapped by Baton for CHUM Limited's stations in Atlantic Canada. Currently owned by Bell Media as a CTV Two O&O.|
|Thunder Bay, Ontario||CHFD-DT||1972||2010||Left the network after an affiliation disagreement with CTVglobemedia, became an affiliate of Global. Currently operated by Dougall Media as Global affiliate.|
|St. John's, Newfoundland and Labrador||CJON-DT||1964||2002||Left the network after an affiliation disagreement with Bell Globemedia, still airs news programming from CTV. Currently operated by Stirling Communications International as an independent station.|
|Vancouver, British Columbia||CHAN-DT||1961||2001||Originally owned by WIC, sold to Canwest Global and became a Global O&O. Currently owned by Shaw Media as a Global O&O.|
|Victoria, British Columbia||CHEK-DT||1963 (secondary)
|2001||Originally owned by WIC, sold to Canwest Global and became a CH O&O. Currently owned by CHEK Media as an independent station.|
Special cases 
- St. John's, Newfoundland and Labrador - CJON (NTV): no longer affiliated with CTV, but still carries CTV's newscasts and specials.
- Oldsmar, Florida, United States - WZRA-CA: low-powered station in the Tampa Bay area that carries CTV news programming.
CTV Two 
Since the 2007 acquisition of A-Channel by CTVglobemedia as part of the takeover of CHUM Limited, media analysts had speculated that CTV may potentially extend its market-leading CTV brand to that network. It was first rebranded as "A" in 2008, then as "CTV Two" on August 29, 2011.
CTV Two currently consists of four over-the-air O&Os in Ontario and one in British Columbia, as well as regional cable-only channels in Atlantic Canada and Alberta, providing complementary programming which have smaller audiences than those on the mainline CTV network.
Slogans and logos 
- 1961–1966: "This is CTV"
- 1966–1967: "The Colour Network"
- 1967–1974: "It's Happening on CTV"
- 1968–1969: "Pleasure Isle" (TV promos only)
- 1974–1985: "For Those Who Want It All"
- 1985–1987: "CTV Entertains You"
- 1987–1988: "You'll See it All on CTV"
- 1988–1989: "The Choice of Canadians"
- 1989–1990: "Watch Yourself on CTV"
- 1990–1994: "Tuned In To You"
- 1994–1998: "This Is CTV"
- 1998–2005: "Canadian Television"
- 2003–2005: "Canada's Watching" (alternate slogan)
- 2005–2009: "Canada's #1 Network"
- 2009–2012: "Canada's Olympic Network"
- 2010–present: "Naturally CTV"
The network's original logo was an oval-shaped letter "C", the inside shaped like a television tube. Contained within the C were the initials "CTV". In 1966, colour programming was ushered in with a new logo, depicting a red circle containing the initial "C", a blue square with "T", and a green inverted triangle with "V". This logo has been used, albeit with minor variations, ever since. For the 1967–68 season, the letters "CTV" were rounded and easier to see, with the "base/TV" graphic added later.
In 1998, CTV introduced a new "ribbons" identity that has remained in use, with various minor adjustments, ever since. Initially, CTV used the three coloured ribbons and shapes of its logo to represent its different divisions. In network branding, the red ribbon and sphere represented entertainment programming, the blue ribbon and cube represented news programming, and the green ribbon and cone referred to sports programming. The 3 shapes in the current logo resembles the original UPN network logo.
Following the acquisition of TSN in 2001, sports programming on CTV adopted a variant of TSN's then-new ESPN-style branding, which was predominantly a darker red. The green colour has not been used for a specific purpose since then, apart from some pre-2001 network identifications that are re-used for specific occasions (such as a golf-themed ident typically used on Father's Day). The ribbons were given a 3D appearance on August 2011. As of January 1, 2012, CTV reinstated its olympic rings below its logo on-air to bear the official network for the 2012 Summer Olympics. Unlike the 2010 Winter Olympics when CTV left the Olympic rings on the on-screen logo after the games were over not until removing them in January 2011 and re-adding them again a few months later, CTV quickly removed the Olympic rings on the screen bug the following day after the closing ceremony. This was due to CBC/Radio-Canada gaining the rights to the 2014/2016 Olympic Games.
See also 
- Simultaneous substitution
- List of CTV prime time schedules by decade
- List of CTV personalities
- Media in Canada
- CTV Sports
- There may be some confusion about the network's launch date due to a celebration of "50 years of local news" held by local CTV and A-Channel stations in April 2008, particularly as there were a handful of cases where the event was erroneously referred to as a "50th anniversary". Neither the network nor any local CTV-owned station launched in 1958, although some of the stations that later joined CTV launched earlier in the 1950s. The celebration was not timed to any particular anniversary but rather to a CRTC review of regulations for local TV stations also held that month.
- Gittins 1999, p. 20
- Gittins 1999, p. 26
- Gittins 1999, pp. 43-44
- Gittins 1999, 37-38
- Gittins 1999, pp. 45-51
- Gittins 1999, p. 52
- Gittins 1999, p. 53
- Gittins 1999, p. 55
- Gittins 1999, p. 58
- "BCTV Ch-8 Vancouver BC_sign off (posted 2009-03-15)". YouTube. Retrieved 2012-02-25.
- Braithwaite, Dennis (2 October 1961). "Filmed Accolades Put Private TV Network on the Air". The Globe and Mail. p. 4.
- Gittins 1999, p. 72-73
- CTV - Local News Matters
- CTV and A-Channel Celebrate Local News, CTV press release, 8 April 2008
- "CTV celebrates 50 years of news". CTV.ca. 2008-04-15. Retrieved 2011-06-22. "CTV Anchors from across the country are in Ottawa to celebrate the network's 50th anniversary"
- CTV - Local News Matters - Background (list of CTV-owned stations that launched in the 1950s)
- CTV - Local News Matters - FAQ (makes several references to CRTC review
- Gittins 1999, p. 63
- Gittins 1999, p. 78
- Gittins 1999, p. 82
- Gittins 1999, p. 86
- Gittins 1999, p. 118
- Gittins 1999, p. 89
- Gittins 1999, p. 131-133
- Gittins 1999, p. 248
- "Decision CRTC 2000-235". Canadian Radio-television and Telecommunications Commission. July 6, 2000. Retrieved January 2, 2012.
- "Decision CRTC 2001-507". Canadian Radio-television and Telecommunications Commission. August 21, 2001. Retrieved January 2, 2012.
- "Decision CRTC 2001-509". Canadian Radio-television and Telecommunications Commission. August 21, 2001. Retrieved January 2, 2012.
- CJBN Schedule
- CKND Schedule
- CTV.ca | CTV News, Shows and Sports - Canadian Television
- CTV Strikes Multi-Platform Content Deal With Comedy Central, CTV press release, June 27, 2007
- CTV Ribbons Ident (1998-2001)
- UPN#Launch (1994–2000)
- CTV Promo 2011
- CTV Ident 2011
- Gittins, Susan (1999). CTV: The Television Wars. Toronto: Stoddart Publishing Co. Ltd. ISBN 0-7737-3125-3.
- Official website
- CTV News
- History of CTV Television Network at Canadian Communications Foundation